Mob Entertainment is a startup multimedia studio that is best known for our hit indie horror game "Poppy Playtime". This franchise is one of the hottest new properties in gaming, and our team is naturally expanding as our ambition expands. To give a taste of our brand's popularity, more than 100 billion YouTube views of Poppy Playtime related content have occured since the game's launch 4 years ago.
We’re looking for a creative, strategic, and results-driven Senior Social Media Manager to lead and grow our online presence across key platforms. This person will be responsible for shaping our brand voice, engaging our community, and driving measurable impact through compelling social content and campaigns.
Key Responsibilities
- Develop and execute a comprehensive social media strategy aligned with company goals.
- Manage day-to-day content creation and publishing across platforms (e.g., Instagram, Twitter/X, LinkedIn, Facebook, TikTok, YouTube).
- In particular our character based pages that support our partners merchandise releases.
- Collaborate with design, video, and marketing teams to produce engaging content (static, video, reels, stories, etc.).
- Monitor trends, conversations, and competitor activity to identify opportunities.
- Manage and grow online communities; respond to comments, DMs, and mentions in a timely, brand-appropriate tone.
- Plan and run paid social campaigns where required.
- Track and report on performance using analytics tools (e.g., Meta Business Suite, Google Analytics, Sprout Social).
- Use insights to refine strategy, optimize content, and improve engagement and reach.
- Stay up to date with platform changes, best practices, and emerging tools.
Qualifications
- 3+ years of experience managing social media for brands or agencies.
- Proven track record of growing social media channels and executing high-performing campaigns.
- Excellent writing, editing, and communication skills.
- Strong understanding of brand voice, storytelling, and audience engagement.
- Experience with scheduling and analytics tools (e.g., Hootsuite, Later, Buffer).
- Knowledge of social ad platforms and basic performance metrics.
- Graphic design or video editing experience is a plus (e.g., Canva, Adobe Creative Suite, CapCut).
Preferred Attributes
- Creative and proactive mindset with strong attention to detail.
- Data-driven with a desire to test, iterate, and optimize.
- Passion for digital culture and emerging content trends.
- Ability to manage multiple projects in a fast-paced environment.
- Gamer that enjoys action and puzzle games – knowledge of our IPs strongly preferred.
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Mob Entertainment is an equal opportunity employer. We do not discriminate on the basis of race, color, religion or religious creed, sexual orientation, gender, gender identity, marital status, family or parental status, disability, military or veteran status, or any other basis protected by law. All employment decisions are based on a person’s merit, business needs, and role requirements. If you require further accommodations or have questions regarding accessibility of our roles, please reach out to [email protected]
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What We Do
We are a digital media company of 30+ artists and 110+ employees dedicated to creating high quality 3D animations and videogames! Our Poppy Playtime video is the 2nd most searched video on YouTube with over 5 BILLION VIEWS!!
