Specialist II, Digital Marketing Targeted Comms Consumer North America

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Beaverton, OR, USA
In-Office
Other • Retail
At NIKE, Inc., technology is laying the foundation for our digital transformation and direct-to-consumer strategy.
The Role

WHO YOU’LL WORK WITH

The Targeted Communications team leads the charge for all Emails, Push Notifications, App Inbox notifications, App Feed card and App Threads for North America.

Key partners throughout the content briefing and publishing process include: Digital channels, digital brand, membership, business, operations, authoring, and analytics teams.

WHO WE ARE LOOKING FOR

The candidate needs to have the ability to work in a high pressure, fast-paced environment and strong attention to detail. They need to have excellent written and verbal communication skills, including previous project management experience in maintaining digital marketing channels for a multichannel retailer.

  • Bachelor’s degree or equivalent combination of relevant education, experience and training, preferably in Business, Marketing, Communications or Design.

  • 2-4 years or more of work experience in a digital or brand marketing role, including working within a cross-functional or cross-category team.

  • Strong understanding of digital brand marketing, and working knowledge of digital channels including Apps, Email, SEO, Performance Marketing, ideally in an ecommerce setting

  • Strong analytical skills and proven capability to use data to drive business decisions & marketing optimization required.

  • Use of marketing analytics tools such as Omniture and Tableau preferred, as well as planning tools like Asana and AirTable.

WHAT YOU’LL WORK ON

You will partner with Nike cross-functional teams to develop targeted comms journeys aligned to seasonal and fiscal strategies and goals.

  • You will be responsible for end-to-end planning and programming of various content across email and Nike app push/inbox/threads/feedcards, including developing creative briefs, defining the linking strategy, reviewing creative and providing feedback based on standard methodologies, insights, and strategic goals of the channel and campaign.

  • You will partner with our production and authoring teams, to confirm content is QA’d and scheduled to ensure launch dates are met with detailed execution.

  • You will use data and analytics to optimize the consumer journey and drive engagement and retention.

  • You will help inform the content creation process with in-season findings to develop channel right creative assets and copy.

  • You will assist with creating and maintaining processes with cross-functional partners for executional success.

We offer a number of accommodations to complete our interview process including screen readers, sign language interpreters, accessible and single location for in-person interviews, closed captioning, and other reasonable modifications as needed. If you discover, as you navigate our application process, that you need assistance or an accommodation due to a disability, please complete the Candidate Accommodation Request Form.

Nike Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Nike and has not been reviewed or approved by Nike.

  • Retirement Support A 401(k) with a company match is complemented by options such as a Mega Backdoor Roth and deferred compensation for eligible earners. Financial coaching and structured savings programs support long-term financial security.
  • Equity Value & Accessibility An Employee Stock Purchase Plan with a stock discount sits alongside broad-based equity vehicles like RSUs and non-qualified stock options. These avenues expand wealth-building opportunities beyond base pay.
  • Parental & Family Support Paid parental leave includes maternity and paternity time, recently expanded in the U.S. to 16 weeks and extended to part-time retail teammates. Additional supports include childcare assistance at select locations and family-building benefits such as fertility, surrogacy, and adoption.

Nike Insights

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The Company
HQ: Beaverton, OR
73,000 Employees
Year Founded: 1972

What We Do

At NIKE, Inc., we innovate to serve athletes*. Every teammate - from coder to creator - plays a role in making these athletes’ dreams real. Our tech, data, and digital teams push limits every day, building the future of sport and the tools that drive it. Here, curiosity is fuel. Innovation is the game plan. Different perspectives keep us on the offense. You’ll solve challenges worth tackling, grow fast and belong to a team that backs you to do the right thing. Bring your drive. Bring your bold. Let’s move the world, together. Take your first step at nike.com/careers * If you have a body, you’re an athlete.

Why Work With Us

At NIKE, Inc., your dedication fuels the future of sport. There is a sense of pride that comes from representing an iconic brand and shaping its future. Here, we treat every day as a new opportunity to push boundaries, ask tough questions and share whole-hearted convictions. We are a team – united by the belief that anything is possible.

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