Social Media Specialist

Adventus.io is a B2B2C SaaS-based marketplace in the international student recruitment sector. We help institutions and recruitment agents find and transact with each other, ensuring the right student is matched with the right placement for their needs.

Founded in 2018, we’re on a mission to change the way the world accesses international education. We’re looking for ambitious self-starters who want to be part of our mission and create the extraordinary.

About the Marketing Team
We’re an agile, highly strategic, and creative team on a mission to create a brand people love. Working across Comms, Design, Growth, Channel, and Customer Marketing, we’re building a world-class marketing team, so there’s tremendous opportunity to grow and have a front-row seat to shaping our brand.

About the Role
This is a newly created role within a fast-growing tech startup working within our growing Comms team. You own an important direct gateway to how we represent our brand to the world, so we’re looking for a confident, experienced, and detail-oriented Social Media Specialist.

Someone to strategize and plan the content calendar, develop content, and engage our online community in a way that builds brand awareness and brand love. You will be both a strategic and
creative thinker who wants to create a real connection with our audience and build a brand people love.

A day in the life of a Social Media Specialist
● Plan, create, schedule, post, and manage all content - including but not limited to Linkedin, Facebook, Instagram, Youtube, Tiktok
● Manage a well organised content calendar planned in advance.
● Work closely with Marketing peers to execute broader Marketing campaigns across social channels - strategize, ideate, execute. E.g. product launches, education campaigns, sales campaigns, milestones/achievements, entry into new markets, etc.
● You will write smart, succinct social copy. Understanding the nuances between how users consume content between platforms and how to write for them.
● Adept at finding the key insight/hook that will capture attention and drive clicks.
● Work with the Design team to source creative assets. Sometimes you’ll create assets yourself.
● Accountable for deadlines and thinking ahead, preempting any problems.
● Moderate, drive engagement and positive sentiment across online communities, as well as crisis management.
● Monitor performance of activity and implement strategies for optimization.
● Develop regular reporting for Marketing stakeholders sharing insights about broader audience behavior, brand-building efforts, content/campaign effectiveness.
● You will proactively engage with our internal community and key teams to identify stories suitable that align with our content and social strategies.
● Stay up to date with evolving social media best practices 
● Proactively think about new channels we can expand into and how we can execute across them in line with our brand, content, and customer goals.

About you
● 3+ years of social media experience at either an agency or publisher
● Proficient and hands-on experience across all social platforms including LinkedIn, Facebook, Instagram, Twitter, TikTok
● In depth knowledge of best practice across platforms including content placements & opportunities
● Exceptional copywriting skills and natural sense of storytelling
● Basic Graphic Design skills
● Exceptional attention to detail
● Developing and managing content calendars
● Developing social media reports using 3rd party monitoring and reporting tools (Netbase, Google Data Studio etc.)
● Crisis management and managing and growing online social communities

Must show examples of accounts you have managed.

What do you need to succeed?
● A drive to proactively cultivate relationships with teammates through inclusion and celebration
● A healthy dose of optimism when faced with challenges
● Dedication to continuously improve and develop your strengths & talents
● Strong identification with Adventus values
● Ability to juggle and prioritize competing priorities

At Adventus.io, we hire people from a variety of backgrounds. Not just because it’s the right thing to do, but because diversity makes us greater. We want you to be you so welcome the unique contributions that you can bring regardless of your education, culture, ethnicity, race, sex, gender.