Social Media Specialist, Facebook

Key Responsibilities

• Write concise, engaging captions that drive clicks, shares, and conversation.
• Ensure all posts align with KCL’s brand voice and audience interests.
• Post high-volume deal content to Facebook every 15-30 minutes during assigned shifts, ensuring accuracy, timeliness, and engagement.
• Maintain a consistent and compelling Facebook presence, including posts, Reels, and Stories.
• Quickly react to trends and breaking deals, adjusting content to maximize impact.
• Monitor post performance and make real-time optimizations based on engagement and traffic data.
• Engage with KCL’s community by responding to comments and fostering conversation.

Who You Are

• A deal hunter at heart — someone who loves the thrill of finding the best discounts and sharing them with others.
• A social media enthusiast with experience managing Facebook and Instagram for brands or publishers.
• A fast and efficient writer who can turn deals into compelling, scroll-stopping posts.
• Detail-oriented and able to balance speed with accuracy in a high-volume posting environment.
• Comfortable working independently while collaborating with a fast-moving team.
• Familiar with Facebook algorithms, trends, and engagement best practices.

Qualifications

• 1+ years of experience in social media content creation, digital marketing, or community engagement.
• Strong writing skills with a knack for punchy, persuasive social copy.
• Experience using social media scheduling tools (e.g., Sprinklr, Hootsuite, Later).
• Knowledge of Facebook analytics and performance tracking.
• Passion for deal content, e-commerce, and smart shopping.

Application Assignment (Required for Consideration)

• If this sounds interesting to you, please complete the following homework assignment with your application. Please follow the instructions below carefully.


Your task is to create one Facebook post for each of the following URLs. Take a screenshot of a 'pretend' Facebook post, including the caption and how you would link the deal. This assignment will help us understand your ability to craft engaging, deal-driven social content that resonates with our audience.


• Amazon Deals Over 50% Off
• Robot Vacuum & Mop Combo – Just $64.99!
• CVS Weekly Ad
• Wayfair Up to 80% Off Spring Clearance


All applications without the above completed assignment will be rejected.

Physical Requirements

• Reaching: Extending hand(s) and arm(s) in any direction.
• Use of Fingers: Picking, pinching, typing or otherwise working, primarily with fingers rather than with the whole hand or arm as in handling.
• Feeling: Perceiving attributes of objects, such as size, shape, temperature or texture by touching with skin, particularly that of fingertips
• Talking: Expressing or exchanging ideas by means of the spoken word; those activities where detailed or important spoken instructions must be conveyed to other workers accurately, loudly, or quickly.
• Hearing: Perceiving the nature of sounds at normal speaking levels with or without correction, and having the ability to receive detailed information through oral communication, and making fine discriminations in sound.
• Repetitive motions: Making substantial movements (motions) of the wrists, hands, and/or fingers.
• The worker is required to have close visual acuity to perform an activity such as: preparing and analyzing data and figures; transcribing; viewing a computer terminal; extensive reading.
• The worker is required to have visual acuity to determine the accuracy, neatness, and thoroughness of the work assigned.