Social Media Specialist (Betway Scores)

Sorry, this job was removed at 06:26 a.m. (UTC) on Tuesday, Jul 28, 2026
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Saint Pancras, London, England, GBR
In-Office
Entry level
Gaming • Sports • Esports
The Role
Plan and execute organic (and support paid) social media for Betway Scores and BW Scores, lead Instagram strategy, create copy and templates, post content, and collaborate with global and local sponsorship, ambassador and in-country teams to drive audience growth for sports scoring apps.
Summary Generated by Built In

Kick-start your career in the online gaming world and experience the very latest in technology and innovation.

Who we are

We’re part of Super Group, the NYSE-listed digital gaming company behind some of the world’s leading Sports and iGaming brands.

At Betway, we’re driven by our shared vision to become the global leader in the online sports betting and casino industry. Our people are forward-thinking team-players who thrive on a collective diversity of skills and backgrounds. Founded in 2006, our teams in Guernsey, London, Malta, Germany, Portugal and Spain are constantly expanding and evolving.

Who we’re looking for

We’re on a thrilling journey of growth and innovation, and we need passionate, driven individuals to join us. At Betway, every day is action-packed, and we expect you to bring your A-game. In return, you’ll find a supportive environment where your skills can flourish and your career can soar.

Ready to become a game-changer? Supercharge your career with us and be part of something extraordinary.

Why we need you

We’re on a mission to create extraordinary experiences for our customers, and we believe that your unique skills, passion and superdrive will help us achieve our vision.

As the Social Media Specialist (Betway Scores and BW scores), you’ll be responsible for delivering organic and paid-for social media content for Betway Scores and BW Scores, covering strategy, planning and execution – this is very much a ‘roll your sleeves up’ hands-on role which will position Betway Scores and BW Scores as credible sports scoring apps, to help us widen our sportsbook top-of-funnel by bringing more sports fans into our branded ecosystem.

What you’ll be doing

As part of your role, your responsibilities will include:

  • Contributing to the social media strategy for Betway Scores and BW Scores across all relevant social media platforms, leading with Instagram

  • Establish centralised global Betway Scores and BW Scores social media handles for the major social media platforms, leading with Instagram

  • Leading the organic social media management for Betway Scores and BW Scores across all relevant social media platforms, leading with Instagram, including crafting copy, developing image templates and planning and posting all organic content

  • Supporting the paid social media efforts for Betway Scores and BW Scores across all relevant social media platforms in collaboration with paid social media specialists, leading with Instagram

  • Collaborating with the global sponsorship team to leverage sponsorship properties through all relevant Betway Scores and BW Scores social media platforms, leading with Instagram

  • Collaborating with the global sponsorship team to promote Betway Scores and BW Scores through global sponsorship partners’ and ambassadors’ social media platforms, leading with Instagram

  • Collaborating with in-country teams to leverage their relevant local sponsorship properties in a localised/geo-targeted way through all relevant Betway Scores and BW Scores social media platforms, leading with Instagram

  • Collaborating with the in-country teams to promote Betway Scores and BW Scores through their local sponsorship partners’, ambassadors and influencers’ social media platforms, leading with Instagram

This list covers your core responsibilities – with plenty of room to stretch, explore and take on new challenges as we grow.

Essential skills you’ll bring to the table

The necessary skills that we require for this role include:

  • Strong verbal and written communication skills, with the ability to convey complex ideas clearly and effectively

  • Experience working collaboratively in cross-functional teams, with a focus on achieving shared goals

  • Expertise in managing multiple projects simultaneously, with a track record of delivering on time and within scope

  • Exceptional attention to detail, ensuring high standards of quality in all outputs

  • Ability to adapt quickly to changing environments and priorities, maintaining effectiveness in dynamic situations

  • In-depth knowledge of the main social media platforms, most notably Instagram, X, Facebook and TikTok

  • Experience of managing a high volume of time-sensitive social media content

  • A passion for sport with an always-on work ethic

Desirable skills you’ve got up your sleeve

It would be great if you also have some of the following skills:

  • Previous experience in the sports marketing industry

  • Previous experience in a regulated industry, preferably gaming

  • Knowledge of the sports scoring competitor landscape

 Our values are non-negotiables

Our culture is underpinned by core values that are linked to key behavioural competencies. Along with the below behavioural competencies, these are essential for all employees in order for you to embed in and drive our culture forward.

These competencies are:

  • Adaptability

  • Ownership and accountability

  • Initiating action

  • Resilience

  • Team orientation

  • Integrity

  • Innovation

What you’ll get back

We offer a great variety of personal and professional benefits to help you thrive at Betway and Super Group. This includes:

  • We’re dedicated to your supergrowth. Our comprehensive learning and development programmes give you a range of resources and opportunities to expand your skills and advance your career.

  • Your hard work and achievements won’t go unnoticed. Our innovative Performance Tool ensures you receive regular, constructive feedback, helping you to continuously improve and reach your full potential.

  • Our Employee Assistance programme offers a variety of benefits which you and your family can benefit from.

  • Add a local benefit, e.g.:

    • Vitality Health Care

    • Unum Dental

    • Life Assurance & Income Protection

    • Tusker car scheme

    • Cycle to Work

    • Retail discounts

Be part of that Superclass feeling.

At Super Group, diversity is part of our DNA. With teams across 17 countries, 85 nationalities, and 30 languages, we take equal opportunities seriously, championing a supportive, inclusive and empowering environment wherever you are in the Group.

It’s all about putting your experience first and ensuring honesty and fairness in all we do.
Here, your growth is supported and your contributions valued.

Game on!

*Please note we will apply relevance to our Talent Management and Talent Development Programme as part of our recruitment process.

*Shortlisted candidates may need to complete an assessment.
 

This position requires trust and honesty it has access to customers financial details - therefore a credit and criminal record check will be conducted. The qualifications identified herein are an inherent job requirement; therefore, a qualification verification check will be done. By applying for this role, and supplying the necessary details, you hereby grant us permission to apply for these checks. This will be done in a confidential manner, and solely for the purposes of verification.

Should you not hear from us within 2 weeks, please deem your application as unsuccessful.

The perfect place to work, play and grow!

Skills Required

  • Strong verbal and written communication skills
  • Experience working collaboratively in cross-functional teams
  • Experience managing multiple projects and delivering on time
  • Exceptional attention to detail
  • Ability to adapt quickly to changing priorities
  • In-depth knowledge of Instagram, X, Facebook and TikTok
  • Experience managing high volume, time-sensitive social media content
  • Passion for sport and an always-on work ethic
  • Credit and criminal record check and qualification verification (required for role)
  • Previous experience in the sports marketing industry
  • Previous experience in a regulated industry, preferably gaming
  • Knowledge of the sports scoring competitor landscape

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The Company
HQ: Il-Gżira
790 Employees

What We Do

Founded in 2006, Betway Group is a proud member of Super Group, who are listed on the New York Stock Exchange (ticker: SGHC). We are a leading provider of innovative and exciting entertainment across sports betting, casino and esports betting. By developing and utilising the very latest technologies, we have remained at the forefront of the online gaming industry, providing innovative and interactive gaming experiences in a fair, safe and responsible environment.  Driven by our shared vision to become the global leader in the online sports betting and casino industry, our people are forward-thinking, team-players who thrive on a collective diversity of skills and backgrounds. We provide our teams with the tools to create market-leading, cutting-edge interactive gaming experiences, from pre-game and live sports betting, to esports and casino.  We bring our people closer to the action – putting them at the heart, making them feel part of it.  We live and breathe our values – these values define how we conduct ourselves in everything we do  shaping how we interact with each other, our customers and our business partners.  If you can imagine yourself in an environment which thrives off collaboration, and where everything is possible, then Betway could be the place for you. So, why not check out our vacancies. 

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