Social Media Strategist - HCP

At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.

Actual compensation will depend on a candidate’s education, experience, skills, and geographic location.  The anticipated wage for this position is

$57,750 - $129,800

We are seeking an innovative social media authority to accelerate the expansion of its award-winning Social Media Center of Excellence to deliver social media strategies and capabilities. The Social Media Strategist will work cross-functionally across business units and customer groups – spanning a mix of established brands with new indications – medical affairs, and paid media teams to craft and enable tailored social media strategies and capabilities supporting customer needs for key business priorities across Lilly.

The Center of Excellence builds valuable channel-specific expertise, processes, innovation, and knowledge-sharing in social media to champion important connections with patients, their loved ones, and care providers and, ultimately help deliver on the company purpose. The Social CoE is a component of Lilly’s broader Digital Engagement Team (joining the Enterprise Website and In-House Search Teams) which collectively crafts and deploys coordinated digital engagement strategies to improve health outcomes and address well-timed business needs.

Responsibilities:

• Self-Starter: Since social media platforms are always changing, this individual will need to be up to date with social media trends, new platforms, and ways of working with social networks.
• Able to understand market trends associated with current prioritized platforms (Facebook, Instagram, Twitter, Snapchat, YouTube, TikTok).
• Ability to navigate a highly matrixed organization: Help develop organic social media strategies collaborating with internal social, website, search and media partners to drive business results. Understand the different audiences and openings that an organic community presents compared to paid social.
• Integrate into brand team(s) to understand their strategy, goals and objectives to assist in making recommendations based on social experience. Serve as a trusted partner as they move content through Lilly’s internal content review processes.
• Strategic Execution: Experience in planning and implementing social media strategies that correspond with business objectives and drive engagement.
• Creative Thinking: Ability to develop innovative social media ideas that engage and inform healthcare professionals.

Measurement and Applying Findings:

• Assist in delivering insights to brands on a monthly or quarterly basis on data from social listening, community managers and other data sources.
• Apply data to make recommendations for social media execution, cultivate integration with other channels, and uncover chances to initiate or stop activities to improve business results.
• Partner with brands, data/analytics, media services, web, and search teams to meet or exceed critical metrics.

Risk Management:

• Attention to detail: High level of accuracy and attention to detail, particularly regarding compliance and quality standards.
• Ensure strict compliance with all Lilly guidelines, good promotional practices, privacy policies, and all other relevant FDA, quality, or process-related policies and procedures.
• Understand and practice appropriate Marketing and Medical interactions.
• Ensure content meets Lilly Brand and Brand standards and that consumer experience corresponds with the brand promise.
• Demonstrate knowledge and commitment to all applicable laws, regulations, and policies that govern the conduct of social media-related activities.

Basic Requirements:

• Bachelor’s Degree or work experience equivalent
• 4+ years of social media marketing experience and leading the development and execution of social media strategy for brands and/or functional areas
• Qualified candidates must be legally authorized to be employed in the United States. Lilly does not anticipate providing sponsorship for employment visa status (e.g., H-1B or TN status) for this employment position.

Additional Skills/Preferences:

• Demonstrated success in implementing social media campaigns
• Ability to translate insights and brand strategies into effective marketing campaigns
• Preferred but not required - experience developing and driving pharmaceutical industry content, particularly in terms of handling Medical, Legal & Regulatory review processes
• Comfortable navigating ambiguity to effectively resolve problems and identify solutions
• Consistent record of successfully working with cross-functional teams to deliver results
• Demonstrated ability to work in a dynamic, constantly evolving environment
• Strong verbal and written communication skills with high attention to detail
• Strong problem-solving skills

Additional Information:

• Position Location: Indianapolis

Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions. If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form (https://careers.lilly.com/us/en/workplace-accommodation) for further assistance. Please note this is for individuals to request an accommodation as part of the application process and any other correspondence will not receive a response.
Lilly is an EEO/Affirmative Action Employer and does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.

Our employee resource groups (ERGs) offer strong support networks for their members and help our company develop talented individuals for future leadership roles. Our current groups include: Africa, Middle East, Central Asia Network, African American Network, Chinese Culture Network, Early Career Professionals, Japanese International Leadership Network (JILN), Lilly India Network, Organization of Latinos at Lilly, PRIDE (LGBTQ + Allies), Veterans Leadership Network, Women’s Network, Working and Living with Disabilities. Learn more about all of our groups.

Full-time equivalent employees also will be eligible for a company bonus (depending, in part, on company and individual performance). In addition, Lilly offers a comprehensive benefit program to eligible employees, including eligibility to participate in a company-sponsored 401(k); pension; vacation benefits; eligibility for medical, dental, vision and prescription drug benefits; flexible benefits (e.g., healthcare and/or dependent day care flexible spending accounts); life insurance and death benefits; certain time off and leave of absence benefits; and well-being benefits (e.g., employee assistance program, fitness benefits, and employee clubs and activities).Lilly reserves the right to amend, modify, or terminate its compensation and benefit programs in its sole discretion and Lilly’s compensation practices and guidelines will apply regarding the details of any promotion or transfer of Lilly employees.

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