Social Media Manager

Location: Austin preferred (Hybrid)

At SweatPals, our mission is to help people build real connection through movement — and empower the next generation of fitness entrepreneurs. Backed by a16z speedrun, Kevin Hart, and other world-class investors, we connect hundreds of thousands of “Pals,” hosts, and gyms through events, memberships, and social features.

We believe working out should be joyful, social, and inclusive — not just a solo grind. From run clubs, beach pilates to pickleball leagues and cold plunges socials, SweatPals turns everyday workouts into meaningful social experiences.

SweatPals also gives local leaders the tools to grow their fitness communities from side hustles to full-time, even million dollar businesses. Hosts use our platform to run their business, from ticketing, memberships, to marketing tools.

As we scale, social media and marketing play critical roles in turning this mission into movement. From building a brand people talk about to growing our presence city by city, you’ll help bring our story to life - and make it feel personal, local, and exciting to join.

We are looking for a full-stack, social forward marketer with a strong sense of brand. You’ll lead strategy and execution across 10+ local and national social accounts, turn product and event moments into buzzworthy campaigns, and collaborate with creators, content leads, and designers to keep our voice consistent and our messaging unforgettable.

• Own and execute social strategy — across Instagram, TikTok, and 10+ local and national accounts

• Build a strong, consistent brand voice across cities, content types, and creators

• Spot trends early and adapt them in a way that fits our tone, audience, and values

• Deep understanding of the Gen Z audience — what resonates, what drives action, and how to stay relevant without chasing trends

• Create content (Reels, memes, carousels, captions) that feels native to each platform

• Lead creator and influencer collaborations — from scouting and briefs to repurposing and publishing

• Support product and brand launches — turning them into social-first, high-emotion moments

• Collaborate closely with our in-house and freelance content, design, and brand partners

• Track performance, test ideas, and optimize based on what drives action and engagement

• Create scalable systems — content calendars, local launch playbooks, city toolkits, and more

• Write branded emails for major moments — helping users discover events and hosts grow their business

• Use AI tools to streamline workflows and boost creativity

• 3+ years of experience in social media marketing, with a track record of driving engagement and measurable growth

• Strong portfolio of content or campaigns that show taste, storytelling, and results

• Experience working with creators and influencers

• Bonus: experience at a consumer startup, creator platform, or fitness/wellness brand

• Sharp visual instincts — even if you’re not the one designing, you know what looks right

• Strong short-form copywriting (IG captions, TikTok hooks, meme headlines, etc.)

• Highly organized and proactive — you can manage multiple projects and keep things moving

• Clear communicator and confident collaborator across functions and disciplines

• Comfortable leveraging AI tools for content ideas, captions, planning, or workflows

• Familiar with tools like Notion, Airtable, Later, Figma, Canva, Sprout, or TikTok editing apps

• Creative thinker with a strong sense of brand — you understand how to build emotional connection through content, visuals, and voice

• Have a strong sense of taste, tone, and storytelling — and know how to help others stay on-brand

• Take strong ownership — you're reliable, self-directed, and take pride in the details

• Think like a trendsetter, not a trend follower — you can remix what’s working and make it ours

• Are energized by autonomy and ambiguity — we’ll give you the keys and trust you to drive

• Use AI and modern tools to work smarter and scale faster

• Care deeply about your craft — how something looks, feels, performs, and connects to our mission

• Take pride in craft and excellence — you're thoughtful about details, care deeply about quality, and raise the bar with every project

• Celebrate Diversity: We embrace different backgrounds, opinions, and ways of thinking. We don’t just welcome disagreement—we believe it makes the product better.

• Be a Leader: We take initiative, speak up, and drive things forward—no matter your title. Leadership is a mindset, not a level.

• Roll Up Our Sleeves: We do what it takes. No job is too small when we’re building something big.

• Embrace the Adventure: We stay curious, push boundaries, and see challenges as opportunities. Startups are a rollercoaster—and we’re here for the ride.

• Help shape a brand that stands for joy, connection, and belonging

• Own creative and strategic projects from day one

• Full medical, dental, and vision insurance

• Flexible PTO and remote-friendly policies

• Monthly fitness & wellness allowance

• Team workouts, IRL events, and early access to new SweatPals tools

Please include a link to your portfolio with examples of social media content and/or pages you’ve created and managed — this could be posts, influencer campaigns, product launches, or brand content with performance results or context behind the strategy.