**Role Overview**
We are looking for a product operations professional with strong monetization and campaign management capabilities. You will be responsible for driving user acquisition, revenue growth, and marketing initiatives across overseas markets. This role requires close collaboration with Product, Marketing, Sales, Design, and Engineering teams to deliver measurable business results.
**Key Responsibilities**
1. Lead product monetization initiatives, including pricing plans, promotions, conversion funnels, and lifecycle operations.
2. Plan and execute online and offline campaigns, product launches, user growth programs, and co-marketing initiatives.
3. Develop localized operating strategies based on overseas market insights to improve activation, engagement, retention, conversion, and revenue.
4. Own the full lifecycle of events and campaigns, including planning, resource coordination, channel promotion, execution, and post-campaign analysis.
5. Develop and manage overseas channels, communities, content platforms, and partnership resources.
6. Track key operational metrics, analyze campaign and monetization performance, and continuously improve ROI.
7. Gather user feedback and market insights to support product improvements and enhance user experience.
8. Collaborate cross-functionally to ensure projects are delivered efficiently and effectively.
**Requirements**
1. 1–3 years of experience in product operations, monetization, growth, marketing, or event operations; experience in international markets is preferred.
2. In-depth understanding of user growth, campaign planning, channel operations, content operations, and paid conversion.
3. Strong analytical skills with the ability to identify problems and develop data-driven optimization plans.
4. Strong project management and cross-functional communication skills, with the ability to independently drive projects from planning to execution.
5. Proven ability and willingness to use AI tools to improve productivity, such as ChatGPT, Claude, Gemini, Notion AI, AI analytics, or automation tools.
6. Fluent in both English and Chinese, with the ability to communicate in meetings and handle daily written communication in both languages.
7. Strong ownership, execution, learning, and problem-solving skills.
8. Comfortable working on multiple regions and familiar with cultural nuances and behavioral differences across regions.
**Preferred Qualifications**
1. Experience using remote desktop or remote control products such as AnyDesk, TeamViewer, or Chrome Remote Desktop.
2. Proven success in product monetization, paid conversion, or revenue growth.
3. Experience with overseas product launches, channel acquisition, community operations, or growth campaigns.
4. Experience working with SaaS, productivity tools, B2B, or B2C products.
Skills Required
- 1-3 years of experience in product operations, monetization, growth, marketing, or event operations
- Experience in international markets
- Understanding of user growth, campaign planning, channel operations, content operations, and paid conversion
- Strong analytical skills and ability to develop data-driven optimization plans
- Strong project management and cross-functional communication skills
- Ability to independently drive projects from planning through execution
- Willingness to use AI productivity tools such as ChatGPT, Claude, Gemini, Notion AI, AI analytics, or automation tools
- Fluency in English and Chinese
- Ability to work across multiple regions and understand cultural and behavioral differences
- Experience using AnyDesk, TeamViewer, or Chrome Remote Desktop
- Success in product monetization, paid conversion, or revenue growth
- Experience with overseas product launches, channel acquisition, community operations, or growth campaigns
- Experience with SaaS, productivity tools, B2B, or B2C products
What We Do
NetEase Games, the video games division of NetEase, Inc., is a leading global video game developer and publisher, with operations in nine countries including owning global games studios that operate independently in North America, Europe and Japan. We have developed and published international titles such as Knives Out, Harry Potter: Magic Awakened, and Naraka: Bladepoint. NetEase Games works with other industry leaders and premium intellectual property holders to co-develop, distribute and market video games and content to players globally. Since our founding in 2001, we have developed or published hundreds of mobile, console and PC video games.
