We are seeking a strategic and creative Social Media Strategist – Organic Content with agency experience supporting healthcare and/or pharmaceutical clients. This role is ideal for a digital storyteller who understands the nuances of regulated industries and can craft compelling, compliant content that resonates across platforms. You will lead organic social media strategy and execution for multiple healthcare clients, ensuring alignment with FDA, FTC, and SEC guidelines. This is a remote, full-time position with opportunities to collaborate with senior-level strategists and creatives across the agency.
What you’ll do:
- Develop and execute organic social media strategies tailored to healthcare/pharma audiences (HCPs, patients, investors, advocates).
- Create and manage editorial calendars, content plans, graphics/graphic direction to creative team, and platform-specific campaigns (LinkedIn, X, Instagram, YouTube, etc.).
- Collaborate with account teams, creative, and medical writers to ensure content is accurate, engaging, and compliant.
- Monitor and interpret FDA, FTC, and SEC regulations related to social media and digital communications.
- Stay current on platform trends, algorithm changes, and best practices in healthcare digital engagement.
- Analyze performance metrics and optimize content based on insights from monthly/quarterly reporting
- Guide clients on influencer partnerships, user-generated content, and community engagement within regulatory boundaries.
- Assist in creating influencer strategies, identification and management of influencer programs across social platforms
- 3+ years of social media experience in an agency setting, preferably with healthcare or pharmaceutical clients
- Strong understanding of FDA, FTC, and SEC guidelines for digital communications and promotional content
- Proven ability to manage multiple client accounts and deliver high-quality work in a fast-paced environment
- Excellent writing, editing, and visual storytelling skills
- Familiarity with social media management tools (e.g., Sprout Social, Hootsuite, Later)
- Experience with short-form video content and platform-specific compliance (e.g., TikTok, Instagram Reels)
- Collaborative mindset with a passion for healthcare innovation and patient impact
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What We Do
For more than 25 years, Sam Brown, a Blue Matter Company, has been a leading healthcare-focused corporate, clinical, and commercial communications agency for the life sciences industry. Sam Brown provides broad strategic communications services to a wide range of biotechnology, biopharmaceutical, and venture capital companies whose cutting-edge science and innovation impact human health. Sam Brown has built a strong reputation as a healthcare communications agency that delivers smart strategy, creative solutions and outstanding client service. Our unique approach consistently sets new standards of collaboration, quality and value for clients. Each program and/or campaign created by the Sam Brown team is designed and tailored specifically to meet client business objectives by effectively reaching target markets including investors, customers, and/or employees. Sam Brown's communications capabilities span and integrate corporate communications, public, investor and media relations, clinical communications, brand/commercial PR and digital/social media communications. Contact Laura Liotta ([email protected]) to discuss how we may be able to help with your needs.
