Social Media Strategist

Great social doesn’t happen by accident. It’s built on sharp strategy, strong instincts, and a deep understanding of what makes people engage. Walz Tetrick Advertising is looking for a Social Media Strategist who can connect the dots between brand goals, audience behavior, and platform trends to create content that resonates and performs. You’ll lead with insight, create with intention, and shape how brands show up in culture every day.

Responsibilities

• Lead the development of organic social strategies aligned to client goals and translate brand positioning into platform-specific approaches.
• Build and guide content calendars across campaigns and always-on efforts, ensuring alignment with broader brand and communication objectives.
• Drive content ideation rooted in cultural relevance and performance insights while writing and refining platform-native copy.
• Develop campaign messaging, social-first concepts, and editorial direction in partnership with creative teams.
• Collaborate with creators, designers, and video teams to bring ideas to life, ensuring cohesion between copy and visuals.
• Identify opportunities for real-time, seasonal, and trend-based storytelling and concept short-form content aligned with platform best practices.
• Provide direction on content capture to ensure ideas translate effectively into execution.
• Integrate influencer and creator strategies into organic social plans, guiding selection, briefs, and content direction.
• Ensure all creator content aligns with brand voice and campaign objectives while evaluating and optimizing performance.
• Analyze post-level and campaign performance to identify what’s resonating and why, using insights to evolve content and strategy.
• Recommend strategic pivots, creative optimizations, and testing opportunities to improve results.
• Stay ahead of platform updates, algorithm shifts, and emerging formats while testing new storytelling approaches.
• Collaborate across teams and confidently present strategies, insights, and recommendations to internal and client stakeholders.
• Take on increasing ownership of integrated brand and social strategy and contribute to thought leadership and best practices.

Qualifications

• Bachelor’s degree in Marketing, Advertising, Business, or a related field.
• 3–6+ years of experience in organic social strategy, content, or related roles.
• Strong strategic thinking paired with hands-on execution.
• Proven experience writing compelling, platform-specific social copy.
• Deep understanding of social platforms, trends, and performance drivers.
• Experience creating or directing short-form social content.
• Ability to analyze performance data and turn insights into action.
• Strong collaboration and communication skills across internal teams and clients.
• Ability to manage multiple brands and priorities in a fast-paced environment.

Bonus Qualifications

• Experience developing integrated campaigns across organic and paid social.
• Comfort contributing to video concepts or short-form storytelling.
• Familiarity with social listening and trend analysis tools.
• Strong design sensibility or experience partnering closely with creative teams.