Social Media Specialist

Posted 22 Days Ago
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San Francisco, CA, USA
In-Office
Junior
Information Technology • Mobile • Software
The Role
The Social Media Specialist will create and manage engaging content for various social media platforms, support community engagement, and monitor performance metrics.
Summary Generated by Built In
About Us

At Air Apps, we're on a mission to empower people through beautifully designed, powerful mobile applications. With over 100 million downloads and a portfolio of top-ranked productivity and utility apps, we blend creativity, data, and engineering to shape the future of mobile technology. As a passionate, fast-moving team headquartered in Lisbon, we foster a culture that champions innovation, ownership, and purpose.

Join us as we build tools that help millions stay productive, connected, and inspired—every single day.

About the Role

We’re looking for a creative and detail-oriented Social Media Specialist to join our San Fracisco-based team on a full-time basis. In this role, you will be responsible for writing and publishing engaging content across our social media channels, helping us build community and brand awareness across our company and product pages.

You’ll collaborate with Marketing, Product, and Design teams to create posts that spark engagement, build movement around our brand, and keep our followers informed and inspired.

Responsibilities
  • Plan, write, and publish high-quality content across social platforms including Instagram, TikTok, LinkedIn, and more.

  • Manage posting schedules for both company and product-specific pages.

  • Create meaningful and relevant comments to drive conversations and visibility.
    Support community engagement by monitoring and responding to follower interactions.

  • Collaborate with internal teams to align social media content with ongoing initiatives (product launches, hiring campaigns, etc.).

  • Track performance and engagement metrics to continuously improve content strategy.

  • Stay current with social media trends, language, and best practices to ensure relevance and creativity.

Requirements
  • Around 1–3 years of experience in social media management, digital content writing, or online community engagement.

  • Strong writing skills with the ability to craft clear, concise, and engaging social copy.

  • Familiarity with major platforms (Instagram, TikTok, LinkedIn, etc.) and their best practices.

  • Experience managing multiple pages or brand accounts.

  • Proactive mindset with strong attention to detail and organizational skills.

  • Comfortable collaborating across teams in a fast-paced environment.

  • Fluent in English (Portuguese is a plus).

What benefits are we offering?
  • Apple hardware ecosystem for work.

  • Annual Bonus.

  • Medical Insurance (including vision & dental).

  • Disability insurance - short and long-term.

  • 401k up to 4% contribution.

  • Air Conference – an opportunity to meet the team, collaborate, and grow together.

  • Transportation budget

  • Free meals at the hub

  • Gym membership

Diversity & Inclusion

At Air Apps, we are committed to fostering a diverse, inclusive, and equitable workplace. We enthusiastically welcome applicants from all backgrounds, experiences, and perspectives. We celebrate diversity in all its forms and believe that varied voices and experiences make us stronger.

Application Disclaimer

At Air Apps, we value transparency and integrity in our hiring process. Applicants must submit their own work without any AI-generated assistance. Any use of AI in application materials, assessments, or interviews will result in disqualification.

Skills Required

  • 1 -3 years of experience in social media management, digital content writing, or online community engagement
  • Strong writing skills with the ability to craft clear, concise, and engaging social copy
  • Familiarity with major platforms and their best practices
  • Experience managing multiple pages or brand accounts
  • Proactive mindset with strong attention to detail and organizational skills
  • Comfortable collaborating across teams in a fast-paced environment
  • Fluent in English (Portuguese is a plus)
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The Company
HQ: San Francisco, CA
46 Employees

What We Do

We're dedicated to leveraging mobile apps to drive positive change and enhance people's lives. Our mission is to provide innovative tools that empower users to overcome challenges and achieve their goals effortlessly, simplifying their daily routines and making their lives easier. As a leading mobile app developer and publisher, we offer a diverse portfolio of over 30 apps across the Fitness, Productivity, Creative, and Learning categories. With a cumulative total of 3 million monthly downloads and a remarkable 100 million downloads worldwide, our apps resonate with users globally. Born in Lisbon, Portugal, in 2018, and now with offices in both Lisbon and San Francisco, we value flexibility and individuality, fostering a culture where diverse perspectives thrive. Our culturally diverse team ensures inclusivity and creativity in every facet of app development. At the core of our values is a dedication to user well-being and community collaboration. Through our AI-first approach, we're actively shaping the future of mobile technology, prioritizing excellence in user experience. Join us on our journey to make a meaningful impact and inspire individuals worldwide to unleash their full potential with our transformative mobile apps.

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