Specialist, Campaign & Channel Marketing

About AGF Management Limited

Founded in 1957, AGF is an independent and globally diverse asset management firm. With $60B in assets under management, our companies deliver excellence in investing in the public and private markets through three distinct business lines: AGF Investments, AGF Capital Partners and AGF Private Wealth.

AGF brings a disciplined approach, focused on incorporating sound, responsible and sustainable corporate practices. The firm’s collective investment expertise, driven by its fundamental, quantitative and private investing capabilities, extends globally to a wide range of clients, from financial advisors and their clients to high-net worth and institutional investors including pension plans, corporate plans, sovereign wealth funds, endowments and foundations.
Headquartered in Toronto, Canada, AGF has investment operations and client servicing teams on the ground in North America and Europe. AGF serves more than 815,000 investors. AGF trades on the Toronto Stock Exchange under the symbol AGF.B.

About the Role

We are seeking a dynamic and strategic Specialist, Campaign & Channel Marketing to drive marketing initiatives that support client engagement and sales team effectiveness. This role will focus on creating compelling content, planning and executing in-person events, and developing targeted campaigns that generate leads for our sales teams.

Strong project management skills, attention to detail, and technical expertise are crucial for the success of ongoing initiatives. Additionally, this role plays a key part in driving brand awareness, generating leads, and increasing engagement across various channels. The ideal candidate will be highly organized, capable of balancing multiple projects, and adept at leveraging marketing tools and technology to enhance execution and results.

Key Responsibilities

• Email Marketing & Communications: Craft clear, compelling email communications for financial advisors, informing them of product updates and sales opportunities.

• Content Creation: Develop high-quality email communications, marketing materials, presentations, and digital content tailored to financial advisors and institutional clients.

• Event Planning & Execution: Plan and oversee both digital and in-person events, including webinars and national roadshows, to drive sales, generate leads, strengthen relationships with advisors and dealers, and provide educational support to help advisors better serve their clients.

• Campaign Development: Design and execute targeted marketing campaigns aimed at generating leads and providing sales teams with tools to engage potential clients effectively.

• Collaboration with Sales Teams: Partner with sales leaders to align marketing initiatives with business objectives and enhance advisor engagement.

• Collaborate with Cross-functional Teams: Partner with product, operations and compliance teams to ensure alignment of marketing efforts with overall business goals.

• Sales Material Updates: Ensure sales collateral, brochures, and other materials are regularly updated to reflect product changes, industry trends, and client needs.

Qualifications and Skills

• Bachelor's degree in Marketing, Communications, Business, or a related field.

• 5+ years of experience in marketing within financial services, asset management, or wealth management.

• Solid understanding of investment and wealth management concepts.

• Strong writing and content creation skills with the ability to simplify complex financial concepts.

• Experience in event planning and execution.

• Familiarity with CRM systems and email marketing platforms such as Salesforce, Pardot, Cascade, Cvent, and Seismic.

• Self-motivated with an ability to handle multiple projects and tasks and effectively meet all timelines.

• Ability to work cross-functionally with sales, compliance, and product teams.

• Strong analytical skills with a strategic approach to lead generation and campaign effectiveness.

Compensation 

The anticipated compensation range for this role is $70,000 - $90,000 annually, which represents base salary and, where applicable, variable compensation components (e.g., annual bonus, commissions, etc.). Actual compensation will be determined based on many factors such as role location, candidate experience / qualifications, market conditions, and internal equity.

AGF aims to offer a comprehensive and competitive total rewards package designed to support the success and well-being of our employees, which may include a combination of base salary, variable compensation, benefits, and retirement savings plans.

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No unsolicited agency referrals please.  
 

AGF is an equal opportunity employer committed to fostering an inclusive and accessible workplace. We welcome and encourage applications from individuals of all backgrounds, including women, Indigenous peoples, racialized persons, persons with disabilities, and members of the 2SLGBTQIA+ community.

We do not discriminate on the basis of race, national or ethnic origin, colour, religion, age, sex, sexual orientation, gender identity or expression, marital status, family status, disability, or any other status protected by applicable legislation.

We are committed to providing reasonable accommodations for applicants with disabilities throughout the recruitment process. If you require accommodation at any stage of the application or hiring process, please contact us at [email protected] so that appropriate arrangements can be made.