The Role
Develop and execute social media strategies, content calendars, campaigns, and daily posts across multiple platforms. Manage brand pages, engage online communities, moderate user-generated content, respond to customer feedback, and support crisis management. Track social media performance metrics and optimize campaigns based on insights. Collaborate with content, design, performance marketing, and client servicing teams to strengthen brand reputation and reach.
Summary Generated by Built In
Key Responsibilities
- Build
and maintain monthly social media content calendars aligned to each client’s
objectives and brand voice
- Coordinate
captions, static creatives, carousels, reels, stories, and campaign moments
with Content and Design teams
- Schedule
and publish content across relevant platforms including Instagram, Facebook,
LinkedIn, and YouTube where applicable
- Manage
community responses, comments, DMs, escalation points, and basic online
reputation hygiene
- Track
platform trends and recommend relevant content formats without compromising
brand consistency
- Prepare
monthly organic social performance summaries covering reach, engagement,
follower quality, top content, and next actions
- Manage
multiple client calendars and approvals without missed posting dates
Must-Have Skills / Screening
Criteria
- Strong
platform-native understanding of Instagram, Facebook, and LinkedIn
- Good
copy judgement and ability to write/edit concise social captions
- Organised
content-calendar and approval-management skills
- Comfortable
using social scheduling/publishing tools and platform insights
- Able
to distinguish meaningful engagement from vanity metrics
Good to Have
- Basic
Canva/Figma skills for quick adaptations or briefing creatives
- Hands-on
experience with reels/short-form video coordination
- Experience
with education, B2C, D2C, or founder-led brands
Skills Required
- Bachelor's or Master's degree in Marketing, Communications, Digital Media, or a related field
- Hands-on experience managing brand pages and campaigns across multiple social media platforms
- Experience in digital marketing and social media, preferably in an agency or fast-paced environment
- Familiarity with Facebook, Instagram, LinkedIn, X (Twitter), YouTube, and similar platforms
- Understanding of social media metrics and analytics, including reach, engagement, CTR, and conversions
- Excellent written and verbal communication skills
- Basic understanding of project management workflows and web/digital design best practices
- Ability to manage multiple campaigns and deadlines in an organized, detail-oriented manner
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The Company
What We Do
GladOwl Web Solutions Pvt. Ltd. is a full-service digital marketing agency based in Pune, India, helping brands build sustainable online presences. Its services include SEO, paid advertising, social media marketing, content strategy, lead generation, web development, and design. The Google Partner-certified agency develops customized, data-driven growth campaigns and has served more than 50 brands across education, real estate, healthcare, retail, and B2B.
