The Role
The Social Media Manager will oversee community management and engagement strategies, manage content calendars, create strategic reports, and collaborate with teams to foster brand awareness across social media platforms.
Summary Generated by Built In
AnalogFolk is a global digitally native creative agency, independently owned since 2008. We have talented Folk across offices in London, Amsterdam, New York, Hong Kong, Shanghai, Singapore and Sydney.
We deliver progressive solutions that change people's lives and fuel brand growth.
We’re proud to partner with some of the world’s most respected and influential brands, including Nike, Diageo, L’Oreal, Meta, Tommy Hilfiger and Amazon.
Here are just a few of the notable accolades our globally-recognised work has received: The Drum’s Most Awarded Agency in EMEA; Campaign’s UK and Global Digital Innovation Agency of the Year; Contagious Pioneers Best and Bravest Agencies on the Planet; and a Fast Company award for a World Changing Idea.
Job Overview:
This will be a dynamic hybrid role encompassing Community Management, Strategy, Creative, and Production. This hybrid position is part of the Creative team.
Responsibilities:
Community Building and Management:
- Lead online and offline community management and brand representation, overseeing social media engagement strategies (Meta, TikTok, Pinterest, LinkedIn, etc.), while also driving offline community initiatives, partnerships, and overall brand reputation.
- Implement community strategies in coordination with the strategy, creative, and production teams, ensuring execution excellence and scalable community growth.
- Act as the authentic voice of our client's brands across diverse social channels, tailoring content to match the unique identities of different brands.
- Cultivate a sense of community and brand awareness on social platforms by actively engaging with both partners and followers, responding to comments and questions, and fostering discussions that encourage brand loyalty.
- Track, maintain, and collaborate with the media team and strategy lead to ensure social boosting strategies are executed and optimised effectively.
Content Strategy and Creation:
- Strategically build, manage, and update the content calendar, ensuring timely content delivery that aligns with client objectives and community needs.
- Flight creative assets into our client's social channels, ensuring accuracy and consistency and in messaging and tagging.
- Ideate and generate compelling editorial content alongside the creative team to engage communities and encourage high-quality UGC submissions that align with brand narratives.
- Mentor and inspire cross-functional teams to better understand channels, communities, and content opportunities.
- Collaborate with the creative team to adapt assets for optimized performance across various social channels, including the creation of reactive content.
- Identify strong social collaborators for brands, including creators, influencers, brand partners, and more using Brandwatch.
- Contribute to the development of creative content plans based on your understanding of audience behaviours and platform-specific trends.
Industry Awareness and Research:
- Manage platform relationships (e.g., Meta reps, TikTok reps) to ensure our clients are getting the best possible insights and features from each platform, staying ahead of rapidly evolving social media trends.
- Stay attuned to cultural moments, events, brands, and people; proactively engage with relevant trends to enhance our clients' social presence.
- Identify growth opportunities and gaps in content plans based on online audience behaviour and global social trends.
- Support the social and strategic teams with competitive analysis, consumer insights, and industry research.
Media, Reporting and Analytics:
- Manage client paid media budgets, identifying and boosting key posts across platforms to maximize engagement.
- Monitor social performance regularly, sharing key insights and noteworthy performance trends with the team and clients.
- Create comprehensive performance reports, pulling key metrics, providing data-driven analysis, and offering strategic and creative recommendations to optimize future content and engagement efforts.
Qualifications:
- Proven experience as a Community Manager or similar role within the retail and FMCG industry.
- Exceptional writing and communication skills with the ability to switch tones seamlessly.
- In-depth knowledge of social media platforms and trends.
- Ability to use and create within modern social media tools and platforms, including but not limited to - Canva, Capcut, Brandwatch, RivalIQ, and more.
- Strong organisational skills and the ability to manage multiple projects simultaneously while meeting tight deadlines and maintaining high-quality standards.
- Familiarity with social media management platforms & analytics tools.
- Comfortable with generating and amending analytic reports.Creative thinking and problem-solving skills.
- Proactive mindset with a keen eye for identifying opportunities.
- If you are passionate about shaping brand narratives, fostering online communities, and staying at the forefront of digital trends, we invite you to apply for this exciting opportunity. Join us in creating impactful and memorable experiences for our clients in the dynamic world of digital marketing.
Our Values
AnalogFolk is part of the AnalogFolk Group (AFG) an independent marketing and technology group. Our mission is to use digital to make the analog world better. We strive to create experiences that are remarkable and fundamentally valuable. These are our values that we ask of all our Folk…
Our Values:
Stay Restless - Always strive for better to push the boundaries of what’s possible.
Expect Remarkable - Go beyond the expected to create something worthy of remark. Accept nothing less.
Make Change - In everything you do, find a way to make a positive impact.
Do Good - Don’t talk about ideas that create progress. Make them. If something isn’t working, be the agent of change.
Be You - Bring all of yourself and make this place your own. In return, welcome all others.
And a final few things….
At AnalogFolk, we believe in equal opportunities for everyone. We’re committed to building a workplace that’s authentically diverse, representative, inclusive and respectful. That’s why we welcome all applications regardless of race, religion or belief, sex, gender identity, sexual orientation, age, political affiliation, family, or parental status.
Don’t meet every single requirement for the job role? No big deal. If what we’re doing here at AnalogFolk excites you and you’re passionate about learning, we want to hear from you. You may still be the right fit for the role, or another one.
If you love the sound of the role but need flexibility to meet other commitments, just let us know – we try to make this happen whenever we can.
Top Skills
Brandwatch
Canva
Capcut
Rivaliq
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The Company
What We Do
AnalogFolk is an independent global digital creative agency. Our mission is to use digital technology to make the analog world better — whether that’s creating more intuitive customer journeys, enabling more customer-led uses of data, integrating seamless tech or creating world-changing campaigns. We have offices in Amsterdam, London, New York, Hong Kong, Shanghai, Singapore, and Sydney and partner with brands including Nike, Tommy Hilfiger, Hyundai, Michelob Ultra, Maybelline and Unilever. Winner of Contagious Pioneers 2022 Best and Bravest Agencies on the Planet and Campaign's Digital Innovation Agency of the Year 2019.
Our people are core to the work we produce for our clients and are at the heart of our collaborative culture, which fosters innovation and our entrepreneurial spirit in everything we do. We reward them by providing an inspirational working environment, great clients and projects, and opportunities to move between departments and offices.
