Summary
We are looking for a Performance Marketing Specialist to join our global marketing team. This role will manage and optimise Search Engine Marketing (SEM), display advertising and social media advertising across 10+ markets. The ideal candidate has at least 3 years of experience in digital performance marketing, preferably working with global brands or within the travel and hospitality industry.Job Description
Responsibilities:
Search Engine Marketing (SEM) & Display Advertising
- Plan, execute, and optimise always-on campaigns across multiple markets
- Manage budgets, pacing, bid strategies, and audience targeting to meet performance goals
- Work closely with media agency and platform advertisers, including day-to-day coordination, performance reviews, and relationship management
- Adopt a structured approach to A/B testing across all elements (e.g. ad copy, targeting, creative, landing pages, etc.) to continuously improve results
Social Media Advertising
- Plan, execute, and optimise always-on social media advertising campaigns across multiple markets and platforms
- Optimise audience targeting, creative, and placements to continuously improve performance
- Support campaign pushes for integrated campaigns
Data Analysis & Reporting
- Monitor and analyse campaign performance across all channels and markets
- Prepare regular reports with insights and recommendations for optimisation
- Work with internal and external stakeholders to ensure accurate attribution, data integrity, and consistent reporting across markets
Collaboration & Continuous Improvement
- Work closely with in-market teams, agencies and creative functions to ensure localisation and alignment
- Keep updated with industry trends, new tools, and platform updates
- Recommend and implement improvements to enhance efficiency and results
Requirements:
- Minimum 3 years of hands-on experience in SEM, display advertising, and/or paid social campaigns
- Experience managing multi-market campaigns for global brands; travel and hospitality industry experience is a strong plus
- Structured and analytical mindset, with hands-on experience in A/B testing and optimisation frameworks
- Strong numerical literacy and analytical skills, with the ability to translate data into actionable insights
- Proficiency in platforms such as Google Ads, DV360, GA4, Search Console, Meta Ads Manager, and SEO tools (e.g. BrightEdge); as well as Microsoft Excel
- Strong agency management and negotiation skills, with proven experience in collaborating with external partners
- Excellent communication and project management skills
- Detail-oriented, proactive, an able to work independently while managing multiple projects
- Degree in Marketing, Business, Engineering or a related field preferred
- Good to have: Understanding of the media landscape in China (e.g. WeChat, Xiaohongshu, Baidu)
While this job description outlines the full scope of the role, we encourage applications even if you don’t tick every single box. If you bring strong experience in key areas and motivation to grow, we’d love to hear from you.
Skills Required
- At least 3 years of hands-on experience in SEM, display advertising, and/or paid social campaigns
- Experience managing multi-market campaigns for global brands
- Structured and analytical mindset with hands-on experience in A/B testing and optimization frameworks
- Strong numerical literacy and analytical skills, with the ability to translate data into actionable insights
- Proficiency in Google Ads, DV360, GA4, Search Console, Meta Ads Manager, SEO tools, and Microsoft Excel
- Strong agency management and negotiation skills, with experience collaborating with external partners
- Excellent communication and project management skills
- Detail-oriented, proactive, and able to work independently while managing multiple projects
- Degree in Marketing, Business, Engineering, or a related field
- Experience in the travel and hospitality industry
- Understanding of the media landscape in China, including WeChat, Xiaohongshu, and Baidu
What We Do
Scoot is the low-cost subsidiary of Singapore Airlines (SIA). Scoot took to the skies in June 2012 and merged with Tigerair Singapore in July 2017, retaining the Scoot brand for a new chapter of growth. Scoot was the world's first low-cost carrier to attain the highest ratings at both the APEX Health Safety Audit powered by SimpliFlying and Skytrax COVID-19 Airline Safety Rating Audit. In 2022, Scoot was awarded IATA membership for meeting global industry standards for airline operational safety. Our people have big smiles and even bigger personalities. We are defined by our unique Scootitude – a daring attitude to be positive, uncompromising on safety and efficiency, spreading fun and humanity wherever we fly. Check out the roles available in our yellow family here: www.flyscoot.com/careers
