Paid Acquisition and Social Media Manager

About Gen:
Gen is a global company powering Digital Freedom through consumer brands including Norton, Avast, LifeLock, Avira, AVG, ReputationDefender, and CCleaner. Our combined heritage is rooted in providing safety for the first digital generations. We bring leading technology solutions in cybersecurity, privacy and identity protection to more than 500 million users in 150 countries so they can live their digital lives safely, privately, and confidently today and for generations to come. We're always looking for smart, fearless, and dedicated people. Together, we have collective passion and a big vision to power Digital Freedom by protecting consumers and giving them control of their digital lives. 
 
When you’re a part of Gen, you are provided access to a range of resources and support to ensure you can do your best work and live your best life. This includes flexible working options with generous time off and competitive benefits & compensation packages.
 
Diversity is foundational to how we do business because we know the greatest ideas and results come from our unique perspectives and differences. We strive to create a safe, inclusive environment where you can bring your whole self to work. Team members are valued, respected, and celebrated for who they are in a meaningful and exciting atmosphere. Gen is an equal employment opportunity employer. Employment decisions are based on merit, experience, and business needs.
 
If this sounds like you—Gen has a dynamic, supportive culture with core values that celebrate diversity, promote teamwork, and encourage every team member to contribute and grow—join us!

HYBRID ROLE: 3x/week in the Tempe, AZ office
 

About The Role:

The Social Media Manager will support our global sales team in the Marketing, Brand and Communications (MBC) organization at Gen. They will be responsible for the ownership of the partner social media strategy (paid and organic) that will span various regions and Go-to-Market partnership channels. They will work closely with a variety of internal stakeholders (Sales, Consumer + Corporate Social Media, Legal) as well as agencies, to create a compelling social content strategy that engages with our B2B audiences. The ideal candidate will have a background in implementing, optimizing, and reporting on other Digital Marketing tactics such as content marketing, display advertising (retargeting), webinar management, email marketing, etc.

This is role is based at our U.S. headquarters in Tempe, AZ. The person in this role is required to be in the office multiple days a week.

Responsibilities:

• Organic social: Own, manage, and implement the social media content calendar for a variety of partner channels to increase awareness, education, and engagement among B2B audiences
• Paid social: Conceptualize, launch, test, optimize, and report on paid social campaigns to support our partner marketing channels through LinkedIn ads.
• Content Strategy: Develop an ongoing B2B content strategy, specific to key audiences, targeting, and which types of content formats work best across each platform
• Content Production: Create and edit B2B content for all social channels internally, independently and in partnership with internal and external creative agencies
• Content Management: Approve, schedule, publish, and track posts across social channels using tools like Asana, Khorus, Hootsuite, HubSpot 
• Community Management: Monitor and engage with our partner communities through posts, forums, and more
• Reporting: Generate monthly reports to track performance and growth and update budget accordingly
• Budgeting: Establish social budgets for different channels and ad accounts, and track on an ongoing and month-to-month basis
• Digital Marketing: Contribute to the planning, messaging, launch, and reporting associated with other online Marketing tactics like content marketing, display advertising, webinar management, email marketing, etc.

Required Knowledge and Skills:

• Skilled at effectively leveraging social media channels to support B2B and B2B2C content strategies
• Ability to create and manage social content calendars that will require prioritization, time management, high adaptability and flexibility; capable of managing shifting priorities and deadlines
• Highly experienced with social media management and paid social advertising platforms (LinkedIn, Facebook, Twitter)
• Ability to develop testing strategies to understand what resonates with our target audiences.
• Skilled in reporting on performance of various campaigns to determine how our tactics are performing and share these results with our internal stakeholders.
• Strong analytical skills with the ability to use data to identify trends and insights
• Strong interpersonal skills – can work across a variety of teams and people with ease

Qualifications:

• Bachelor’s degree in marketing, Communications, or similar relevant field
• 7+ years of social media marketing experience
• Strong understanding of social media best practices, creative formats, and trends
• Excellent communication and copywriting skills
• Experience with marketing automation software and HubSpot is preferred
• Experience using LinkedIn Sales Navigator is a plus

#LI-AS1

Gen is proud to be an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive and accessible environment for all employees. All employment decisions are based on merit, experience, and business needs, without regard to race, color, national origin, age, religion, sex, pregnancy (including childbirth or related medical conditions), genetic information, disability (physical or mental), medical condition, marital status, sexual orientation, gender identity or gender expression, military or veteran status, or any other consideration made unlawful by federal, state, or local law. Gen strictly prohibits unlawful discrimination based on such protected characteristics and seeks to recruit the most talented candidates from diverse cultures and backgrounds. 

We also consider employment-qualified individuals with arrest and conviction records. In addition, we will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Learn more about pay transparency. 

Gen complies with all anti-discrimination laws. 

To conform to U.S. export control regulations, applicant should be eligible for any required authorizations from the U.S. Government.