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Approval of remote and hybrid work is not guaranteed regardless of work location. For additional information on remote work at Penn State, see Notice to Out of State Applicants.
POSITION SPECIFICS
Penn State Smeal College of Business is seeking a Marketing and Communications Specialist to plan and implement the college's social media strategy and monitor activities to advance the brand, support enrollment growth, and strengthen stakeholder relationships. This position also works with the college's Business Career Center to promote their services and engage with hiring managers and recruiters.
The successful candidate will be responsible for the following:
Develops and maintains an integrated content calendar for all social media and other college channels in alignment with a college-wide digital communication strategy and plan.
Collaborates with other members of the Marketing and Strategic Communications team to develop social media campaigns to increase engagement and followers while supporting the college brand and program goals.
Produces and publishes social media content for all college channels in collaboration with the Marketing and Strategic Communications team and other college staff members.
Develops standard reports on social media activity and integrates performance data with college marketing and communication dashboards.
Regularly monitors, analyzes, and reports on Penn State Smeal's social media sentiment and online reputation and advises Marketing and Strategic Communications department leadership and staff regarding response opportunities and needs and other interventions as appropriate.
Stays abreast of emerging social media trends, best practices in social media management and engagement, and the latest technology solutions for optimizing effectiveness.
Partners with the Smeal Business Career Center to engage recruiters, hiring managers, and students through targeted marketing and communication support.
Position Location: This position is a hybrid eligible position - weekly on-site presence required in University Park, PA with attendance at college events as necessary.
MINIMUM EDUCATION, WORK EXPERIENCE & REQUIRED CERTIFICATIONS
Bachelor's Degree 1+ years of relevant experience; or an equivalent combination of education and experience accepted Required Certifications: None
BACKGROUND CHECKS/CLEARANCES
Employment with the University will require successful completion of background check(s) in accordance with University policies.Penn State does not sponsor or take over sponsorship of a staff employment Visa. Applicants must be authorized to work in the U.S.
SALARY & BENEFITS
The salary range for this position, including all possible grades, is $49,188.00 - $71,340.00.
Salary Structure - Information on Penn State's salary structure
Penn State provides a competitive benefits package for full-time employees designed to support both personal and professional well-being. In addition to comprehensive medical, dental, and vision coverage, employees enjoy robust retirement plans and substantial paid time off which includes holidays, vacation and sick time. One of the standout benefits is the generous 75% tuition discount, available to employees as well as eligible spouses and children. For more detailed information, please visit our Benefits Page.
CAMPUS SECURITY CRIME STATISTICS
Pursuant to the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act and the Pennsylvania Act of 1988, Penn State publishes a combined Annual Security and Annual Fire Safety Report (ASR). The ASR includes crime statistics and institutional policies concerning campus security, such as those concerning alcohol and drug use, crime prevention, the reporting of crimes, sexual assault, and other matters. The ASR is available for review here.
EEO IS THE LAW
Penn State is an equal opportunity employer and is committed to providing employment opportunities to all qualified applicants without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. If you are unable to use our online application process due to an impairment or disability, please contact 814-865-1473.
Penn State is committed to and accountable for advancing equity, respect, and belonging. We embrace individual uniqueness, as well as a culture of belonging that supports equity initiatives, leverages the educational and institutional benefits of inclusion in society, and provides opportunities for engagement intended to help all members of the community thrive. We value belonging as a core strength and an essential element of the university’s teaching, research, and service mission.
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Skills Required
- Bachelor's degree and at least 1 year of relevant experience, or an equivalent combination of education and experience
- Successful completion of required employment background checks
- Authorization to work in the United States without employer visa sponsorship
- Weekly on-site presence at University Park, Pennsylvania, with attendance at college events as necessary
Penn State University Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Penn State University and has not been reviewed or approved by Penn State University.
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Retirement Support — Employer contributions to SERS and the TIAA Alternate Plan are described as significant, with supplemental retirement options available. Feedback suggests these choices and contributions create strong long‑term value.
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Leave & Time Off Breadth — Full‑time employees accrue over 24 sick and vacation days annually, with additional university holidays and a winter break. Feedback suggests this depth of leave supports work–life balance.
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Inclusive Benefits Coverage — A 75% tuition discount extends to employees, spouses, and dependent children up to age 26 across resident instruction, World Campus, and Penn College courses. Feedback suggests this broad eligibility meaningfully enhances total rewards, especially for families.
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What We Do
There’s a reason Penn State consistently ranks among the top one percent of the world’s universities. Across 24 campuses, our nearly 88,000 students and 17,000 faculty and staff know the real measure of success goes beyond the classroom—it’s the positive impact made on communities across the world. From access to state-of-the-art resources to interdisciplinary pursuits in collaborative atmospheres, a Penn State degree is more than an education. The experiences and knowledge gained here will form the foundation for the lives our students build. Their contributions to the world begin with a Penn State degree. We Are Penn State.
