Social Media Strategist

Job Posted 5 Days Ago Reposted 5 Days Ago
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DKI Jakarta
Mid level
Real Estate • Software
The Role
The Social Media Strategist will develop content strategies, manage social media accounts, analyze metrics, collaborate with teams, and drive community engagement.
Summary Generated by Built In

About Us

99 Group is a leading real estate technology company that operates real estate portals across South East Asia, specializing in digital property advertising. Headquartered in Singapore, it is currently operational in Singapore and Indonesia and employs over 500 employees. In Singapore, 99 Group operates 99.co and SRX.com.sg, while in Indonesia, it operates 99.co/id and Rumah123.

Join Us and Lead the Real Estate Revolution!

At 99 Group, we're on a mission to revolutionize the real estate industry by seamlessly integrating cutting-edge technology and innovation. If you're excited to be at the forefront of this transformation and are ready to tackle the industry's challenges head-on, we want you to be a part of our dynamic team.

What You'll Be Doing:

  • Develop and own social media content strategy across platforms (Instagram, TikTok, X, Facebook, LinkedIn)
  • Build and manage content pillars and posting frameworks tailored to target audience behavior
  • Analyze performance metrics and use insights to iterate on content direction and campaign planning
  • Lead the creative briefing process with design, copy, and video teams to ensure content is brand-aligned and data-informed
  • Collaborate with performance and PR teams to ensure amplification and cross-channel cohesion
  • Monitor competitor activities and market trends to anticipate opportunities and threats
  • Drive growth of owned channels (reach, engagement, followers, and traffic to Rumah123)
  • Manage relationships with KOLs, creators, and agency partners for branded or co-branded activations
  • Develop strategies for community growth and engagement (comments, replies, DMs, WhatsApp)
  • Own quarterly content reviews, experimentation pipeline, and campaign retrospectives

What We're Looking For:

  • Bachelor's degree in any related field
  • 3+ years experience managing brand social media accounts
  • Solid understanding of performance analytics tools (Meta Insights, TikTok Analytics, etc.)
  • Skilled in content ideation, storytelling, and audience segmentation
  • Able to lead cross-functional creative teams and production timelines
  • Strong written and verbal communication skills (both Bahasa & English)
  • Creative thinker with sharp attention to trends, format shifts, and cultural relevance
  • Preferably with experience in consumer tech or lifestyle industry

Are you ready to shape the future of real estate? Join us in this exciting journey of innovation, collaboration, and growth. Together, let's redefine what's possible in the world of real estate.

Make your mark at 99 Group. Apply now!

Top Skills

Facebook
Instagram
LinkedIn
Meta Insights
Tiktok
Tiktok Analytics
X
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The Company
500 Employees
On-site Workplace

What We Do

99 Group (Brands include 99.co, Rumah123.com, SRX.com.sg) is a leading real estate technology company that operates real estate portals across South East Asia, specialising in digital property advertising.

Headquartered in Singapore, it is currently operational in Singapore and Indonesia and employs over 500 employees.

In Singapore, 99 Group operates 99.co, SRX.com.sg and iProperty.com.sg, while in Indonesia, it operates 99.co/id and Rumah123.com.

Here at 99 Group, we know a property is the single largest financial decision - and affects how people accumulate wealth, raise their children, or even plan for retirement.

More importantly, your property is a safe haven, and for most- where you return home to. That’s why it’s our goal to build the simplest and most trusted platform to help un-complicate the property journey and help 99% of homeseekers find their way home.

We do this by working collectively to support the needs of property seekers every day. This commitment comes through in the development of powerful products and services for people to love and use.

Whether it is on software and usability, on infrastructure and research or on powerful storytelling and delivery of meaningful insights — our work speaks volumes within the company, and throughout the community.

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