Social Media Manager

We are looking for a Social Media & Community Executive to manage and grow the company's social media presence and build an engaged digital community around our brand and products.

The role combines social media strategy, content planning, community engagement, audience growth, and performance analytics. The ideal candidate understands how to turn social media platforms into effective channels for brand awareness, engagement, website traffic, lead generation, and customer relationships.

• Develop and execute social media strategies aligned with the company's marketing and business objectives.
  
• Manage the company's presence across Facebook, Instagram, LinkedIn, TikTok, X, and other relevant platforms.
  
• Create and manage monthly content calendars and platform-specific publishing schedules.
  
• Plan content themes, campaigns, formats, and publishing strategies based on audience behavior and platform requirements.
  
• Collaborate with Content, Design, Video, and Marketing teams to produce engaging, high-quality content.
  
• Adapt content to each platform's audience, format, tone of voice, and algorithm.
  
• Write compelling captions, headlines, hooks, calls to action (CTAs), and short-form social media copy.
  
• Maintain a consistent brand voice and messaging across all social media channels.
  
• Monitor comments, direct messages, brand mentions, reviews, and audience conversations.
  
• Respond to audience inquiries, comments, and feedback professionally and in accordance with company guidelines.
  
• Build meaningful relationships with followers, customers, partners, creators, and relevant online communities.
  
• Develop initiatives to increase engagement, encourage audience participation, and generate user-generated content (UGC).
  
• Monitor social media trends, viral formats, emerging platforms, competitor activities, and relevant industry conversations.
  
• Identify relevant trends and transform them into timely content opportunities.
  
• Support marketing campaigns, product launches, announcements, events, and promotional activities.
  
• Coordinate with influencers, content creators, and strategic partners when required.
  
• Monitor brand sentiment and escalate sensitive complaints or reputational risks to the relevant team.
  
• Track and analyze performance metrics, including reach, impressions, engagement rate, follower growth, video views, shares, saves, clicks, and conversions.
  
• Prepare regular performance reports and provide actionable recommendations for improvement.
  
• Test different content formats, topics, hooks, publishing times, and creative approaches to improve results.
  
• Collaborate with the Performance Marketing team to align organic social media activities with paid campaigns.
  
• Ensure all published content follows brand guidelines and maintains consistent messaging and quality.
  

• 4–6 years of hands-on experience in Social Media Management, Community Management, Digital Marketing, or a related role.
  
• Proven experience managing social media accounts for a company, brand, digital platform, or technology product.
  
• Strong understanding of major social media platforms, their audiences, content formats, and growth strategies.
  
• Experience developing content strategies, editorial calendars, and audience engagement initiatives.
  
• Excellent copywriting skills, including captions, hooks, headlines, and calls to action.
  
• Ability to analyze social media performance and make data-driven decisions.
  
• Good understanding of social media analytics, engagement metrics, and reporting tools.
  
• Ability to identify relevant trends and respond quickly with creative, brand-appropriate content.
  
• Strong communication, interpersonal, and community management skills.
  
• Creative mindset, attention to detail, and a proactive approach to problem-solving.
  
• Ability to manage multiple platforms, campaigns, and deadlines simultaneously.
  
• Fluency in Arabic and good written and spoken English.
  

• Experience working with SaaS, technology products, digital platforms, marketplaces, or PropTech.
  
• Experience managing social media for both B2B and B2C audiences.
  
• Experience building a brand's social media presence and digital community from the ground up.
  
• Experience creating LinkedIn content for B2B audiences and thought leadership.
  
• Experience with TikTok, Instagram Reels, short-form video, and trend-driven content.
  
• Basic knowledge of graphic design or video editing tools.
  
• Experience managing influencer collaborations, creator partnerships, and UGC campaigns.
  
• Familiarity with Meta Business Suite, LinkedIn Analytics, TikTok Analytics, Google Analytics, Hootsuite, Buffer, or similar tools.
  
• Knowledge of social listening, brand monitoring, and sentiment analysis.
  
• Experience working in startups, digital businesses, or technology-driven environments.