As a Social Media Analyst within our Marketing team, you will play a critical role in analyzing, optimizing, and reporting on both organic and paid social media efforts. Your primary focus will be on driving awareness, engagement, and qualified lead generation for our SaaS and IT solutions, targeting B2B decision-makers across North America.
This role demands a data-driven marketer with strong expertise in both paid and organic strategies, particularly across platforms such as LinkedIn, X (Twitter), Meta, and YouTube. You will collaborate closely with demand generation, product marketing, and content teams to improve campaign performance and align social media efforts with business objectives.
Responsibilities:Strategy & Analysis:- Develop performance dashboards and reports to track social KPIs including engagement, reach, CPL, and ROAS.
- Deliver insights and data-driven recommendations to improve social performance and optimize budget allocation.
- Stay current on industry trends, competitor activity, and platform algorithm changes within the SaaS and IT space.
- Monitor and analyze the effectiveness of organic content across all active platforms.
- Collaborate with internal stakeholders to publish thought leadership, product news, and brand content aligned to the B2B buyer journey.
- Optimize publishing schedules, formats, and messaging based on data insights and content performance.
- Plan, execute, and manage paid social campaigns across LinkedIn, Meta, and other relevant platforms to support lead generation goals.
- Set up targeting, tracking (UTMs, pixels), and conversions for accurate performance attribution and full-funnel reporting.
- Continuously test creatives, messaging, and audience segments to drive performance in high-value B2B accounts.
- Work closely with the demand generation, product marketing, and sales teams to align social media campaigns with strategic business objectives.
- Present social media reports and insights to stakeholders, making proactive recommendations for improvement.
- 3–5 years of hands-on experience in social media analytics and campaign execution.
- Proven experience running and optimizing B2B social media campaigns for SaaS or IT products, with a strong understanding of the North American market.
- Proficient with LinkedIn Campaign Manager, Meta Ads Manager, Google Analytics, and tools like Sprout Social, Hootsuite, or HubSpot.
- Deep understanding of B2B social media metrics, full-funnel tracking, and performance attribution.
- Familiarity with marketing automation and CRM tools such as Salesforce, HubSpot, or Marketo.
- Comfortable with creating reports and visualizations using Excel, Google Sheets, Tableau, or Looker Studio.
- Strong analytical and critical thinking skills, with a detail-oriented approach.
- Excellent communication and presentation skills.
- Ability to manage multiple priorities in a fast-paced, cross-functional team environment.
- Self-motivated with a collaborative and proactive work style.
- Bachelor’s degree in Marketing, Communications, Business, or related field preferred.
- Experience with SaaS buyer personas, B2B funnels, and account-based marketing (ABM) strategies is a plus.
Top Skills
What We Do
We understand that the world is already overpopulated with IT consultancies, each offering the same types of services. This is why Uvation takes the role of ‘consultant’ one step further. We don’t just want to provide clients with advice about software and hardware, but rather serve as your comprehensive and strategic IT and security partner.
Modern companies are requiring distinctive IT and security solutions within their niches. We know that meeting these unique needs, through trusted consultation and fully integrated solutions specifically tailored to your budget, is critical for businesses to scale effectively and navigate safely within an ever-transformative digital landscape.
With a physical presence across North America, the EU and the Asia Pacific, we aim to be an end-to-end company that provides transformative services to address the most pressing technology challenges through each department of our business, which we call our focus areas. To meet today’s wide scope of IT and security needs, we’ve created devoted teams and resources to focus on specific sectors like aerospace and defense, the public sector, healthcare and the nonprofit field.
Get Rewarded With Us
By partnering with Uvation, you now get more out of every purchase with Uvation Rewards. Yes, our primary focus is on the success of our clients and their communities by delivering tangible results, not vague promises. In equal measure, we want our clients to get rewarded for investing in the future of their companies and the communities in which they thrive. Every time you invest in your company with Uvation, you now earn back cloud credits, gift cards and loyalty points that can even be converted into cash donations to support the missions of some of the world’s best charities.
Contact us today for a free 30-minute consultation to see how we can provide your company with the full-stack services, innovative products, and pioneering technologies you deserve
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