The Role
Support founder-led social strategy for Instagram and Facebook: build content pillars and monthly calendars, create and publish Reels/Stories/Carousels, edit short-form video, run community engagement and creator partnerships in Dubai, track performance with lightweight dashboards, and iterate via experiments to drive member conversions.
Summary Generated by Built In
About MAXION
Dating apps made us believe that matching comes before dating. It doesn’t. Real matching happens after a good date—after two people meet in real life and feel genuine alignment.
Swiping turned dating into a video game: you don’t win by collecting virtual matches, you win by going on great dates that naturally convert into real connection.
MAXION exists to reverse the process. If you’re serious about love, optimize for dates—not for matches.
Role Overview
We’re looking for a sharp, creative, and highly organized Social Media Strategy Intern to help build MAXION’s presence across Instagram and Facebook. Your mission is to design and run a social strategy that makes MAXION feel premium, human, and community-driven. And, ultimately converts attention into real members and real dates.
You’ll work directly with the founder team and have real ownership: strategy, content planning, creator activation, and performance tracking
Tasks
What You’ll Do
_Strategy & Planning_
* Build a clear social media content strategy (pillars, tone of voice, formats, cadence)
* Create a monthly content calendar aligned with product launches, events, and growth goals
_Content Production & Publishing_
* Create and publish content across: Reels, Stories, Carousels, Posts, and FB Groups/Pages (repurpose onto TikTok and YouTube Shorts)
* Turn founder voice notes, user stories, and cultural insights into compelling content
* Coordinate simple shoots (phone-based), edit short-form video (CapCut/Adobe Express)
* Repurpose content intelligently across social platforms to maximize output
_Community & Growth_
* Help build MAXION’s community loops: polls, Q&As, story prompts, challenges, event teasers
* Engage with comments/DMs using guidelines (and escalate sensitive topics)
* Support partnerships with venues, communities, and creators in Dubai
_Performance & Iteration_
* Track weekly performance: reach, saves, shares, engagement, conversion
* Run small experiments (hooks, formats, captions, posting times) and report learnings
* Maintain a lightweight dashboard (Notion / Sheets) + a weekly recap to the team
Requirements
Who You Are
* You live and breathe Instagram and understand what works in 2026 (Reels-first, story cadence, creator collabs)
* You can craft a premium, modern aesthetic (clean, minimal, high taste)
* You’re a strong writer: short, punchy hooks + emotionally intelligent captions
* You’re proactive and comfortable shipping fast (done > perfect, with high standards)
* You’re analytical enough to iterate using data, not vibes alone
* You care about the mission: real connection, healthier dating culture, less loneliness
Skills & Tools
_Required_
* Instagram + Facebook content best practices
* Short-form video editing (CapCut, Adobe Express, or equivalent)
* Basic design (Canva/Figma templates)
* Organization (Notion/Sheets), content calendar management
_Bonus_
* Photography / basic directing for UGC
* Experience with creators/ambassadors
* Meta Business Suite, basic ads
* Copywriting for conversion
* Repurposing for TikTok, YouTube Shorts
* Monthly updates on LinkedIN company page
What Success Looks Like (First 30–60 Days)
* A clear content system (pillars + templates + cadence) running consistently
* 20–40 pieces of content shipped (with a repeatable workflow)
* Visible growth in engagement + steady weekly conversions into MAXION Members
Benefits
What You’ll Get
* Real ownership and direct mentorship from founders
* A portfolio of high-quality work in a premium consumer brand
* Access to events, community activations, and partnerships
* Potential to convert into a full-time role based on performance
How to Apply
Send:
1. Your Instagram / portfolio (or 3 pieces of content you created—Reel, carousel, story series, anything).
2. A short audit of MAXION’s Instagram for Dubai: what’s working, what’s missing, and your top 3 fixes.
A one-page strategy note: how you’d turn frustrated Tinder users into MAXION believers—and then into real dates (hooks, formats, creator ideas, and a simple funnel from content → download → first date).
Dating apps made us believe that matching comes before dating. It doesn’t. Real matching happens after a good date—after two people meet in real life and feel genuine alignment.
Swiping turned dating into a video game: you don’t win by collecting virtual matches, you win by going on great dates that naturally convert into real connection.
MAXION exists to reverse the process. If you’re serious about love, optimize for dates—not for matches.
Role Overview
We’re looking for a sharp, creative, and highly organized Social Media Strategy Intern to help build MAXION’s presence across Instagram and Facebook. Your mission is to design and run a social strategy that makes MAXION feel premium, human, and community-driven. And, ultimately converts attention into real members and real dates.
You’ll work directly with the founder team and have real ownership: strategy, content planning, creator activation, and performance tracking
Tasks
What You’ll Do
_Strategy & Planning_
* Build a clear social media content strategy (pillars, tone of voice, formats, cadence)
* Create a monthly content calendar aligned with product launches, events, and growth goals
_Content Production & Publishing_
* Create and publish content across: Reels, Stories, Carousels, Posts, and FB Groups/Pages (repurpose onto TikTok and YouTube Shorts)
* Turn founder voice notes, user stories, and cultural insights into compelling content
* Coordinate simple shoots (phone-based), edit short-form video (CapCut/Adobe Express)
* Repurpose content intelligently across social platforms to maximize output
_Community & Growth_
* Help build MAXION’s community loops: polls, Q&As, story prompts, challenges, event teasers
* Engage with comments/DMs using guidelines (and escalate sensitive topics)
* Support partnerships with venues, communities, and creators in Dubai
_Performance & Iteration_
* Track weekly performance: reach, saves, shares, engagement, conversion
* Run small experiments (hooks, formats, captions, posting times) and report learnings
* Maintain a lightweight dashboard (Notion / Sheets) + a weekly recap to the team
Requirements
Who You Are
* You live and breathe Instagram and understand what works in 2026 (Reels-first, story cadence, creator collabs)
* You can craft a premium, modern aesthetic (clean, minimal, high taste)
* You’re a strong writer: short, punchy hooks + emotionally intelligent captions
* You’re proactive and comfortable shipping fast (done > perfect, with high standards)
* You’re analytical enough to iterate using data, not vibes alone
* You care about the mission: real connection, healthier dating culture, less loneliness
Skills & Tools
_Required_
* Instagram + Facebook content best practices
* Short-form video editing (CapCut, Adobe Express, or equivalent)
* Basic design (Canva/Figma templates)
* Organization (Notion/Sheets), content calendar management
_Bonus_
* Photography / basic directing for UGC
* Experience with creators/ambassadors
* Meta Business Suite, basic ads
* Copywriting for conversion
* Repurposing for TikTok, YouTube Shorts
* Monthly updates on LinkedIN company page
What Success Looks Like (First 30–60 Days)
* A clear content system (pillars + templates + cadence) running consistently
* 20–40 pieces of content shipped (with a repeatable workflow)
* Visible growth in engagement + steady weekly conversions into MAXION Members
Benefits
What You’ll Get
* Real ownership and direct mentorship from founders
* A portfolio of high-quality work in a premium consumer brand
* Access to events, community activations, and partnerships
* Potential to convert into a full-time role based on performance
How to Apply
Send:
1. Your Instagram / portfolio (or 3 pieces of content you created—Reel, carousel, story series, anything).
2. A short audit of MAXION’s Instagram for Dubai: what’s working, what’s missing, and your top 3 fixes.
A one-page strategy note: how you’d turn frustrated Tinder users into MAXION believers—and then into real dates (hooks, formats, creator ideas, and a simple funnel from content → download → first date).
Skills Required
- Deep familiarity with Instagram and Facebook content best practices (Reels-first, story cadence, creator collaborations)
- Short-form video editing experience (CapCut, Adobe Express, or equivalent)
- Basic design skills and template work (Canva or Figma)
- Organization and content calendar management (Notion, Google Sheets)
- Strong writing skills: short hooks and emotionally intelligent captions
- Proactive, able to ship fast with high standards (bias for action)
- Analytical skills to iterate based on metrics (reach, saves, shares, engagement, conversion)
- Alignment with company mission: promoting real connection and healthier dating culture
- Photography/basic directing for UGC
- Experience working with creators/ambassadors
- Familiarity with Meta Business Suite and basic ads
- Copywriting focused on conversion
- Experience repurposing content for TikTok and YouTube Shorts
- Experience posting monthly updates on LinkedIn company page
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The Company
What We Do
MAXION is a premium matchmaking service and dating app targeting accomplished professionals and intentional daters in the UAE. The company focuses on reversing the typical app process by prioritizing real-life dates over virtual matches, aiming to move users from dating fatigue to secure belonging and turn intent into genuine real-life connections faster.
