Social Media Manager

Summary:

As Social Media Manager, you'll own JAANUU's organic social presence and play a key role in shaping how our brand shows up every day. This is a unique opportunity to tell meaningful stories, connect with an engaged community of healthcare professionals, and bring our brand to life across multiple platforms.

Working closely with creative, marketing, product, and executive leadership teams, you'll develop content that inspires, educates, and drives engagement. From highlighting real healthcare professionals and product innovation to capturing cultural moments, you'll have a direct impact on how we strengthen our community and grow brand affinity.

We're looking for someone who is equal parts strategist, storyteller, and creator—someone with strong instincts for social trends, content formats, and audience engagement. The ideal candidate knows how to foster authentic connections, create content that resonates, and turn insights into high-performing social content that drives meaningful brand growth.

This role is hybrid, with the expectation to work in-office 3 days per week at our El Segundo, California headquarters with additional in person time at company events.

Responsibilities:

Organic Social Strategy

• Grow and own the strategy and content calendar, as well as day-to-day execution of JAANUU's social channels — Instagram, TikTok, LinkedIn, X (Twitter), Facebook, Pinterest, Threads, and any emerging platforms relevant to our audience

• Stay ahead of platform trends, algorithm changes, and emerging content formats — bringing fresh ideas to the team regularly

• Maintain a consistent posting cadence that keeps the brand visible, relevant, and engaged across platforms

Content Creation

• Collaborate with the Influencer & Ambassador team to secure collab posts, and provide social expertise on briefs/partnerships

• Lead content planning, production, and scheduling across all active social channels

• Partner with the Creative Team to concept and produce high-quality, engaging content across video, photo, and written formats

• Collaborate with the Creative Team to brief, request, and publish creative assets

• Shoot and edit lightweight social content independently — behind-the-scenes, product stories, UGC reposts, and real-time moments that don't require a full production team

Community Engagement

• Oversee community management, guiding the Social Media Coordinator in moderating conversations that uphold brand voice, strengthen brand affinity, and foster meaningful connections

• Nurture and grow both current and new relationships with followers, brand advocates, and members of the healthcare community — making people feel seen and valued in an authentic brand voice

• Identify and engage with user-generated content, coordinating repost permissions and celebrating the community publicly

• Flag customer service issues, product feedback, and sentiment trends to the CX team

• Actively engage in relevant online communities, hashtags, and conversations where the brand has a natural and authentic place

Reporting & Insights

• Track, analyze, and report on key social metrics to leadership — follower growth, engagement rate, reach, impressions, and content performance — on a regular cadence

• Use performance data to inform content strategy, doubling down on what works and evolving what doesn't

• Share community sentiment and audience insights with the broader marketing and product teams

• Run structured A/B tests on content formats, posting cadence, and messaging angles

Success Metrics:

• Follower growth, engagement rate, response time across all managed channels

• Content and brand sentiment consistency

• Data Analytics and Reporting with actionable insights

Requirements/Skills:

• 6+ years of experience managing social media for a consumer brand in apparel or lifestyle, either in-house or within an agency environment

• A portfolio or active social presence that demonstrates strong content instincts, creative judgment, and brand voice

• Exceptional aesthetic sensibility and editorial judgment

• Deep familiarity with Instagram, Threads, X (Twitter), TikTok, LinkedIn, Facebook, and Pinterest — you use them daily

• Strong content creation skills: you can brief creative teams, write copy, and ideate concepts that convert to sales

• Experience implementing social media scheduling and analytics tools (Later, Sprout Social, or similar)

• Genuine empathy and enthusiasm for community building — you're energized by connecting with people, not just broadcasting to them

• Strong understanding of social KPIs, platform analytics, and performance optimization, with excellent organizational skills and the ability to manage multi-platform content calendars

• Experience with influencer coordination or ambassador programs

• Experience leading social content for a fashion brand is a plus

Physical/Environmental Demands:

• Prolonged periods of sitting at a desk and working on a computer and mobile devices

• Visual acuity required to assess content quality, color accuracy, and brand consistency across social platforms

• Occasional attendance at photo and video shoots, brand events, or community activations — may involve standing for extended periods

• Ability to work flexible hours when needed to respond to real-time community moments or trending content opportunities

• Minimal travel expected, though some may be required for brand events, shoots, or trade shows

*Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this role.

The compensation range for this role for Los Angeles, CA applicants is $115,000 - $130,000 annually.