We’re looking for someone who lives and breathes social—someone who knows exactly what makes people stop scrolling, hit play, and come back for more.
As our Social Media Publishing & Content Strategy Manager for Criminally Obsessed, you’ll own how and when our content hits the internet. You’ll build smart, data-backed publishing strategies, make sure everything that goes live is sharp and on-brand, and help us grow a deeply engaged audience across platforms. If you’re equal parts strategist, editor, and internet detective—this role is for you.
What You’ll Do
Own the Publishing Strategy
- Build and evolve a dynamic publishing plan designed to maximize views, engagement, and audience growth.
- Use platform trends, audience behavior, competitor insights, and performance data to determine what goes out, when, and where.
- Work closely with creative teams to streamline workflows, cut inefficiencies, and move fast—especially when news breaks.
Be the Final Set of Eyes
- Act as the last line of defense before anything goes live.
- Review all content for accuracy, clarity, tone, and brand alignment—nothing gets published without your sign-off.
- Catch and correct errors in spelling, grammar, context, and formatting.
- Flag potential risks or sensitivities, using strong editorial judgment to ensure content meets internal standards and guidelines.
Optimize Everything
- Make sure every post is set up to win: tagging, metadata, keywords, categorization—you know the drill.
- Partner with creators to ensure content is built for discovery and performance from the start.
Collaborate Across the Network
- Spot opportunities to amplify content through internal partnerships.
- Build relationships across teams and use smart, persuasive communication to get more eyes on our content.
Track What Works (and What Doesn’t)
- Analyze performance across platforms to understand what’s hitting and what’s not—by format, topic, and execution.
- Turn data into clear, actionable insights that shape future content decisions.
- Regularly report on performance, trends, and the competitive landscape.
Stay Close to the Platforms
- Build relationships with platform reps to stay ahead of changes and quickly resolve issues.
- Keep a pulse on new features, algorithm shifts, and emerging best practices—and make sure the team knows what matters.
Bridge Organic + Paid
- Partner with the paid media team to identify content worth boosting and help shape promotion strategies.
- Support cross-channel amplification and develop smart approaches (including dark posting) to grow reach and audience.
What You Bring
- A deep understanding of social platforms (Instagram, TikTok, YouTube, etc.) and what performs on each
- Strong editorial instincts and a sharp eye for detail—you catch what others miss
- Experience using data to inform content and publishing decisions
- The ability to move fast, stay organized, and manage multiple priorities
- Clear, confident communication skills and a collaborative mindset
Bonus Points If You
- Have experience in media, news, or entertainment
- Are obsessed with trends, audience behavior, and the “why” behind performance
- Thrive in fast-moving, content-driven environments
Sinclair is proud to be an equal opportunity employer and a drug free workplace. Employment practices will not be influenced or affected by virtue of an applicant's or employee's race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, military or veteran status or any other characteristic protected by law.
About Sinclair:
Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates and/or provides services to 178 television stations in 81 markets affiliated with all major broadcast networks; owns Tennis Channel, the premium destination for tennis enthusiasts; multicast networks CHARGE, Comet, ROAR and The Nest. Sinclair’s AMP Media produces a growing portfolio of digital content and original podcasts. Additional information about Sinclair can be found at www.sbgi.net.
About the Team
The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open-door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let’s talk.
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What We Do
Sinclair Broadcast Group, Inc. is one of the largest and most diversified television broadcasting companies in the country. Sinclair owns and operates, programs or provides sales services to more television stations than anyone and has affiliations with all the major networks. In addition, Sinclair is the leading local news provider in the country, as well as a producer of sports content. Sinclair owns a multicast network, four radio stations and a cable network. Sinclair’s broadcast content is delivered via multiple-platforms, including over-the-air, multi-channel video program distributors, and digital platforms. Sinclair, either directly or through its venture subsidiaries, makes equity investments in strategic companies. Sinclair Broadcast Group, Inc. was founded in 1986, went public in 1995 and is traded on the NASDAQ Global Select Market under the ticker symbol SBGI. Throughout our history, Sinclair Broadcast Group has been at the forefront of industry-changing events and technological advances. Our vision and first-to-market mentality drives our ‘next generation’ thinking; stimulating conversations, innovating through our expertise, and advocating for the development of technology and evolving business models. As a leading over-the-air broadcast television company, our primary business is to engage consumers on multiple platforms with relevant and compelling news, entertainment and sports content, and to provide advertisers and business efficient means and value to connect with our mass audiences. We recognize the vital role broadcast television plays in branding and local content delivery, and therefore strive to constantly be at the forefront of leading edge technology and structures to advance the industry.
