The Role
Lead social strategy and content execution for MENA clients: produce bilingual English/Arabic social copy, create and publish platform-optimized posts, manage community growth, run influencer campaigns, provide client-facing recommendations, mentor social team members, and report performance using social listening and analytics.
Summary Generated by Built In
Job Description:
Client Servicing & Account Handling
- Strategic Support: Partner with the Account Director to ensure social media efforts align with the broader brand strategy and client business goals.
- Client Leadership: Attend client meetings as the lead voice for Social Media, providing expert recommendations and managing expectations.
- Proposal Development: Support account growth by contributing to proposals, upsells, and strategic social recommendations.
- Team Mentorship: Manage Social Media Executives, monitoring their workload, quality of output, and professional development.
Strategy & Content Execution
- Social Roadmap: Develop and implement comprehensive social media strategies, including content pillars, community management protocols, and platform playbooks.
- End-to-End Content Creation: Directly draft, edit, and publish high-quality daily social media posts across all relevant platforms.
- Bilingual Copywriting: Write punchy, persuasive copy in both English and Arabic, ensuring the tone of voice is perfectly tailored to the target audience with the correct Gulf cultural nuances and local terminology.
- Visual Storytelling: Use mobile editing tools and design apps (e.g. CapCut, Canva, or in-app editors) to create social-first content for real-time engagement and trending moments.
- Platform Optimisation: Manually handle scheduling and technical uploading of content, ensuring every post is optimised with the right tags, locations, and trending audio for maximum reach across the MENA region.
- Quality Control: Take personal ownership of the final output, proofreading all copy to ensure zero errors before publishing.
- Creative Collaboration: Work closely with design and video teams to ensure visual assets are optimised for social-first consumption.
- Community Growth: Proactively suggest new features, promotions, and competitions to build brand awareness and foster community loyalty.
Monitoring, Reporting & Innovation
- Insights & Analytics: Use social listening tools to research benchmark trends and audience preferences; pull actionable insights for portfolio clients.
- Performance Reporting: Set specific objectives (KPIs) and report on ROI, translating engagement metrics into tangible business impact for clients.
- Influencer Management: Lead or support influencer marketing campaigns, from identification and vetting through to execution and reporting.
- On-the-Ground Coverage: Attend events and lead live social coverage (Stories, TikTok, etc.), ensuring the brand captures real-time cultural moments relevant to Gulf audiences.
- Trend Evangelist: Educate clients and internal teams on best practices, emerging technologies, and the latest platform algorithm shifts.
Requirements & Skills
- Experience: 4 to 5 years of experience in Social Media Management, ideally within a creative or digital agency environment.
- Languages: Native-level Arabic (with a strong understanding of Gulf dialects and regional cultural nuances) and professional English are a must.
- MENA Market Expertise: Strong knowledge of the MENA social media landscape, including platform-specific trends across Snapchat, X, TikTok, Instagram, LinkedIn, YouTube, and other relevant channels.
- Relationship Builder & Client Partner: Acts as a trusted advisor to clients, with the interpersonal skills of an Account Manager to maintain enduring professional relationships.
- Leadership & Coordination: Demonstrates outstanding organizational ability, managing Social Media Executives and coordinating seamlessly with creative and production teams.
- Data-Driven Presenter: Proficient in PowerPoint and Excel; comfortable presenting social strategies and monthly performance reports to senior stakeholders.
- Adaptable & Commercial: Thrives in a fast-paced, multi-client setting, integrating technical platform knowledge with a commercial mindset to meet business KPIs.
- Strategic Problem-Solver: Able to navigate complex client requests and platform shifts efficiently to ensure project success.
- Collaborative Bridge Builder: Acts as a link between the client's brand requirements and the internal creative team to ensure social content is both on-strategy and high-performing.
Location:
RiyadhBrand:
Digital RepublicTime Type:
Full timeContract Type:
PermanentSkills Required
- 4 to 5 years of Social Media Management experience
- Native-level Arabic with strong understanding of Gulf dialects and regional cultural nuances
- Professional-level English
- Experience within a creative or digital agency environment
- Platform expertise across Snapchat, X, TikTok, Instagram, LinkedIn, YouTube
- Proficiency in PowerPoint and Excel for reporting and presentations
- Experience using CapCut, Canva or similar mobile editing/in-app editors
- Experience with social listening tools and analytics to derive insights
- Proven ability to draft, edit, schedule, and publish daily social media content
- Experience managing/mentoring Social Media Executives and coordinating with creative teams
- Client-facing account management skills, including proposal and upsell support
- Experience planning and executing influencer marketing campaigns
- Ability to attend events and lead live social coverage
- Strong proofreading and quality-control skills to ensure error-free copy
- Commercial mindset and ability to set KPIs and report on ROI
- Bilingual copywriting skills in English and Arabic (persuasive, culturally nuanced)
dentsu Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about dentsu and has not been reviewed or approved by dentsu.
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Parental & Family Support — Paid parental leave at full pay and caregiver supports (including backup care) are emphasized as standout elements. Feedback suggests family-oriented benefits are a strong part of the package.
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Leave & Time Off Breadth — Flexible or unlimited PTO, extensive paid holidays, and a year-end office closure are established components. Feedback suggests time-off policies are generous and add meaningful flexibility.
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Retirement Support — A large, established 401(k) plan with employer matching is clearly documented. Feedback suggests retirement benefits feel competitive and straightforward.
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The Company
What We Do
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