About Us
Live Oak Bank is a digital bank that serves small business owners across the country. Our groundbreaking spin on service and technology has fueled our mission to be America’s Small Business Bank. Our products help customers buy, build, and expand their business, and our high-yield savings and CD products help them grow their hard-earned money. At Live Oak, we never lose sight of the well-being of our people. We believe our employees are the heart of our company. Our commitment to our customers and culture is intertwined, and we seek those who embody and embrace what it takes to empower the American dream.
How This Role Impacts Live Oak and its People
The Software Engineering role will engage closely with multiple departments and stakeholders across Live Oak to develop and support our next generation banking platforms. We're looking for a Digital Marketing Engineer to sit at the intersection of marketing and engineering - someone who can build, automate, and optimize the technical systems that power our marketing efforts. You'll work closely with marketing, analytics, and product teams to design tracking infrastructure, build landing pages and campaign tooling, automate workflows, and ensure our marketing stack runs cleanly and reliably.
This role is ideal for someone who enjoys writing code but is equally comfortable talking to marketers about campaign goals, conversion funnels, and attribution.
What You’ll Do at Live Oak
Build and maintain marketing infrastructure, including landing pages, tracking pixels, tag management, and campaign automation tools
Implement and maintain analytics and attribution systems, ensuring accurate, reliable data capture
Develop custom scripts and integrations to connect marketing platforms via APIs
Partner with marketing stakeholders to translate campaign requirements into technical specifications and working solutions
Optimize site performance, SEO technical health, and page speed for marketing properties
Set up and maintain A/B testing and personalization frameworks
Troubleshoot data discrepancies across marketing and analytics tools
Collaborate with engineering and product teams to ensure marketing tooling aligns with broader technical standards and security practices
Document systems, workflows, and processes for cross-functional visibility
Required Experience
Located at our HQ in Wilmington, NC
Work sponsorship is not supported, now or in the future
3+ years of experience in a role combining marketing technology and software engineering (e.g., Marketing Engineer, MarTech Engineer, Growth Engineer, or similar)
Proficiency in JavaScript/TypeScript and experience with HTML/CSS
Experience with Google Tag Manager, Celebrus, pixels, GA4, Google Analytics, GA4, Segment, Mixpanel
Exposure to Salesforce
Hands-on experience with tag management systems and analytics platforms
Experience integrating third-party APIs (CRM, email marketing, advertising platforms, CMS)
Familiarity with SEO fundamentals and web performance optimization
Experience with A/B testing tools and experimentation frameworks
Experience in SQL for querying and analyzing marketing data
Strong communication skills — able to work effectively with both technical and non-technical stakeholders
Demonstrated experience on related projects, such as:
Building or maintaining marketing landing pages or microsites
Implementing conversion tracking and attribution pipelines
Automating lead routing or lifecycle marketing workflows
Migrating or integrating marketing platforms
Preferred Experience
Continuous learner that enjoys quickly picking up new technology relevant to their current project
Our Values
Dedication: Possess a deep commitment to Live Oak Bank’s mission and core values, exemplified through a strong work ethic, adaptability and pride in your work.
Ownership: Take initiative to deliver positive results by proactively and creatively solving problems, while maintaining a high degree of quality.
Respect: Treat everyone with courtesy, politeness, and kindness.
Innovation: Embrace fresh ideas and fearlessly contribute new solutions to emerging or existing problems.
Teamwork: Foster collaboration, accountability, and trust with others and understand that together, we do more
For a detailed overview of our employee benefits please visit: http://www.liveoakbank.com/careers/
Live Oak Bank is an Affirmative Action and Equal Opportunity Employer, Minorities/Women/Veterans/Disabled. We consider applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, genetic information, veteran status or disability. Equal access to programs, service and employment is available to all persons. Those applicants requiring reasonable accommodation to the application and/or interview process should notify human resources at [email protected].
EEO is the Law
The base pay range for this position is $113,080.00 - $154,200.00 per year. Compensation may also include annual bonuses and long-term incentives, subject to various metrics and company policy. A candidate’s salary is determined by several factors including travel, relevant work experience or skills and expertise.Please note that we provide at least the minimum requirement of paid sick leave to our employees who reside in states that require employer-paid sick leave, including but not limited to Arizona, California, Colorado, District of Columbia, Maine, Maryland, Massachusetts, Michigan, Nevada, New Jersey, New Mexico, New York, Oregon, Rhode Island, Vermont, and Washington.
Skills Required
- Located at our HQ in Wilmington, NC
- Work sponsorship is not supported, now or in the future
- 3+ years of experience combining marketing technology and software engineering (e.g., Marketing Engineer, MarTech Engineer, Growth Engineer)
- Proficiency in JavaScript/TypeScript and experience with HTML/CSS
- Experience with Google Tag Manager, Celebrus, pixels, GA4, Google Analytics, Segment, Mixpanel
- Exposure to Salesforce
- Hands-on experience with tag management systems and analytics platforms
- Experience integrating third-party APIs (CRM, email marketing, advertising platforms, CMS)
- Familiarity with SEO fundamentals and web performance optimization
- Experience with A/B testing tools and experimentation frameworks
- Experience in SQL for querying and analyzing marketing data
- Strong communication skills to work with technical and non-technical stakeholders
- Demonstrated experience on related projects (landing pages, conversion tracking, lead routing automation, platform migrations/integrations)
- Continuous learner who quickly picks up new technology relevant to projects
Live Oak Bank Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Live Oak Bank and has not been reviewed or approved by Live Oak Bank.
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Healthcare Strength — Healthcare coverage is strong, with fully paid medical for employees and dependents plus on‑site clinic access, physical therapy, and wellness resources at headquarters. Dental, vision, life, and disability coverage are included.
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Leave & Time Off Breadth — Paid time off is generous, with roughly four weeks plus bank holidays and floating days, alongside multiple paid parental options and paid short‑ and long‑term disability.
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Retirement Support — Retirement offerings include a 401(k) match and an employee stock purchase plan, complemented by bonus and stock programs in some roles.
Live Oak Bank Insights
What We Do
Live Oak Bank has had the privilege of helping thousands of passionate, driven people turn their dreams into reality. These everyday heroes aren’t in it for the fortune or the fame. They’re in it to make a difference, just like we are. As one of the last banks to get a charter before the start of the Great Recession, Live Oak emerged out of the rubble of 2008 as the first bank to keep the customer at the center of the business model. We put a groundbreaking spin on what banking could be, focused on service and technology to redefine banking. Live Oak is a digital, cloud-based bank serving small business owners in all 50 states. We are the #1 SBA 7(a) lender by dollar volume* in the country and our mission is to be America’s small business bank. We aim to fulfill that mission through banking products that help business owners buy, build and expand, along with FDIC-insured checking, high-yield savings and CD accounts to grow their hard-earned money. Our family of companies under the holding and parent company Live Oak Bancshares (NYSE: LOB), and our subsidiaries, partner with businesses who share a groundbreaking focus on service and technology to redefine banking. Our mantra is to treat every customer like the only customer and our mission is to be America’s small business bank.
