About Fasset
Fasset is an American-founded banking and investment platform focused on enhancing financial inclusion in emerging markets, enabling individuals and businesses to securely invest from anywhere in the world. Founded by Mohammad Raafi Hossain and Daniel Ahmed, Fasset has raised more than $80 million in funding and holds regulatory approvals in several countries, including the UAE, Indonesia, Malaysia, the EU, Türkiye, Pakistan, and others.
About the Role
We're looking for a Social Media Manager to own content strategy and execution across channels, with a focus on Instagram, TikTok, Facebook, and YouTube Shorts. We're at an inflection point - moving from ad-hoc content to becoming a true content machine, with short-form video at the center. This is a hybrid strategist/creator role: you'll set the content direction and calendar, but you'll also be hands-on - filming, scripting, and hopping on camera yourself when needed. You'll work with a videographer and editor to scale production, but the creative instinct and platform fluency need to come from you. We need someone who is genuinely, chronically online - who lives inside these platforms, spots trends before they peak, and knows intuitively what will and won't work.
What You'll Do
- Own social content strategy across Instagram, TikTok, Facebook, and YouTube Shorts - with a strong focus on short-form video
- Build and manage a consistent content calendar, balancing trend-driven, always-on content with campaign-specific pushes
- Personally create content - scripting, filming, and appearing on camera where it fits - not just directing others
- Brief, direct, and manage a videographer and editor to scale production output
- Stay constantly plugged into platform trends, formats, sounds, and culture, and translate them into timely, on-brand content
- Track content performance (views, engagement, follower growth, watch time) and iterate based on what's working
- Partner with Performance Marketing and Design to align organic content with paid and brand campaigns
- Manage community engagement and monitor brand sentiment across platforms
- Experiment with new formats and platforms as they emerge
What We're Looking For
- 4-6+ years of experience in social media management, content creation, or a related field, with a track record of growing short-form video channels
- A genuine, demonstrable presence in social media culture - you follow trends closely and have strong instincts for what performs
- Hands-on content creation skills: comfortable scripting, filming, and being on camera (portfolio/reel required)
- Experience managing freelancers or external production resources
- Strong understanding of platform-specific best practices (Instagram Reels, TikTok, YouTube Shorts, Facebook)
- Data-informed approach - comfortable using platform analytics to guide content decisions
- Excellent communication and project management skills; able to balance strategic thinking with day-to-day execution
- A strong sense of brand voice and ability to adapt tone across platforms
- Video editing skills (CapCut, Premiere, or similar)
- Existing personal following or creator experience
Nice to Have
- Experience in fintech, retail, or consumer apps
You'll Thrive Here If You Lead with HEART
- Humble Curiosity - you're always testing new formats, studying what's working elsewhere, and staying a student of the platforms rather than assuming you already know it all
- Enthusiasm - you bring energy to the work itself, on camera, and in how you rally freelancers and stakeholders around the content vision
- Act Like Owners - you don't wait for direction to spot a trend or fix a gap in the content calendar; you take responsibility for the channels' growth like they're your own
- Raise the Bar - you sweat the details others scroll past - a caption, a cut, a thumbnail - because you know that's what separates good content from content that performs
- Tenacity - you keep experimenting and iterating when a format flops instead of giving up on it, because you know consistency and persistence are what build an audience
Skills Required
- Bachelor's degree in literature, journalism, marketing, communications, or similar
- 4-6 years of experience in content creation, marketing, communications, or similar
- A portfolio of published work
- Strong copywriting and storytelling skills
- Excellent written and spoken Indonesian and English
- Experience with creative management platforms, Microsoft Office, and Google Suite/Workspace
- Up-to-date knowledge of Instagram, Facebook, Twitter, and TikTok best practices
- Familiarity with Google Sheets, Google Analytics, and social platform analytics
- Strong project management and organizational skills; ability to multi-task and meet tight deadlines
- Ability to work with cross-functional teams in a fast-paced environment
- Exceptional attention to detail and desire to innovate
- Self-starter, customer-obsessed, detail-oriented, and enthusiastic team player
- Experience working in major ecommerce or tech start-up companies
- Experience creating promotional video content and KOL campaigns
What We Do
Redefine the way money works for you, with Fasset. Fasset lets you seamlessly and securely manage all of your digital and real-world financial assets - from wherever you are, in your currency of choice. We believe in democratizing access to global assets, and that everyone, everywhere should be able to use their hard-earned money to buy high-quality, globally-traded assets to build and preserve their wealth. Through Fasset, you can: ⚫ Invest in both digital as well as real-world assets like stocks, bonds, commodities and precious metals. ⚫ Tap into our trading platform and take advantage of a wide range of tokenized assets, including real-time market data. ⚫ Connect to a digital wallet that makes shopping and transferring funds user-friendly, with integrated payment solutions for easy conversion. ⚫ Transfer or receive funds securely and conveniently from wherever you are worldwide with the Fasset Connect Network. The security of our customers’ funds, data and earnings are our top priority. We are regulated by the Virtual Assets Regulatory Authority (VARA). No aspect of this platform is intended to provide, or should be interpreted as providing, any investment, tax, legal, financial, or other advice of any kind. The materials presented on this platform should not be considered a substitute for professional advice. If you decide to engage in transactions based on any material found on this platform, the decisions, transactions, and any consequences that arise are solely your responsibility. While other users may share investment advice or opinions, please be aware that such advice or opinions are merely conversational exchanges between individuals who may be anonymous or unidentifiable. Fasset explicitly does not provide investment advice directly, indirectly, implicitly, or in any manner whatsoever. It is recommended that you use any information obtained from this platform as a starting point for your own independent research.
