Responsibilities:
- Develop and execute integrated Brand Marketing plans grounded in deep consumer insights, with primary responsibility for Running and Training. Translate Global/GC strategies into locally relevant campaigns and experiences that drive brand inspiration and business impact.
- Lead cross-functional collaboration across Marketing, Marketplace, and other key partners to align priorities, clarify roles and responsibilities, and deliver against shared objectives.
- Identify and maximize local athletes, communities, moments, and marketplace opportunities to bring brand stories and product innovation to life authentically.
- Lead agency partners across strategy, production, and events, ensuring strong execution against the brief, timeline, budget, and brand standards.
- Proactively communicate plans, progress, opportunities, and risks to ensure alignment and enable effective decision-making across teams.
Requirements:
- Bachelor’s degree or above, with a minimum of 5 years of relevant experience in Marketing, Brand Communication, Product Marketing, Consumer Experience, Event Marketing, or O2O consumer journey planning.
- Solid experience working with cross-functional teams and driving projects from strategy through execution.
- Strong understanding of consumers, sport, culture, and marketplace dynamics, with the ability to translate insights into actionable marketing ideas.
- Excellent project and time management skills, with strong ownership, attention to detail, and a results-oriented mindset.
- Clear and effective communicator who can work collaboratively across different functions, levels, and external partners.
- Proactive, adaptable, and comfortable navigating ambiguity in a fast-moving environment.
- Strong team player, passionate about sport, and a genuine brand advocate.
Skills Required
- Bachelor's degree or above
- Minimum 5 years of relevant experience in Marketing, Brand Communication, Product Marketing, Consumer Experience, Event Marketing, or O2O consumer journey planning
- Experience working with cross-functional teams and driving projects from strategy through execution
- Strong understanding of consumers, sport, culture, and marketplace dynamics
- Excellent project and time management skills
- Clear and effective communication skills
- Ability to work collaboratively across functions, levels, and external partners
- Proactive, adaptable, and comfortable navigating ambiguity
- Passion for sport and genuine brand advocacy
Nike Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Nike and has not been reviewed or approved by Nike.
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Retirement Support — A 401(k) with a company match is complemented by options such as a Mega Backdoor Roth and deferred compensation for eligible earners. Financial coaching and structured savings programs support long-term financial security.
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Equity Value & Accessibility — An Employee Stock Purchase Plan with a stock discount sits alongside broad-based equity vehicles like RSUs and non-qualified stock options. These avenues expand wealth-building opportunities beyond base pay.
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Parental & Family Support — Paid parental leave includes maternity and paternity time, recently expanded in the U.S. to 16 weeks and extended to part-time retail teammates. Additional supports include childcare assistance at select locations and family-building benefits such as fertility, surrogacy, and adoption.
Nike Insights
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What We Do
At NIKE, Inc., we innovate to serve athletes*. Every teammate - from coder to creator - plays a role in making these athletes’ dreams real. Our tech, data, and digital teams push limits every day, building the future of sport and the tools that drive it. Here, curiosity is fuel. Innovation is the game plan. Different perspectives keep us on the offense. You’ll solve challenges worth tackling, grow fast and belong to a team that backs you to do the right thing. Bring your drive. Bring your bold. Let’s move the world, together. Take your first step at nike.com/careers * If you have a body, you’re an athlete.
Why Work With Us
At NIKE, Inc., your dedication fuels the future of sport. There is a sense of pride that comes from representing an iconic brand and shaping its future. Here, we treat every day as a new opportunity to push boundaries, ask tough questions and share whole-hearted convictions. We are a team – united by the belief that anything is possible.
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