If you thrive in fast-moving environments, love content, and know how to turn ideas into execution, this role is for you. We're hiring a Social Media Specialist to own the execution and day-to-day operations of social media across three connected brands: Rankings.io (our legal marketing agency), Personal Injury Mastermind (our media brand for PI attorneys, including PIMCON), and Chris Dreyer Co. (our founder/personal brand).
This is a role for someone ready to take full ownership of a vertical. You'll be the engine behind our social presence. This includes scheduling, creating, engaging, coordinating, and continuously improving, while our Social Media Manager focuses on strategy, creative direction, performance analysis, and stakeholder management.
You should be equally comfortable behind a keyboard and in front of a camera. We aim to post more videos, and we want a Specialist who can execute briefs from our social strategist with their own creative spin, in addition to assets created by other departments.
The shape of the role: You'll contribute ideas, observations, and creative input. You own execution end-to-end.
ResponsibilitiesProject Management & Vertical Ownership
Strong project management is non-negotiable in this role. We expect complete ownership of your vertical — proactive task creation, clear timelines, follow-through without being chased, and clean handoffs. Hands-on experience with ClickUp, Monday, Trello, Asana, or similar platforms is required.
- Create, assign, and maintain ClickUp tasks for the social team
- Manage content pipelines and production timelines across all three brands
- Coordinate with internal contributors to capture content, secure approvals, and keep production on schedule
- Coordinate logistics for client and industry collaborations: drafting and circulating briefs, tracking deliverables, managing asset handoff, and keeping all parties aligned on timelines
- Maintain clear documentation of processes so the workflow doesn't live in one person's head
Content Creation & On-Camera
- Comfortable being on camera on a regular (roughly weekly) basis
- Execute content briefs from our social strategist — creating content that's recognizably in our brand voice but brings your own creative spin
- Bring your own ideas to the table; you'll have meaningful creative input within the strategist's framework
- Adapt tone and style appropriately across the three brands (agency / media / founder)
Production Logistics
- Coordinate on-the-ground logistics for content recording days
- Book recording locations when needed (studios, on-site at events, off-site shoots)
- Manage talent schedules, call sheets, and day-of logistics
- Ensure equipment, assets, props, and approvals are in place before recording starts
Social Media Operations
- Schedule and publish content across LinkedIn, Instagram, TikTok, YouTube, X, and Facebook for Rankings.io, PIM, and Chris Dreyer Co. as needed
- Maintain and organize the master social content calendar across all three brands
- Upload, tag, and organize content assets in our shared libraries
- Support platform maintenance, profile optimization, and link hygiene
- Support the build-out of PIMCON as its own dedicated channel as needed
Community Management
- Monitor comments, DMs, mentions, and tagged content across all brands and platforms daily
- Respond to inbound engagement in the appropriate brand voice, on a defined response-time SLA
- Drive outbound community management — commenting on partner, client, and target-audience content to build presence and relationships
- Escalate leads, reputation concerns, sensitive conversations, or PR risks to the Social Media Manager
- Cultivate relationships with industry creators, attorney collaborators, and PIMCON speakers/sponsors
Platform Hygiene & Audience Quality
- Conduct routine daily follower review and removal (spam, bots, irrelevant follows)
- Monitor for low-quality engagement, impersonation accounts, and policy violations
- Maintain audience quality standards so our metrics reflect real reach
Content Support & Repurposing
- Repurpose long-form content (newsletters, podcasts, blog posts, PIMCON sessions) into platform-native social formats
- Support video publishing workflows including caption writing, thumbnail coordination, and metadata
- Cross-promote strategically between brands and assets
- Light video editing and content clipping as part of regular workflow
Reporting Support
- Pull platform analytics on a regular cadence to support the Social Media Manager's reporting
- Maintain reporting dashboards and trackers
- Flag notable performance shifts (positive or negative) for analysis
- Develop your own performance instincts — you should be able to look at your numbers and make tactical adjustments, even though formal reporting and strategic interpretation sit with the Manager
Trend & Culture Monitoring
- Stay current on platform updates, format shifts, and emerging trends across LinkedIn, IG, TikTok, and YouTube
- Surface relevant cultural moments, trends, and collaboration opportunities
- Maintain a running ideas doc that feeds creative brainstorming
Requirements
- 3–5 years of hands-on social media experience (agency, in-house, or strong creator background)
- Demonstrated experience publishing and managing content across multiple platforms and brands
- Comfortable on camera with regular video content as part of your workflow
- Strong written communication and a clear feel for brand voice across different contexts
- Required hands-on experience with project management platforms — ClickUp, Monday, Trello, Asana, or similar
- Proactive ownership mindset — you don't wait to be assigned tasks, you see what needs to happen and run it
- Detail orientation and follow-through
- Comfort working with creative, opinionated personalities and front-line talent
- Experience with social scheduling tools (Sprout, Later, Buffer, Hootsuite, or similar)
- Video editing experience (CapCut, Descript, Premiere)
- YouTube channel management experience
- Familiarity with the legal industry, professional services marketing, or B2B media
- Event social experience (live coverage, conference content) — directly relevant to PIMCON and PIM Summit
- Experience supporting a founder/personal brand
Benefits
- Starting salary of $70k
- Work remotely from home
- Unlimited PTO
- Quarterly training stipend for Professional Development
- $100 Wellness Reimbursement Program
- 401(k) with 3% Employer match (Safe Harbor)
- 100% Employer-Paid Health Insurance
1. Human Resume Review Your resume will be reviewed by our Talent Acquisition team: Real people, not AI.
2. One-Way Video Interview Selected candidates will be sent a link to complete a one-way video interview. Please plan to record in your typical work-from-home environment, ensuring it is well-lit and free of distractions.
3. Live Zoom Interview Candidates who move forward will meet with Talent Acquisition and the Hiring Manager for a live Zoom interview to discuss experience, role expectations, and team fit.
4. Video Assessment Candidates advancing to the next stage will complete a video assessment designed to showcase their creativity and overall approach to the role.
5. Final Zoom Interview Final candidates will meet with Hiring Managers for a final Zoom interview.
Skills Required
- 3-5 years of hands-on social media experience
- Demonstrated experience publishing and managing content across multiple platforms and brands
- Comfortable on camera with regular video content
- Hands-on experience with project management platforms (ClickUp, Monday, Trello, Asana, or similar)
- Strong written communication skills
What We Do
There are thousands of “SEO experts” and most give you zero accountability. You’ve never worked with an SEO partner like us. We help elite personal injury law firms dominate first page rankings through search engine optimization. The personal injury space is absolutely saturated and if we’re being honest, most of our competitors deliver only the sizzle and never the steak. We can’t promise you that we’re the cheapest option available, but we can promise that no agency has a more experienced staff…or better results. “The retainer I pay – without any hesitation – is the best ROI of any marketing dollar I spend. It’s the most cost effective way to get good, qualified cases.” ~ Stewart J. Guss, Attorney at Law Delivering exceptional service and aggressive growth means limiting who we work with. Our clients are our partners: we implement quickly, communicate openly, and invest seriously to dominate the first page. SEO is an investment; so is law school and studying for the bar. Many clients see a return on investment in as little as six months When you’re thinking of hiring an SEO agency, you’re looking for who can produce results, execute at the highest level, and most importantly: Deliver proof, not promises. Our clients rank for keywords like: ⚖️ “Houston Car Accident Lawyer” (Stewart J. Guss, Esq.) ⚖️ “Philadelphia Car Accident Lawyer” (Gabriel Levin, Esq.) ⚖️ “Chicago Car Accident Lawyer” (Dave Abels, Esq.) We’ve even had a client rank on the first page nationwide for “Car Accident Lawyer.” The best in the industry trust us to deliver the rankings, traffic, and cases other firms can’t. Accountability starts at the top. Most agencies hide behind excuses and jargon. They take your money, work hard for a month, then coast. You deserve better; that’s why we exist. We will personally be involved in your campaign, from strategy to execution. We invite you to hold us accountable – starting right now. Let's Talk.
