Social Media & Marketing Manager

Company Description

ABOUT ACF

ACF’s mission is to support and advocate for individuals and groups creating music today by demonstrating the vitality and relevance of their art. We do this by empowering composers, modeling creative partnerships, and advocating for artists through storytelling and convenings. Working with an ecosystem of artists, programmers, presenters, teachers, funders, and audiences, we frame all of our work with a commitment to antiracism, believing that cultural and political context for our artmaking enables us to engage in important societal discourse.

Our commitment to being an antiracist organization guides us and our work. The ACF Board and staff engage in continued, intentional learning about practicing principles of antiracism, addressing ongoing harmful systems of capitalism and colonialism. We seek to attract candidates with similar priorities and values. (A revised statement of commitment is in progress under the guidance of consultant Justin Laing.)

Job Description

POSITION SUMMARY

We are looking for a passionate and creative Social Media & Marketing Manager to join our team! Reporting to the Director of Publications, this role is responsible for contributing to and executing the organization’s social media content strategy to promote ACF programs and anti-racist values, plus engage with artists and music lovers. The Manager is knowledgeable about marketing strategies and collaborates with the full ACF staff to promote programs on social media, websites, physical materials, and e-newsletters. They participate in regular social media meetings and work closely with the Executive Director to implement ACF’s new branding strategy outlined by our recent work with the communications firm Big Duck. In addition, the position plays a key role in generating earned revenue for the organization through ad sales, and is the primary recruiter and point of contact for advertising clients.

PRIMARY DUTIES AND RESPONSIBILITIES

Social Media

• Create engaging and compelling content for ACF, I CARE IF YOU LISTEN, and innova Recordings across all relevant platforms (e.g., Facebook, Instagram, X/Twitter) 

• Manage social media calendars, schedule posts, and monitor comments and engagement metrics

• Collaborate with the ACF staff to promote ACF's funding and mentorship programs, ICIYL articles, innova album releases, upcoming events, and special campaigns

• Write compelling copy for social media, websites, and newsletters that aligns with ACF’s mission and antiracist values

• Design visual assets for regular social media posts and specific campaigns (i.e. major announcements, fundraising campaigns, program recruitment, etc.)

• Analyze social media data to identify trends and optimize content strategy

• Stay up-to-date on the latest social media trends and best practices

• Participate in relevant industry events and conferences (as applicable)

Marketing/Advertising

• Manage and promote advertising opportunities on ICIYL and ACF (website ads, newsletter ads, sponsored emails)

• Actively solicit advertisements from new and existing clients, including pitching full-season and half-season ad packages to large clients

• Collaborate with clients to design advertising packages that suit their needs and budget

• Collect assets, place advertisements on websites and newsletters, invoice clients, and ensure payments are received in a timely fashion

• Oversee the ACF events calendar, including generating copy, creating visual assets, and uploading new events

• Collaborate with external PR/marketing consultants on special campaigns for innova recordings and ACF projects

Qualifications

• At least two years of experience in social media management, marketing, or a related field

• Proven track record of developing and executing successful social media and/or marketing campaigns

• Proficiency in social media management platforms (e.g., Buffer, Meta Business Suite, LinkTree)

• Strong understanding of social media analytics and reporting tools

• Excellent writing and communication skills

• Highly organized and strong attention to detail when creating public-facing materials

• Passion for the arts and a commitment to anti-racism 

• Ability to work independently and manage multiple projects simultaneously

• Experience with graphic design software a plus

Additional Information

LOCATION

As a national organization, we value the opportunity to be based in Minnesota while cultivating a staff and community that lives around the country. We value the artistic and other life activities of our staff and operate in three different time zones. We welcome flexible work hours. ACF will remain a permanently hybrid working environment.

COMPENSATION AND BENEFITS

This is a part-time, non-exempt position paying an hourly rate of $27 per hour for approximately 20 hours per week, plus a home office stipend of $30 per month. This position is eligible for a total of ten (10) paid vacation days: five (5) during ACF’s one-week summer office closure, and five (5) during ACF’s winter holiday office closure. This position is not eligible for health insurance or other employee benefits.

ADA SPECIFICATIONS

This position is primarily remote, with occasional in-person requirements. This role entails utilizing standard office equipment. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is occasionally required to stand; walk; sit; use hands to finger, handle, or feel objects, tools or controls; reach with hands and arms; climb stairs; talk or hear. If unable to perform these duties, accommodations may be possible.

HOW TO APPLY

Submit a resume and cover letter describing why you are interested in this role at ACF at SmartRecruiters.com. In your cover letter, please explain why this position interests you and how your skills and experience are a good fit for this role. We recommend combining your cover letter with your resume and uploading as one PDF.  

Please only contact ACF if you have difficulty with submitting your information.

Position is open until filled. Applications received before August 12, 2024 will be reviewed first. Three references will be requested from those invited to interview.