Social Media Specialist

Schell Games is a highly talented group of artists, programmers, producers, and game designers led by game industry veteran Jesse Schell.  We're the largest full-service education and entertainment game development company in the United States.  Since 2002, we've worked with world-class clients and partners to create interactive experiences that engage and inspire players of all ages across all platforms.  Presently, we are focused on virtual reality, augmented reality, location-based experiences, and social games.

Do you like to work on innovative projects in a motivating, friendly atmosphere? Would you agree that games can engage and inspire?

If you answered "YES!" to both questions, you might be a fit for our studio!  

SOCIAL MEDIA SPECIALIST POSITION

Schell Games is seeking a highly motivated and skilled Social Media Specialist to ideate, create, and manage community campaigns that will attract new players to our original games and keep existing ones engaged across multiple platforms.

This imaginative and creative individual possesses outstanding communication and organizational skills. They will be friendly, curious, inclusive, flexible, and enjoy working in a team environment. The candidate will have a passion for games and/or popular entertainment IP and understand the complexities and nuances of various social communities.

The candidate should be able to act as the community voice of our corporate brand and our games, to build lasting, vibrant online communities that are engaged and responsive. This position will report to the Associate Director of Marketing and will work in tandem with Marketing, Product, and Development team members.

AREAS OF RESPONSIBILITY:

• Conceive, develop, and implement campaigns that align with overall strategic marketing efforts that build and nurture online communities 
• Plan and implement promotions, events, competitions, and other programs to grow the communities and boost brand engagement and awareness
• Manage multiple corporate and game-related social media channels, including Discord, Reddit, X, Facebook, TikTok, Instagram, etc., each with its own unique voice and brand guidelines
• Ideate on image and video assets to support social campaigns
• Possess a working knowledge of image and video tools to help create assets to support social campaigns
• Serve as the voice of our online gaming communities, bringing community concerns, needs, and desires to the wider Schell Games Product and Marketing team for insight
• Moderate online/offline conversations with the community
• Coordinate with Marketing, Product, and Development Teams to ensure brand consistency
• Communicate important messages to the community through social media and long-form mediums (blog posts, forums, newsletters)
• Manage and lead small teams of volunteer community moderators across various time zones on Discord (multiple servers)
• Use platform-specific measurement tools to create reports measuring the success of campaigns, while continually finding ways to improve on those metrics through testing and new initiatives

REQUIREMENTS:

• Must be located in the Pittsburgh area for the role and expected to be in the office Tuesday - Thursday, with 3 extra WFH days per month
• At least three (3) years of experience working with an online community or managing social media platforms or communities for brands
• Strong interpersonal skills with the ability to interact inclusively as part of a team and to contribute to increasing productivity goals and efficiencies
• Attention to detail and ability to time manage independently across multiple campaigns
• Strong communication, copywriting, and organizational skills
• Some experience using Adobe Creative Suite and Canva to create images and video
• Excellent understanding of popular social networks and their current best practices, including Discord, Reddit, Facebook, X, Twitch, TikTok, and Instagram
• Experience using digital marketing scheduling tools like Hootsuite
• Strong work ethic, driven, and proactive with a can-do attitude 
• Passion for games of all kinds 

DESIRED SKILLS & EXPERIENCE: 

• Associate’s Degree, Bachelor's Degree, or equivalent education is strongly preferred
• Experience using project management tools such as Monday.com is helpful
• Game and/or Entertainment industry experience is welcome
• Familiarity with current game industry trends and communities is useful
• Familiarity with social media advertising and post boosting is helpful
• eSports and partnerships knowledge is a bonus.

DEI COMMITMENT:

Our studio is committed to providing an equitable and inclusive work environment that ensures that all applicants and team members are treated with dignity and respect.  We will not tolerate any type of discrimination or harassment directed at any applicant or employee because of their sex, gender, gender identity, race, color, religion, age, disability, ethnicity, national origin, ancestry, sexual orientation, veteran, family or parental status or any other protected group characteristic.  This equal opportunity and nondiscrimination policy applies to all aspects of employment including recruitment, hiring, promotions, discipline, terminations, wage and salary administration, benefits, and training.

Prohibiting discrimination and harassment is only one part of the equation. “Diversity makes us strong” is more than just something we say.  We value diversity in all forms because it is essential to our success, and we want every member of our team to feel their best creative self.  Our development environment and social culture are based on welcoming, respecting, and celebrating differences among our team members and our players.  We rely on each person to add their own unique skills and perspective to our culture.  Every member of our team is responsible for making the studio as inclusive and equitable as possible.

Candidate selected for this position will be subject to standard employment verification and criminal background check upon offer of contingent employment.

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