Social Specialist | Advertising Operations

Social Specialist | Advertising Operations 

The Advertising Operations team is focused on hands-on-keyboard activation of Atlas Obscura’s direct sold and advertising campaigns - inclusive of tagging, trafficking, buying, & more. They serve as the in-house experts on how & where to use the right digital platforms, and use them well, to achieve the media and business goals of our clients, ensuring best in-class campaign performance. We ensure consistency, governance, and support around platform usage and activation activities, and aid in all building, buying, optimization, and reporting efforts.

• Own clients’ Paid Social media efforts, including campaign planning, setup, QA, and optimization across platforms such as Meta, TikTok, Pinterest, X, Snapchat, and Reddit.
• Work effectively with team members to complete day-to-day tasks, coordinate cross-functional projects, and influence decisions and outcomes.
• Create new processes based on industry-leading best practices, and identify and optimize process inefficiencies or gaps for smoother, more efficient workflows.
• Formalize well-run and mature processes into long-term documentation for future client team reference.
• Use internal and external tools and processes for daily tasks, including Slack, GSuite, Boostr, Airtable, Pressboard, etc.
• Stay up-to-date on paid media offerings across platforms such as Meta, TikTok, Pinterest, X, Snapchat and Reddit and identify opportunities to utilize those new formats with Atlas Obscura’s content offering to better serve our clients. 

Qualifications
Required:

• 2-3 years of Paid Social advertising experience in an agency, ad tech company, trading desk, or client-side role.
• Building Paid Social ad campaigns on Meta and at least one of the following platforms: TikTok, Pinterest, and Snapchat.
• Building, optimizing, and reporting on Paid Social campaigns for at least two in-scope platforms with minimal guidance.
• Conceptual understanding of the Digital Media landscape and the role of different platforms within the wider ecosystem.
• Experience extracting and interpreting useful insights from data sets through proficient use of Excel features.
  • Creating and modifying formulas across multiple cells or data ranges.
  • Utilizing mathematical operators and advanced functions such as SUM, AVERAGE, VLOOKUP, and IF statements.
  • Conducting data analysis with pivot tables and charts to summarize data and visualize trends.
• Ability to successfully manage multiple client campaigns at one time, working closely with account managers to provide reporting, billing, campaign updates and address questions in a timeline manner.
   

Skills & Attributes

• Ability to navigate ambiguity and identify and address explicit problems or roadblocks that inhibit success.
• Ability to run effective internal and/or external meetings, including agenda-building, note-taking, material preparation, and identification of action items.
• Proven ability to work with and influence cross-functional teams.
• Strong communication and presentation skills, with the ability to clearly explain complex technical ideas to multiple audiences both verbally and in writing.
• Exceptional ability to learn, adapt, discover, and test new ideas.
• Strong organizational skills to manage both one-off tasks and larger initiatives, balancing personal work with team needs and priorities.
   

• Opportunity to work at a small company with lots of growth potential and with strong advertising revenue
• Chance to work with a passionate team dedicated to celebrating the world's hidden wonders
• Flexible work arrangements
• A collaborative culture that values curiosity, creativity, and exploration
• Competitive salary of $95k commensurate with experience
• Comprehensive health, dental, and vision insurance
• Flexible work arrangements

Atlas Obscura is committed to building a diverse team that reflects the community we serve. We encourage applications from candidates of all backgrounds and experiences.

This role is based in our NY headquarters with hybrid work. Occasional travel may be required for company or client meetings.