Social Media Specialist

Social Media Specialist
Department: Social Media
Employment Type: Full-Time or Contractor
Minimum Experience: Entry-level

We are a national, digital dental marketing agency looking for a full-time or contractor Social Media Specialist who concentrates on curation, implementation, tracking, and optimizing our social media campaigns across applicable channels, including, but not limited to, Facebook, X, Instagram, LinkedIn, YouTube, and Google Business Profile for our clients. We are in search of a team member who can learn and operate our platforms and adapt to our current internal and external processes and methods to build brand awareness and manage clients’ social media platforms.
This position offers a hybrid or remote work schedule with preference given to candidates in Ohio.

Responsibilities
•    Day-to-day content creation on Facebook, X, Instagram, LinkedIn, YouTube, and other social platforms
•    Design, create, and maintain clients’ social media presence and implement a posting strategy
•    Manage and monitor organic and paid social media efforts 
•    Create and optimize graphics and videos
•    Build brand voice for clients and follow brand guidelines consistently
•    Brainstorm new and creative growth strategies for social media and content marketing (email and blogs)
•    Provide input for social media advertising campaigns
•    Strong written, proofreading, and verbal communication skills 
•    Troubleshoot technical issues on social platforms if needed 
•    Use strong analytical ability to evaluate viewer experience and engagement across multiple social platforms
•    Evaluate emerging social media, review, and digital marketing channels and trends. 
•    Provide thought leadership and perspective for adoption where appropriate
•    Meet with clients in a team environment to communicate social media and digital marketing strategy
•    Consult with clients and internal team members about social media campaign strategies
•    Build strong relationships with team members and clients 
•    Identify social media trends and insights
•    Lead analysis of key social insights
•    Measure and report performance of all digital marketing campaigns and assess against goals

Required Skills/Abilities
•    Relevant internships and/or coursework
•    Demonstrated experience managing all aspects of digital marketing, including email, social media, and online advertising campaigns, and other content-related strategies with an emphasis on strong copywriting skills
•    Content development and implementation
•    Highly creative with experience in identifying target audiences and devising digital content campaigns that engage, inform, and motivate
•    Experience working with multiple clients at one time
•    Proven and professional communication (written and verbal) skills
•    Self-motivated and driven; willing to work in a fast-paced environment
•    Solid knowledge of website and social analytics tools
•    Proficient in Adobe Creative Suite, Canva, and Meta Business Suite
•    Knowledge of scheduling platforms: Hootsuite or a similar platform 
•    Capable of interpreting data and making recommendations about best practices in digital marketing to improve client performance

Education and Experience
Bachelor's degree in marketing, journalism, communications or related field
Digital marketing: 2+ year(s)

Benefits

Medical benefits, dental, and vision
Paid vacation 
Compensation based on experience

Job Type: Full-time; hybrid in-office or Contractor; remote

To apply, please submit your resume, cover letter, and portfolio. Please include desired compensation and preference for a full-time or contractor role.

About Us
Whiteboard Marketing is a national dental marketing agency based in Dublin, Ohio. We are a family owned-agency built on teamwork, support and passion for helping each other grow professionally. We offer our clients customized digital solutions to help fill their schedule, grow their brand and allow them to focus on providing quality patient care. Our clients are at the forefront of all we do. 
EOE