Social Strategist

Forbes is seeking a highly creative and trend-savvy Social Strategist with a strong focus on high-engagement, visual-first platforms to join our dynamic team. Reporting directly to the Director, Social Strategy & Programming, this role will be instrumental in owning day-to-day management and programming of assigned Forbes social accounts, including feed curation, scheduling, and execution of a high-volume content calendar. The ideal candidate will have a finger on the pulse of internet culture, a knack for short-form video, and a proven ability to drive conversation and community on these fast-paced networks. Some travel to events may be required.

Our office operates as a remote and hybrid workforce, with in-person collaboration expected for certain roles. Based on the responsibilities of this position, a hybrid work schedule with a minimum of one in-person collaboration day per week at our Jersey City, NJ headquarters is expected.

Responsibilities:

• Own day-to-day management and programming of assigned Forbes social accounts, including feed curation, scheduling, and execution of a high-volume content calendar.
• Translate the social strategy set by the Director of Social Strategy & Programming into daily publishing, distribution, and programming decisions.
• Curate and prioritize content across the Forbes ecosystem, determining what content should be published, when it should go live, and how it should be positioned for the audience.
• Create and publish daily social content, including static feed posts and select social video assets, applying light editing and finishing touches when needed.
• Lead social-first ideation, including developing new series, formats, and interview concepts designed specifically for platform-native performance.
• Provide clear creative direction and requests to Social Producers, editorial video teams, and design partners to support social programming needs.
• Review interviews and video content to identify moments, write social-first questions, and conduct short, on-camera social interviews when appropriate.
• Plan and execute social rollouts for major Forbes lists, franchises, events, and tentpole moments.
• Manage Instagram Stories and other in-platform features, oversee community engagement, and monitor audience response in real time.
• Track performance and apply insights to refine content strategy, programming decisions, and future social initiatives.

The ideal candidate:

• Has 2+ years of experience managing and programming social accounts for a media company, publication, entertainment brand, or consumer brand, with clear ownership over feed curation and scheduling.
• Has hands-on experience utilizing Adobe Premier Pro, Capcut, Photoshop, and Canva for creating content, including static feed posts and light video edits or polish, and understands how to elevate assets for social distribution.
• Demonstrates strong platform expertise across Instagram, TikTok, and LinkedIn, with a deep understanding of what performs, why it performs, and how to adapt strategy accordingly.
• Has a proven track record of driving meaningful engagement and audience growth through thoughtful content curation and social-first strategy.
• Is highly editorially minded, with the ability to quickly identify moments, angles, and narratives that will resonate with a specific audience.
• Is comfortable ideating social-first concepts, series, and interview questions, and contributing creatively to new formats and franchises.
• Is confident collaborating cross-functionally with video producers, editors, designers, and editorial teams, and giving clear, actionable creative feedback.
• Is organized, decisive, and audience-first, with the ability to manage high volumes of content and make strong judgment calls in a fast-paced environment.
• Uses social platform reporting and performance data to make informed programming decisions and optimize ongoing social strategy.

To be considered for this role, applicants must include a portfolio or work samples demonstrating social media content creation, account management, and strategy. This may include social accounts managed, feed curation examples, and select examples of social-first static or video content.

The annual base salary range for this role is $70,000 - $80,000

Forbes has estimated the compensation range set forth above in good faith.  The compensation range is what we believe we will offer, and ultimately pay, a successful candidate.  In determining this range, we consider the experience, level of education (if applicable to the role), knowledge, skills, and abilities required to be had by a successful candidate as well as the budget and the company’s pay rates, generally. This said, we may have to make changes to our compensation estimates and job descriptions from time to time and we expressly reserve the right to do so.  Should we make any such changes, this advertisement will be revised to reflect such revisions.  We encourage you to occasionally re-visit this advertisement to ensure that you are abreast of any changes.  Thank you for your interest in joining Forbes!

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