Who We Are
At Moxxi, we’re redefining performance marketing with cutting-edge technology and a relentless focus on results. As a profitable, bootstrapped start-up, we are led by a team of industry veterans in performance marketing, ad tech, and digital publishing. Together, we’re building the premier platform to incubate, scale, and optimize digitally born businesses, setting new standards for data-driven success.
Our entrepreneurial team brings proven experience from both global corporations and fast-growing startups. We’re passionate about delivering scalable, profitable outcomes for our partners through advanced profiling, targeting, and continuous optimization. Joining Moxxi means becoming part of a growing start-up in the heart of NYC, where you’ll have the opportunity to accelerate your career, expand your skill set, and shape the future of performance marketing.
As a Software Engineer at Moxxi, you'll play a critical role in building the platforms and tools that power our performance marketing engine. From designing intuitive interfaces in our CMS and CRM to scaling backend systems for real time ad delivery and A -driven optimizations, you’ll operate across the stack to bring ideas to life. You’ll be hands-on with data, APIs, UI components, and machine learning integrations, collaborating closely with cross-functional teams to solve meaningful business problems through code. If you're passionate about performance, experimentation, and building high impact products in a fast paced environment, this role is for you.
Responsibilities- Architect, develop, and maintain scalable and resilient backend systems powering our CMS, AdServer, CMS, CRM, and optimization pipelines.
- Build reusable UI components and responsive interfaces that allow marketers to manage, launch, and analyze campaigns with ease.
- Build high performance APIs and services that integrate with internal platforms and external ad ecosystems.
- Partner with the Account Managers and Operations team to productionize models that drive ad personalization, budget pacing, and bid optimization.
- Design and evolve real time and batch data pipelines that support campaign analytics, attribution, and experimentation at scale.
- Lead cross functional collaboration with product, design, and business teams to translate requirements into robust software solutions.
- Ensure system observability, operational excellence, and uptime across critical infrastructure components.
- Mentor junior engineers and contribute to a culture of clean, maintainable, and well-documented code.
- Drive technical planning and contribute to the evolution of our platform strategy and long-term architectural vision.
- Stay up to date with industry trends in advertising technology, distributed systems, and machine learning and bring relevant innovations into the team.
- Take ownership of major initiatives and continuously identify opportunities to improve performance, scalability, and developer experience.
- Bachelor’s degree in Computer Science, Engineering, or a related technical field, or equivalent practical experience.
- 3+ years of professional experience building and maintaining production-grade software systems, including significant experience in full-stack development.
- Deep experience writing scalable backend services in Go, ideally within microservice-based architectures.
- Proficiency in TypeScript, with experience in frontend frameworks such as React or Angular, and building APIs or server-side logic with TypeScript (e.g., Node.js).
- Experience designing and integrating RESTful APIs and working with distributed systems.
- Familiarity with cloud-native development using Google Cloud Platform (GCP) services, particularly BigQuery and Cloud Run.
- Understanding of software engineering fundamentals including system design, data structures, and algorithms.
- Strong attention to detail, debugging, and performance optimization skills across the stack.
- Excellent communication and collaboration skills; able to work effectively with cross-functional teams, including product, data, and design.
- A self-starter mindset with a passion for shipping features, solving real-world business problems, and continuously improving engineering practices.
- Master’s degree in Computer Science, Engineering, or a related technical field.
- Experience in the AdTech industry, especially with ad serving, real-time bidding systems, or content management platforms (CMS)
- Familiarity with Ads infrastructure standards
- Hands-on experience with data streaming technologies like Apache Kafka, Pub/Sub, or Kinesis.
- Knowledge of infrastructure as code tools like Terraform and container orchestration systems like Docker and Kubernetes.
- Exposure to non-relational databases (e.g., BigTable, DynamoDB) and caching systems such as Redis or Memcached.
- Prior work on cost optimization, performance tuning, or infrastructure efficiency at scale.
- Familiarity with AI/ML-powered ad optimizations, A/B testing frameworks, or campaign experimentation systems.
- Awareness of ads regulatory trends, user privacy regulations, and legal compliance within digital marketing ecosystems (e.g., GDPR, CCPA, TCPA).
Moxxi Values & Competencies
- Self-Starter – You take initiative and solve problems before they become problems.
- Curious & Analytical – You ask why, dig deep into data, and experiment to learn what works.
- Efficiency-Oriented – Fast, focused, and action-driven.
- Relationship-Focused – You build trust and deliver value.
- Organized Multitasker – You thrive in fast-paced, high-velocity environments.
- Strategic Communicator – You translate performance into insight and insight into action.
Salary Range: $150,000 - $180,000 + equity
Top Skills
What We Do
At Moxxi, we’re redefining performance marketing with cutting-edge technology and a relentless focus on results. As a profitable, bootstrapped start-up, we are led by a team of industry veterans in performance marketing, ad tech, and digital publishing. Together, we’re building the premier platform to incubate, scale, and optimize digitally born businesses, setting new standards for data-driven success.
Our entrepreneurial team brings proven experience from both global corporations and fast-growing startups. We’re passionate about delivering scalable, profitable outcomes for our partners through advanced profiling, targeting, and continuous optimization. Joining Moxxi means becoming part of a growing start-up in the heart of NYC, where you’ll have the opportunity to accelerate your career, expand your skill set, and shape the future of performance marketing.
We work backwards from media and advertiser opportunities. To do so, we foster a wide array of media partners to drive traffic to our properties, which are monetized via advertisements. Media partners are offered the ability to boost the monetization of their audience, and advertisers acquire high-quality customers on a performance basis. Our existing properties are promotional in nature and provide users exciting opportunities to win or earn money, but our aspirations do not end there. We develop bespoke technology and a platform that is purpose-built to service our needs, and are committed to towards a best-in-class solution to fulfill our mission and incubate and grow diverse digital marketing businesses.
Why Work With Us
Early Profitability & Growth: Moxxi is already profitable, cash-flow positive, and growing rapidly. By leveraging advanced data, cutting-edge tools, and an entrepreneurial team, we’re building the foundation to become the leading creator of digital marketing ventures over the next three years.
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