Social Media Strategist, Tasty

About BuzzFeed, Inc.

BuzzFeed, Inc. (Nasdaq: BZFD) is home to the best of the internet with a mission to spread joy and truth. Across entertainment, news, food, pop culture, and commerce, our brands drive conversation and inspire what audiences watch, read, and buy now — and into the future. Born on the internet in 2006, BuzzFeed, Inc. is committed to improving it: providing trusted, quality, brand-safe entertainment to hundreds of millions of people; making content on the internet more inclusive, empathetic, and creative; and inspiring our audience to live better lives. 

🐝🍳 Tasty: Where Food Gets Fun

Tasty is where cooking meets creativity, fun, and a little bit of magic. We make easy, scroll-stopping recipes, clever kitchen hacks, and shareable videos that inspire millions to get in the kitchen. From quick TikToks to full recipes, we turn everyday ingredients into moments of joy. Join us and help bring flavor, fun, and big ideas to kitchens everywhere!

Business Area: Content

Job Category: Studio

Salary: $70,500.00- $72,000.00 USD 

Union Status: Non-Union 

BuzzFeed Inc. is committed to fair and equitable compensation practices. We reserve the ability to adjust the final compensation for this role based on the final candidate's experience, skillset, certifications, and geography.

The Community You Will Join

BuzzFeed is seeking a Social Media Strategist to focus on publishing strategy for our food brand, Tasty. This position will use data to inform decisions and collaborate closely with video producers to ensure our content is released optimally across YouTube, Facebook, Instagram, TikTok, and other platforms. 

The ideal candidate is obsessed with food videos and food creators (especially in the long-form YouTube space) and would be able to understand and summarize how and why certain videos blow up — where they take off, what makes them special, why they are worth sharing, and how to recreate success across our accounts.

We’re looking for a rockstar who is naturally organized and detail-oriented, able to navigate a fast-paced, dynamic work environment with efficiency and maturity, enthusiastic about social media and all things BuzzFeed — someone who is a data-obsessed self-starter with excellent judgment and communication skills.  

This is a full-time salaried position in our Los Angeles office, currently in the office 2 days a week. 

A Typical Day

• Schedule, publish and analyze BuzzFeed.com posts across multiple social media platforms including Facebook, Instagram and Twitter
• Completely and wholly owns their initiatives from a publishing point-of-view; has all the answers and if they don’t, are determined in finding the answer
• Establishes a consultative relationship with stakeholders, including executives; educate on new features and offerings in the social media sphere
• Work closely with brand leads to coordinate campaign based native posts
• Acts as an advisor for new initiatives; a respected thought leader to help teams throughout the company crack new content areas and formats
• Has the foresight to anticipate issues in workflow or content performance and present their manager with possible actionable solutions. Able to think outside the day-to-day to find creative scalable solutions (i.e.: work smarter not harder)
• Analyze and assess performance across social media channels. This includes performance of individual posts and content, as well as broad trends across platforms
• Use knowledge of Internet culture and user behavior to present our content in the most shareable way, helping them to have the biggest reach and impact 
• Reports to Director of Social Publishing/ Creators

Who You Are

• 1-3 years of experience online writing/editing/curating on the web
• Understanding of the digital landscape and a proven interest in keeping up to date with developments in web platforms and applications
• Experience publishing and analyzing content across Instagram and Facebook. Bonus points if you are a native Twitter, TikTok and YouTube user as well
• Extensive understanding of how headlines, thumbnails, and captions can affect a post’s performance
• Deep enthusiasm for experimenting with content and strategy to optimize for key metrics 
• Are you a meme enthusiast? Are you interested in pop culture - a definite plus! 
• Strong organizational and communication skills
• Must have excellent writing skills
• Responds to a fluctuating workload with a positive attitude and is always ready to tackle new challenges!
• Ability to handle multiple priorities - a tireless work ethic never hurts!

• No formal cover letters, please. Instead, include a few short paragraphs in your application explaining why you'd be a good fit for this particular position. 
• Provide links to your social media accounts or personal blog.
• Attach a resume.

Use of artificial intelligence or an LLM such as ChatGPT during the interview process may be grounds for rejection of your application.

Life at BuzzFeed, Inc.

We celebrate inclusion and are committed to equal-opportunity employment. We are proud to be an equal-opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability, or any other protected category.

You can expect:

• A supportive, inclusive atmosphere on a team that values your contributions.
• Opportunities for personal and professional growth through work experience, offerings from our in-house Learning Team, our Employee Resource Groups, and more.
• An attractive and equitable compensation package, including salary.
• A well-rounded benefits program featuring paid time off, unlimited sick time, comprehensive medical benefits, a family leave policy, access to mental health platforms, retirement plans, health and wellness discounts, and much more.