The Role
Manage the organization’s social media presence across major platforms by creating and scheduling content, engaging with the community, researching trends, supporting digital campaigns, maintaining content calendars, and tracking performance metrics. Collaborate with marketing and communications teams to maintain brand consistency, follow platform guidelines, and improve reach and engagement using tools such as Canva and Meta Business Suite.
Summary Generated by Built In
Social Media Manager
Summary
The Social Media Manager serves as a vital asset in cultivating the organization's digital footprint by crafting compelling content, overseeing platform operations, and fostering meaningful interactions with the community. This role is designed for emerging talent with zero to two years of professional experience, offering an ideal opportunity for creative and organized individuals to deepen their understanding of current social media landscapes while advancing their career growth.
Responsibilities
- Oversee the daily management and updates of the organization's presence across key platforms, including Facebook, Instagram, TikTok, LinkedIn, and X (formerly Twitter).
- Produce, schedule, and distribute diverse content formats such as posts, visuals, short-form videos, stories, and promotional assets to capture audience attention.
- Contribute to the formulation and execution of social media strategies aimed at elevating brand visibility, engagement levels, and online reach.
- Actively monitor incoming comments, direct messages, and brand mentions, ensuring all responses are timely, professional, and aligned with community standards.
- Conduct ongoing research into trending topics, relevant hashtags, industry developments, and competitor activities to optimize content effectiveness.
- Partner closely with the marketing and communications departments to guarantee that all published materials reflect the organization's core brand identity and strategic goals.
- Support the planning and rollout of digital campaigns, special promotions, and broader marketing initiatives.
- Measure and report on essential performance indicators, such as audience reach, engagement rates, follower acquisition, and content success.
- Utilize specialized tools like Canva and Meta Business Suite to streamline daily operational tasks and content production.
- Organize and maintain a comprehensive content calendar to ensure the consistent and punctual release of approved materials.
- Adhere strictly to platform-specific guidelines, industry best practices, and established brand communication protocols.
- Remain informed about the latest developments in digital marketing, emerging social networks, and innovative content creation methodologies.
Requirements
Requirements:
- Proven ability to create engaging, high-quality content suitable for various social media channels.
- Strong organizational skills with the capacity to manage multiple tasks and meet deadlines effectively.
- Up-to-date knowledge of current social media trends, algorithms, and platform-specific features.
- Excellent communication skills for interacting with followers and collaborating with internal teams.
- A creative mindset with a willingness to learn and adapt to new tools and strategies.
- Familiarity with basic social media analytics and reporting.
- Experience with content creation tools (e.g., Canva) and management suites (e.g., Meta Business Suite) is advantageous.
- A professional approach to community management and crisis communication.
- Dedication to staying current with the rapidly evolving digital marketing landscape.
Skills Required
- Ability to create engaging, high-quality content for various social media channels
- Strong organizational skills and ability to manage multiple tasks and meet deadlines
- Current knowledge of social media trends, algorithms, and platform-specific features
- Excellent communication skills for follower interaction and internal collaboration
- Creative mindset and willingness to learn and adapt to new tools and strategies
- Familiarity with basic social media analytics and reporting
- Experience with content creation tools such as Canva and management suites such as Meta Business Suite
- Professional approach to community management and crisis communication
- Dedication to staying current with the digital marketing landscape
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The Company
What We Do
Jobberman is Nigeria's leading career development and recruitment solutions company, focusing on connecting qualified job seekers with verified employers. Headquartered in Lagos, Nigeria, the company operates as an online job marketplace and career portal. It provides comprehensive online career development support, training services, and personalized HR solutions designed to empower job seekers and assist employers in finding the right talent.
