Marshall White, the benchmark in Melbourne's premium real estate market, has an exciting opportunity for a Social Media Specialist to shape our social media presence within a high performing Marketing team, based in Armadale.
Marshall White is celebrated for excellence across Residential Sales, Project Marketing, and Property Management, and for delivering exceptional client experiences.
With eight offices across some of Melbourne's most prestigious suburbs, including Stonnington, Boroondara, Port Phillip, Bayside and the Mornington Peninsula, Marshall White is one of the most trusted and respected brands in luxury real estate.
These achievements are grounded in our core values:
Integrity – We do what we say, and we do what's right.
Teamwork – We believe in winning together and thriving together.
Professionalism – We strive for excellence in every moment.
Why Join Marshall White
- Own the social media channel. Take genuine ownership of content, voice, and day to day execution for Melbourne's most respected luxury property agency.
- Real support, real team. You will report to our Head of Digital and work alongside our Digital Marketing Specialist, so you are never solving problems alone.
- Autonomy where it counts. Set the day to day direction on content and platform execution, backed by a manager who is genuinely across digital strategy.
- Professional development. Access to ongoing training and the chance to build real expertise in social and digital marketing for a premium brand.
About the Role
Reporting to the Head of Digital Marketing, the Social Media Specialist owns the day to day content, voice, and presence of Marshall White's social media channels. You will work closely with the Head of Digital and the Digital Marketing Specialist to plan and execute campaigns, and with the design team to bring content to life. This is a hands on role for someone who loves building and running great social content.
Key Responsibilities
Content & Channel Management
- Plan, create, and publish content across Instagram, Facebook, LinkedIn, and TikTok in line with brand guidelines
- Manage the day to day posting schedule, community engagement, and platform upkeep
- Partner with the design team to produce content tailored to each platform
Campaign Execution
- Execute paid and organic campaigns
- Coordinate content and timelines with internal teams and external partners as needed
Reporting & Insights
- Track and report on channel performance, translating results into simple, actionable recommendations
- Keep an eye on competitor activity, platform trends, and audience behaviour, and flag opportunities to the team
Skills & Experience
Must have
- Proven experience managing branded social media accounts, including content planning and publishing
- Strong copywriting skills and an eye for on brand, platform native content
- Working knowledge of Instagram, Facebook, LinkedIn, and TikTok, including what performs on each
- Comfortable working with scheduling and analytics tools and reporting on results
- Experience in real estate, property, or another luxury or premium brand category
- Experience with paid social advertising
- Practical use of AI tools for content creation or scheduling
Benefits
- Join a respected, forward thinking brand with genuine ownership of your channels
- Work within a supportive team, not in isolation, reporting to a Head of Digital and working alongside a Digital Marketing Specialist
- Competitive remuneration, social events, and a healthy, diverse, and inclusive workplace
- Direct access to ongoing learning and mentorship
How to Apply
If you love building great social content and want real ownership of a premium brand's channels, backed by a team that has your back, we would love to hear from you. Apply now to join Marshall White as our Social Media Specialist.
Applicants must reside in Melbourne and have full Australian working rights. Only shortlisted candidates will be contacted.
Recruitment agencies: this position is managed internally, agency submissions are not required.
Skills Required
- Substantial proven experience in branded social media management at a senior or strategic level
- Experience in strategy development, content planning, paid social advertising, and performance analysis
- Strong strategic and project management capability, able to own multiple projects and stakeholders
- Advanced copywriting and communication skills with high attention to detail
- Polished stakeholder management and ability to influence senior leaders, creatives, and agencies
- Deep, current knowledge of social media platforms (Facebook, Instagram, LinkedIn, TikTok, YouTube) and platform-specific strategies
- Proven expertise in social media scheduling, monitoring, and reporting/analytics tools
- Practical knowledge of AI tools for content creation, scheduling, and performance analysis
- Advanced creative flair, research acumen, and data-driven analytical capability
- Experience in luxury, real estate, or property marketing
- Comfortable working autonomously as the sole social media specialist and owning end-to-end strategy
- Must reside in Melbourne and have full Australian working rights
What We Do
Marshall White is a leading luxury real estate agency in Melbourne, specializing exclusively in premium residential real estate. Since 1964, the firm has been at the forefront of the city's prestige property market, representing significant homes across Metropolitan Melbourne, Bayside, and the Mornington Peninsula, and delivering considered advice and exceptional results for discerning clients.
