Social Media Marketing Manager

Posted Yesterday
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Mumbai, Maharashtra, IND
In-Office
Mid level
AdTech • Artificial Intelligence • Marketing Tech • Mobile
The Role
Leads social media strategy, content planning, platform management, community engagement, analytics, PR campaigns, and brand communications across digital channels. Develops content calendars, tracks performance, optimizes campaigns, coordinates with influencers and cross-functional teams, and manages a social media and content team. Ensures consistent brand presence across Instagram, Facebook, LinkedIn, YouTube, X, and short-form video platforms.
Summary Generated by Built In

Job Title: Social Media Manager

Location: Borivali East, Mumbai

Experience: 3–5 years

Role Type: Full-time

Team Handling: Yes



About the Role

We are hiring a Social Media Manager to lead content, PR marketing activities, strategy, and overall brand presence across digital platforms for our company. This role requires strong creativity, execution capability, and team leadership.




Key Responsibilities

Strategy & Planning

• Develop and execute a comprehensive growth strategy across all relevant social media platforms.

• Create monthly content calendars, campaign plans, and platform-specific communication guidelines.

• Identify trends, opportunities, and new formats to maximize reach and engagement.

Content Management

• Lead content planning, briefing, and coordination with writers, designers, and video editors.

• Oversee daily posting, community engagement, and audience interaction.

• Ensure brand consistency across posts, stories, reels, and long-form content.


Platform Management

Manage and optimize presence across:

• Instagram

• Facebook

• LinkedIn

• YouTube

• X (Twitter)

• Reels/Shorts platforms

• Other emerging platforms as required


Performance & Analytics

• Track performance metrics such as reach, engagement, follower growth, and conversions.

• Analyze data weekly and monthly to optimize content, posting patterns, and strategy.

• Prepare performance reports and insights for leadership.


PR & Marketing Support

• Support PR-driven campaigns, announcements, and communication initiatives.

• Coordinate with partners, influencers, and PR teams when required.


Team Leadership

• Manage, mentor, and guide the social media and content team.

• Coordinate workloads, review deliverables, and ensure timely output.

• Collaborate with branding, marketing, and operations teams.



Requirements

Requirements

• 3–5 years of social media management experience.

• Strong understanding of trends, content formats, digital storytelling, and analytics.

• Experience in content strategy, calendar planning, and team coordination.

• Ability to manage multiple platforms and deliver consistent brand experiences.

• Excellent communication, creativity, and leadership skills.

• Familiarity with tools like Meta Insights, YouTube Studio, LinkedIn Analytics, Hootsuite, Buffer, etc.

• Prior experience handling a team is preferred.



Benefits

What We Offer

• Opportunity to work on cutting-edge MarTech & AdTech platforms.

• Collaborative, fast-paced, and innovation-driven work culture.

• Engagement with senior leadership and cross-functional teams.



Skills Required

  • 3-5 years of social media management experience
  • Strong understanding of trends, content formats, digital storytelling, and analytics
  • Experience in content strategy, calendar planning, and team coordination
  • Ability to manage multiple platforms and deliver consistent brand experiences
  • Excellent communication, creativity, and leadership skills
  • Familiarity with Meta Insights, YouTube Studio, LinkedIn Analytics, Hootsuite, Buffer, or similar tools
  • Prior experience handling a team
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The Company
211 Employees
Year Founded: 2017

What We Do

Mobavenue develops AI-powered growth marketing technologies and MadTech solutions for brands, agencies, and publishers. Its platform supports customer acquisition, engagement, monetization, and retention across connected devices. Founded with a mobile-first advertising focus, the company provides in-house product suites designed to improve brand performance and measurable digital growth, serving clients across multiple industries and global markets.

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