At Papa In Shape & Maman In Shape, we inspire healthier, happier lives through fitness, family, and lifestyle. As our Social Media Strategist, you’ll be the voice, creativity, and strategy behind our social channels, building vibrant communities and driving growth across Instagram, TikTok, Facebook, and YouTube.
You’ll craft engaging content, test various call to action and analyze performance : always with the goal of creating content for both our brands around educational, inspirational (feel good), and social proof to grow & nurture our audiences.
What You’ll Do
Define and lead the social media strategy for Papa In Shape and Maman In Shape.
Plan, create, and publish engaging daily content (Reels, Stories, carousels, Shorts, static posts, lives)
Produce visually attractive graphics and short-form video edits to maximize reach and engagement.
Animate and moderate communities, ensuring positive and respectful interactions.
Collaborate with the Influence Manager, Creative Strategist, and Copywriter on campaigns.
Build and maintain a monthly editorial calendar with 100% on-time execution.
Monitor KPIs (growth, engagement, conversions) and deliver actionable reports
Stay on top of fitness, lifestyle, and social trends to keep our brands fresh and relevant.
2–3+ years of experience in social media management (fitness, lifestyle, or DTC brand experience is a plus).
Mastery of Instagram, TikTok, YouTube, Facebook — and their algorithms.
Strong sense of visual design with experience creating branded graphics.
Skilled in video editing for Reels, Stories, Shorts, and teasers.
Able to manage multiple projects and calendars simultaneously.
Analytical thinker who can translate data into clear strategy improvements.
Excellent written communication and community management skills.
Fluent French and English .
Proficient with social CMS tools, Google Suite, Excel, Slack, Asana, Google meets.
Entrepreneurial mindset: resourceful, organized, and creative problem-solver.
Skills Required
- 2-3+ years of social media management experience
- Experience with fitness, lifestyle, or DTC brands
- Mastery of Instagram, TikTok, YouTube, and Facebook algorithms and best practices
- Strong visual design skills and experience creating branded graphics
- Skilled in short-form video editing for Reels, Stories, Shorts, and teasers
- Experience building and maintaining editorial calendars with on-time execution
- Analytical skills to monitor KPIs and translate data into strategy improvements
- Excellent written communication and community management skills
- Fluent French and English
- Proficiency with social CMS tools, Google Suite, Excel, Slack, Asana, and Google Meet
What We Do
Papa In Shape is an online coaching service specialized in helping busy fathers, typically aged 40 to 65, lose fat and regain energy. Utilizing a personalized approach and the 'Carb Cycling' method, the company aims to help men become leaner, stronger, and healthier without restrictive dieting, focusing on sustainable results that allow them to inspire their families through a healthy lifestyle.
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