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At NIKE, Inc., technology is laying the foundation for our digital transformation and direct-to-consumer strategy.
The Role
Lead brand initiatives across North America focused on major moments, college activations, and purpose-driven opportunities. Develop integrated marketing plans, partner cross-functionally, use consumer insights to create authentic experiences for 17-21 year olds, and drive brand distinction through collaboration with city, geo, and global teams.
Summary Generated by Built In
NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and innovators. At Nike, it’s about each person bringing skills and passion to a challenging and constantly evolving game.NIKE, Inc.'s Marketing team sets the brand tone. A creative force of experts tell Nike’s stories of innovation and sport through brand strategy, digital engagement, athlete services, advertising and product presentation. Using channels ranging from retail stores to social media, Marketing teams connect the science and art of Nike innovations to the hearts and minds of athletes around the world.WHO WE ARE LOOKING FORWe are seeking a Brand Specialist for Brand Initiatives for the North America Geography. This role is based at Nike World Headquarters, Beaverton, Oregon.The candidate should have a team first approach, learning agility, growth mindset and ability to work and collaborate with cross-functional and cross-cultural teammates.In addition, we’re looking for a candidate passionate about the impact of sport, the college landscape, and understands the wants and needs of our 17-21 year old target consumer. WHAT YOU WILL WORK ONOur vision as a brand is to make athlete dreams real, and we believe sport has the power to move the world forward. Every day, we demand a better future for ourselves, our athletes, and our communities. As a member of our team, driven by a passion for sport and an instinct for innovation, you will contribute to our goal of elevating human potential.In this role, you will drive brand initiatives across North America, focused on the geography’s biggest moments, college activations, and purpose led opportunities. You will work across multiple sport teams, partnering closely to shape how the brand shows up in moments that matter most. Your work will sit at the intersection of sport, culture, and community, creating meaningful connections between our athletes and consumers.You will lead specific projects and contribute to cross functional collaboration across Brand, Sports Marketing, Integrated Marketing, Cities, and Global partners. This role requires comfort working in ambiguity, the ability to move fluidly from one initiative to the next, and a mindset oriented toward problem solving and opportunity identification. Priorities will shift based on team needs and the evolving sport and cultural landscape, and you will play a critical role in helping teams navigate that change.As an orchestrator of Brand Initiatives, you will be accountable to shape and deliver integrated marketing plans. You will identify new ways to connect with athletes and communities, drive college experiences, develop platforms and experiences that feel authentic, emotive, and culturally relevant. Your strategies will be informed by consumer insights and data, developed in partnership with city, geo, and global teams.The outcome of your work will drive brand distinction across North America, strengthen our relationship with athletes and partners, and reinforce the role of sport as a force for progress.WHO YOU WILL WORK WITHWe’re a diverse, inclusive, innovative and passionate team. In this role, you will report directly to the Brand Director of NA Brand Initiatives & College Marketing. You’ll work alongside the NA Brand Management team building plans in partnership with the Nike Marketing Functional teams:
- Digital Marketing
- Retail Marketing
- Brand Creative
- Integrated Media
- Communications
- Marketplace
- Sports Marketing
- Product Merchandising
- 2-3+ years of experience in Marketing
- Bachelor’s degree in Marketing, Business, Communications, or related field. Will accept any suitable combination of education, experience, and training
- Interest and understanding of the Gen Z/Gen Alpha Consumer and understanding of the media and digital platforms they are on
- Deep understanding of College & Athlete Landscape
- Excellent communication and presentation skills, with team player spirit that can thrive in ambiguity
- Proven track record to drive strategic vision, ensure follow-through and deliver results
- A self-starter with problem solving mentality and ability to collaborate with cross functional teams
- Analytical skills to gather business and consumer insights and apply learnings
- Ability to work independently, collaborate effectively and operate proactively
- Passion for sport, fashion and retail
We offer a number of accommodations to complete our interview process including screen readers, sign language interpreters, accessible and single location for in-person interviews, closed captioning, and other reasonable modifications as needed. If you discover, as you navigate our application process, that you need assistance or an accommodation due to a disability, please complete the Candidate Accommodation Request Form.
Skills Required
- 2-3+ years of experience in Marketing
- Bachelor's degree in Marketing, Business, Communications, or related field (or equivalent experience)
- Interest and understanding of the Gen Z/Gen Alpha consumer and their media/digital platforms
- Deep understanding of the college and athlete landscape
- Excellent communication and presentation skills and ability to thrive in ambiguity
- Proven track record to drive strategic vision, ensure follow-through and deliver results
- Self-starter with problem-solving mentality and cross-functional collaboration skills
- Analytical skills to gather business and consumer insights and apply learnings
- Ability to work independently, collaborate effectively, and operate proactively
- Passion for sport, fashion, and retail
- Team-first approach, learning agility, growth mindset, and ability to work with cross-cultural teams
Nike Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Nike and has not been reviewed or approved by Nike.
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Retirement Support — A 401(k) with a company match is complemented by options such as a Mega Backdoor Roth and deferred compensation for eligible earners. Financial coaching and structured savings programs support long-term financial security.
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Equity Value & Accessibility — An Employee Stock Purchase Plan with a stock discount sits alongside broad-based equity vehicles like RSUs and non-qualified stock options. These avenues expand wealth-building opportunities beyond base pay.
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Parental & Family Support — Paid parental leave includes maternity and paternity time, recently expanded in the U.S. to 16 weeks and extended to part-time retail teammates. Additional supports include childcare assistance at select locations and family-building benefits such as fertility, surrogacy, and adoption.
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The Company
What We Do
At NIKE, Inc., we innovate to serve athletes*. Every teammate - from coder to creator - plays a role in making these athletes’ dreams real. Our tech, data, and digital teams push limits every day, building the future of sport and the tools that drive it. Here, curiosity is fuel. Innovation is the game plan. Different perspectives keep us on the offense. You’ll solve challenges worth tackling, grow fast and belong to a team that backs you to do the right thing. Bring your drive. Bring your bold. Let’s move the world, together. Take your first step at nike.com/careers * If you have a body, you’re an athlete.
Why Work With Us
At NIKE, Inc., your dedication fuels the future of sport. There is a sense of pride that comes from representing an iconic brand and shaping its future. Here, we treat every day as a new opportunity to push boundaries, ask tough questions and share whole-hearted convictions. We are a team – united by the belief that anything is possible.
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