Specialist, Digital Experience Strategy Global - CONVERSE

Sorry, this job was removed at 06:25 p.m. (CST) on Monday, Aug 04, 2025
Boston, MA, USA
In-Office
Other • Retail
At NIKE, Inc., technology is laying the foundation for our digital transformation and direct-to-consumer strategy.
The Role

WHO WE ARE LOOKING FOR

We need someone who thinks (and dreams) digital!
Are you a team player who can support the creation of unique and engaging digital content across channels that brings products to life, inspires consumers to fall in love with Converse, and helps drive business results? Do you want to work with great people who are passionate about their work and aren’t afraid to try new ways of doing things? If so, come join our crew. As the Digital Experience Strategy Specialist, you are a creative digital thinker who will be part of our cross-functional global team. You will assist in the creation and execution of our global seasonal storytelling and experiences for Converse.com and performance marketing.

Responsibilities include (but are not limited to):

Pre-Season:

  • Collaborate with our global teams to build alignment around product and brand stories and, in turn, support the creation of our seasonal storytelling calendar
  • Help support the planning and execution of key seasonal stories and initiatives across the globe on our site and relevant digital channels and ensure regional partners are aware of, and aligned to, all details and timelines
  • Help gather geography investments in order to inform the digital storytelling across the globe for Converse.com - help the Digital Experience Strategy Manager map global site refreshes and content placements for the season
  • Assist in the work with internal creative teams and agency resources during the creation of storytelling content to help ensure the creative output aligns with objectives, achieves goals and delivers on time and budget
  • Partner and collaborate with the geography teams to ensure all product stories align against their business plans and marketplace activations
  • Support the team in seasonal briefing meetings that will inform cross-functional teams of the Seasonal Digital Roadmap and product stories inclusive of both brand-defining and commercial/promotional moments
  • Help QA content throughout production to ensure alignment with marketing styles and key investments by geography

In-Season:

  • Help coordinate all global launch dates on both seasonal inline product and select brand or special project launches, across all geographies with ongoing communication between global and geography teams
  • Stay tight with Geo partners to ensure each is tracking from an inventory/readiness perspective and communicate any updates to the Global team
  • Work closely with global analytics and UX partners to measure and react to seasonal results based on key initiatives and KPI targets

Post-Season:

  • Partner with global analytics and Geo partners to recap seasonal initiatives and hindsight seasonal results based on planned product stories at a global level
  • Gather feedback from key partners on documentation, opportunities and key learnings season-over-season to track and implement improvements for processes and ways of working
  • Support team efficiencies by helping to coordinate consistent processes, documents, and meetings

WHAT YOU BRING

  • Bachelor's degree in Marketing, Business Administration, or related field - will accept any suitable combination of education, experience, and training
  • At least 2 years’ experience supporting digital content development, working on editorial strategy and/or holding a similar role in digital marketing
  • Ability to coordinate multiple projects at various levels with different and converging timelines in a deadline-driven environment
  • Endlessly curious, resourceful, strong attention to detail and a team-player mindset
  • Excellent problem-solving, communication and organizational skills
  • Strong people skills, diplomacy and collaborative spirit
  • General understanding of UX, SEO, and SEM is optimal
  • Experience in retail industry, working on digital projects from concept to completion, applying retail and editorial best practices
  • Knowledge and familiarity with creative briefing processes – briefing content creation, as well end-use digital experiences
  • In addition, you should be passionate about at least one of the following: sneaker culture, streetwear, fashion/style, design, sports, or music – ideally, a few of them

We offer a number of accommodations to complete our interview process including screen readers, sign language interpreters, accessible and single location for in-person interviews, closed captioning, and other reasonable modifications as needed. If you discover, as you navigate our application process, that you need assistance or an accommodation due to a disability, please complete the Candidate Accommodation Request Form.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Nike Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Nike and has not been reviewed or approved by Nike.

  • Retirement Support A 401(k) with a company match is complemented by options such as a Mega Backdoor Roth and deferred compensation for eligible earners. Financial coaching and structured savings programs support long-term financial security.
  • Equity Value & Accessibility An Employee Stock Purchase Plan with a stock discount sits alongside broad-based equity vehicles like RSUs and non-qualified stock options. These avenues expand wealth-building opportunities beyond base pay.
  • Parental & Family Support Paid parental leave includes maternity and paternity time, recently expanded in the U.S. to 16 weeks and extended to part-time retail teammates. Additional supports include childcare assistance at select locations and family-building benefits such as fertility, surrogacy, and adoption.

Nike Insights

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The Company
HQ: Beaverton, OR
73,000 Employees
Year Founded: 1972

What We Do

At NIKE, Inc., we innovate to serve athletes*. Every teammate - from coder to creator - plays a role in making these athletes’ dreams real. Our tech, data, and digital teams push limits every day, building the future of sport and the tools that drive it. Here, curiosity is fuel. Innovation is the game plan. Different perspectives keep us on the offense. You’ll solve challenges worth tackling, grow fast and belong to a team that backs you to do the right thing. Bring your drive. Bring your bold. Let’s move the world, together. Take your first step at nike.com/careers * If you have a body, you’re an athlete.

Why Work With Us

At NIKE, Inc., your dedication fuels the future of sport. There is a sense of pride that comes from representing an iconic brand and shaping its future. Here, we treat every day as a new opportunity to push boundaries, ask tough questions and share whole-hearted convictions. We are a team – united by the belief that anything is possible.

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