Platform (primary) - DSP
- Master the usage of demand side platforms for campaign set up, optimization, and reporting; inclusive of:
- Bulk updating of campaigns, budget management, and troubleshooting platform issues
- Working in reporting suite daily to glean insights and make optimizations against KPI goals
- Applying insights to put together recommendations and set up campaigns
- Support in managing relationship with platform support teams to continually bring innovation to the table
Platform (secondary) – partner platforms
- Learn and master processes and systems related to the trafficking and workflow management of programmatic campaigns; inclusive of:
- Primary Ad Server
- Dynamic Creative Ad Server
- Billing/Planning system
- Verification systems
- Measurement systems
- Learn and become proficient in reporting systems that support programmatic campaigns (inclusive of data, verification, analysis that comes from reporting output directly in DSP)
Campaign Ownership
- Work collaboratively with multiple groups both internally and externally (strategy teams, client and creative agency)
- Participation in status meetings – and communicate updates outward
- Clarify with strategy teams on campaign deliverable requirements
- Work collaboratively with analytics + adops teams on tagging requirements to QA performance
- Own billing and reconciliation process (inclusive of ad serving estimation) to maintain campaign parameters
- Communicate outwardly on partner recommendations + rationales to share feedback on partners
- Clear communication on if deadlines will not be met to manage expectations
Qualifications:
- 1-2 years’ experience working on Programmatic Team
- Knowledge of DSP platforms (Doubleclick Bid Manager, Mediamath, The Trade Desk, Appnexus, or Dataxu) required
- Trade Desk experience is strongly preferred
- Proficiency in advanced Excel formulas and experience manipulating large datasets into digestible insights
- Be proactive: Show interest in constantly learning and growing
- Be organized: able to work with dept head to prioritize projects across campaigns while also clearly communicating progress and project completion
- Experience mentoring and guiding assistants/associates
- Bachelor’s degree Preferred
Skills Required
- 1-2 years' experience working on Programmatic Team
- Knowledge of DSP platforms required
- Trade Desk experience is strongly preferred
- Proficiency in advanced Excel formulas
- Bachelor's degree preferred
What We Do
Named “Most Innovative Agency” by Campaign US, Canvas Worldwide is an independent media agency that provides ingenious solutions for brands looking to challenge the status quo. And as a mission-based agency, our rallying cry, "Challenge the Comfortable," is our team philosophy to push outside our comfort zones to solve problems in new ways – because there can be no greatness without enduring a bit of discomfort. Canvas was created to embrace the rapid pace of change in the industry with the belief that future viability means reimagining what's possible. This fresh, strategic approach to media marketing services has produced an environment in which it’s possible to fearlessly try the unusual. Under the “Challenge the Comfortable” banner, the Canvas team dedicates itself to getting outside of our comfort zones and resisting the conventional. Launched in 2015, we are dual-headquartered in Los Angeles and New York, with regional offices in Chicago, Dallas, Denver and Atlanta. Canvas Worldwide services clients such as Hyundai, Kia, Genesis, Starz, MGM Studios, McDonald's and more. At Canvas, assumptions are left behind, everything is questioned, and in the process, the unexpected—sometimes even magical—happens daily. So, if you’re bold enough to Challenge the Comfortable… then we want YOU to come work for the most innovative agency in the country!
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