Social Media Manager

Must be located in New York. Please apply by emailing [email protected] with the subject line “Social Media Manager Application” and include the following:

• Share 1–3 bullets on why you think you’re a standout applicant for this role.
• Share 1–2 bullets summarizing a social initiative you’re most proud of — bonus points if it resulted in major audience growth, viral content, or measurable engagement (we love metrics!).
• Please include the social media content you created for this initiative (bonus if you’re in the content).
• Share your Pickle username and your favorite creator or brand you think Pickle should collaborate with next.
• Attach your resume
• Attach any applicable portfolio or linked examples of social media content you’ve produced

Pickle is a rental marketplace that aims to monetize the billions of underutilized assets sitting in consumers closets and brands inventory. Users can easily tap into shared closets within their community through flexible and/or on-demand delivery options. Our goal is to provide affordable and convenient access to quality items exactly when our users need them. We are starting with P2P clothing/accessories and expanding to other categories.

We’re looking for a Social Media Manager to own Pickle’s presence across TikTok, Instagram, and potentially other social platforms in the near future— from content creation and strategy to community engagement and content creator management. This person will define how Pickle shows up culturally online, create content, scale our social channels, and turn them into engines for growth, community, and creativity.

This is a highly creative and content creation-heavy role. This role will be responsible for creating content - both static and video, as we do not work with an agency. This role is ideal for someone who lives and breathes social, knows how to build community, and isn’t afraid to jump in front of the camera or film on the go.

Salary range: $90K–$120K USD + benefits + equity.

Requirements

You’ll be a fit for this role if…

You’ve got the experience and creative instincts:

• 4–7 years of experience in social media, content creation, community, or brand marketing roles.
• Proven ability to grow and manage social channels end-to-end — from strategy to execution.
• Experience building and nurturing online communities through conversation, comments, and DMs.
• You’re comfortable in front of and behind the camera — you understand trends, lighting, framing, and storytelling.
• You have a sharp eye for aesthetics and understand how to build a consistent brand identity through visuals and tone.
• Proficient in video editing tools (e.g., CapCut, Premiere, or in-app editing), as well as design tools like Canva or Adobe Suite.

You’re creative, community-driven and culturally tuned-in:

• You’re constantly plugged into fashion, pop culture, and internet trends — you know what’s going viral before it hits the mainstream. You can spot emerging creators, sounds, and aesthetics that align with Pickle’s brand world.
• You know how to translate cultural moments into platform-native content that feels authentic and engaging.
• You’re both creative and analytical: you make decisions based on engagement, growth, and retention metrics.
• You genuinely love engaging with people online — responding to comments, creating inside jokes, and building a culture through conversation.
• You’re a connector — you know how to collaborate with creators, stylists, and influencers to produce great content that aligns with Pickle’s tone and mission.

You’re organized and strategic:

• You can plan and execute a robust content calendar that balances culture, brand storytelling, community initiatives, and conversion goals.
• You can collaborate cross-functionally with the growth team to support campaigns, events, and community initiatives.
• You thrive in fast-paced environments and adapt quickly to social trends.
• You’re scrappy — if a creator drops out or a shoot falls through, you’ll pivot and still make it work.

Bonus Points

• Early-stage startup experience — you know how to move fast and wear multiple hats.
• Background in influencer marketing, digital strategy, or creative production.
• Experience working with paid media teams on creative optimization.
• Strong understanding of Gen Z culture, fashion, and TikTok trends.
• Personal social presence or portfolio showcasing video content, brand storytelling, or UGC-style work.

Responsibilities

• Bring Pickle’s brand voice & visual storytelling to life: Works closely with the Marketing Lead to turn Pickle’s tone, positioning, and creative vision into scroll-stopping, platform-native content. You’ll be the one creating content. You’ll make the brand feel consistent — whether that’s through a witty TikTok caption, an engaging event recap, or a UGC-style ad.
• Channel Growth: Own and grow Pickle’s TikTok and Instagram channels — driving audience growth, engagement, and cultural relevance. Future potential to add other social platforms to this mix.
• Community Management: Actively manage comments, DMs, and community interactions daily, creating and maintaining a strong and loyal Pickle following.
• Creator Collaboration: Develop creator briefs and oversee content production to align with Pickle’s brand tone and campaign goals.
• Ads Content Strategy & Creation : Create high-performing ad content — comfortable appearing and speaking in videos and producing native, platform-specific ad creatives.
• Content Strategy, Planning & Execution: Own the social content calendar — balancing brand storytelling, trend-driven content, and community initiatives. Capture, edit, and post content daily (self-filmed, event coverage, creator collaborations).
• Cross-Functional Collaboration: Work closely with the growth team to amplify community events, campaigns, and press moments across social.
• Idea Generation & Cultural Insights: Constantly source fresh ideas, social trends, and cultural insights to keep Pickle at the forefront of fashion and digital culture. Identify content moments that bridge what’s trending with Pickle’s mission and audience.
• Reporting & Data Insights: Define KPIs, monitor social analytics, identify learnings, and optimize for performance.

• Grow within a rapidly scaling, early stage startup
• Work directly with the executive team, including exposure to the founders
• Pickle credits for our employees, we love when the team uses Pickle!
• Competitive compensation and equity
• Healthcare (Medical, Dental, Vision)
• Take what you need paid time off
• Professional coaching, training, and development