Why Work at Mercer Advisors?
For 40 years, Mercer Advisors has worked with families to help them amplify and simplify their financial lives. How? By integrating financial planning, investment management, tax, estate, insurance, and more, all managed by a single team. Today we proudly serve over 31,300 families in more than 90 cities across the U.S. Ranked the #1 RIA Firm in the nation by Barron’s, we are an independent, national fiduciary legally obligated to always act in the best interest of our clients.*
Mercer Advisors offers a distinct work environment that stands out in the financial industry. Our overall employee base and client-facing team are composed of 50% women, reflecting our commitment to diversity. We attract top talent from across the country, with no formal headquarters and flexible working arrangements, allowing us to assemble the best team possible.
Join us and be a part of a team dedicated to making a meaningful impact on the financial lives of families across the country.
* Mercer Advisors was ranked #1 for RIA firms with up to $70 billion in assets. The Barron’s top RIA ranking is based on a combination of metrics – including size, growth, service quality, technology, succession planning and others. No fee was paid for participation in the ranking, however, Mercer Advisors has paid a fee to Barron’s to use the ranking in marketing. Please see important information about the ranking criteria methodology here.
Job Summary:
The Manager, Website Operations is a core member of the Direct‑to‑Consumer Marketing team and serves as the primary owner of content management and publishing operations for Mercer Advisors’ primary website, www.merceradvisors.com, and supporting microsites. These digital properties are critical acquisition channels and essential touchpoints for prospects and clients.
This role is responsible for ensuring website content is accurate, timely, compliant, well organized, and continuously updated, while also supporting the operational foundation that enables analytics, experimentation, and optimization at scale. The Manager partners closely with marketing stakeholders, SEO, compliance, analytics, and a third‑party development team to keep the site fresh, functional, and aligned with business objectives.
Essential Job Functions for this role include:
Content Management & Publishing
- Own day‑to‑day content management and publishing operations across the WordPress website and supporting microsites.
- Coordinate and execute a high volume of daily content updates and site change requests from multiple marketing and business stakeholders.
- Upload, format, edit, and publish content including articles, landing pages, images, documents, videos, and campaign assets, ensuring consistency with brand, compliance, and accessibility standards.
- Serve as the central point of intake for website content requests, providing clear prioritization, tracking, and communication on timelines and dependencies.
- Partner closely with SEO and content teams to implement on‑page optimizations, metadata updates, internal linking, and content enhancements that support organic visibility and performance.
- Ensure all published content remains current, accurate, compliant, and aligned with evolving marketing and business goals.
- Serve as the primary internal resource for website‑related requests across the marketing team.
- Establish and provide guidance on CMS processes, content standards, and publishing workflows to help stakeholders execute updates efficiently and accurately.
Tag Management & Website Data Integrity
- Own the implementation and ongoing management of tag management systems across the website and microsites.
- Ensure analytics tags, events, and data layers are properly implemented to support accurate measurement of content performance, forms, and user behavior.
- Conduct regular QA and validation to ensure analytics data integrity across site updates, content launches, and new feature releases.
Experimentation & Optimization Execution
- Support the setup and execution of A/B and multivariate tests using Adobe Target, with a focus on content and UX optimization.
- Implement test variations by manipulating HTML and site components to bring test concepts to life.
- Partner with UX, analytics, and marketing teams to operationalize experimentation learnings and support continuous improvement initiatives.
- Own and prioritize the backlog of A/B testing requests in partnership with stakeholders.
Site Reliability & Backend Oversite
- Identify, document, and help resolve site issues related to performance, functionality, accessibility, or user experience in collaboration with internal stakeholders and external developers.
- Provide backend support and guidance for site updates and enhancements, partnering closely with Mercer Advisors’ third‑party development team to scope, prioritize, and execute more complex technical work.
- Install, update, and configure WordPress plugins and themes as needed to support new features and maintain site functionality.
- Monitor CMS health, page load performance, and ensure compatibility across plugins, components, and templates following updates or site changes.
- Ensure all forms are properly configured within the CMS and integrated with downstream systems to support accurate tracking, data capture, and reporting.
- Support CMS governance by establishing and maintaining standards, workflows, and documentation for content publishing, backend updates, and operational best practices.
Platforms & Tools
- Content Management Systems: WordPress; familiarity with WP Engine or similar hosting and optimization environments
- Project Management Tools: Monday.com, Workzone, or comparable project tracking and workflow management platforms
- Analytics & Experimentation: Adobe Analytics, Adobe Target
- Tag Management: Adobe Experience Platform Launch
Knowledge, Skills, and Abilities:
- Proven experience with Adobe Target implementation and optimization.
- Strong experience building and managing landing pages.
- Hands-on experience with A/B testing tools and methodologies.
- Proficiency in WordPress development and administration.
- Solid understanding of website management, hosting environments, and deployment processes.
- Experience with web analytics platforms (e.g., Adobe Analytics, Google Analytics).
- Knowledge of updating and maintaining plugins, themes, and CMS components.
- Familiarity with front-end technologies (HTML, CSS, JavaScript).
- Understanding of site reliability, performance monitoring, and troubleshooting.
Actual base pay within this range will be based on a variety of factors, including but not limited to the applicant’s geographic location, relevant experience, education, skills and licenses/certifications. This position is also eligible to earn incentive compensation through one of Mercer Advisors’ incentive compensation programs.
Benefits:
Mercer Advisors offers a competitive and robust benefit package to our employees. Our benefit programs are focused on meeting all of our employees and their eligible dependents health and welfare needs. We offer the following:
- Company Paid Basic Life & AD&D Insurance
- Company Paid Short-Term and Long-Term Disability Insurance
- Supplemental Life & AD&D; Short-Term Disability; Accident; Critical Illness; and Hospital Indemnity Insurance
- Three Cigna medical plans offerings including two High Deductible Health Plans and a Traditional Co-Pay medical plan.
- Kaiser Medical plans available in California
- Health Savings Account (HSA) with company contributions if enrolled in either HDHP medical plan.
- Two comprehensive Dental Plans
- Vision Insurance Plan
- Dependent Care Savings Account for child and dependent care.
- 14 Company Paid Holidays including a full week off at Thanksgiving.
- Generous paid time off program for vacation and sick days
- Employee Assistance Plan
- Family Medical Leave
- Paid Parental Leave (8 weeks)
- Maternity benefits utilizing company paid STD, any supplemental STD, plus Parental Leave (8 weeks) to provide time for recovery, baby bonding, and enjoying your family time.
- Adoption Assistance Reimbursement Program
- Company Paid Concierge Services for you and your loved ones for the spectrum of caring needs for your aging parents, young children, life’s challenges and more.
- 401(k) Retirement Plan with both Traditional and Roth plans with per pay period match as well as an after-tax option
- Pet Insurance
We are not accepting unsolicited resumes from agencies and/or search firms for this job posting.
Mercer Advisors is an equal opportunity employer and does not discriminate on the basis of any characteristic protected by applicable federal, state, or local law. Mercer Advisors participates in E-Verify and complies with federal employment eligibility verification requirements.
If you need an accommodation during the application or hiring process, please email [email protected]. This inbox is for accommodation requests only.
For information about applicant rights, required employment notices, E-Verify participation, and state specific disclosures, please review our Applicant Notices and Employment Rights.
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What We Do
Established in 1985, Mercer Advisors is a total wealth management firm dedicated to providing clients with financial clarity, investment insight, and long-term collaborative partnerships. Our comprehensive suite of services includes financial planning, investment management, asset protection and risk management, estate, tax, and legacy planning, retirement plan design and administration, and family wealth office services. These services are delivered holistically, rooted in the latest academic and industry findings, customized to the specific needs of each client, and delivered with a fiduciary standard of care. Our mission is to help people lead fulfilling lives by providing objective, timely advice within the context of their unique dreams and desires.
