The Role
Develop and execute social media strategy across major platforms, creating digital content, managing online communities, launching promotional campaigns, maintaining brand consistency, and analyzing performance metrics. The role produces monthly reports and optimization insights while collaborating with program teams and external stakeholders to increase visibility, engagement, event registrations, participation, and audience growth.
Summary Generated by Built In
Summary
This role is dedicated to formulating and executing a robust social media strategy that directly supports the organization's strategic objectives. The position serves as the primary architect for the entity's digital presence across major platforms, including Facebook, Instagram, LinkedIn, X, TikTok, and YouTube. By overseeing content planning, community engagement, and performance analysis, the incumbent ensures the organization maintains a dynamic, consistent, and impactful voice that drives visibility, fosters audience growth, and amplifies key initiatives.
Responsibilities
- Design and roll out a holistic social media roadmap that aligns with corporate goals, while continuously monitoring emerging platforms and industry trends to seize new opportunities.
- Produce, refine, and distribute high-quality digital assets, including written copy, graphics, short-form video, and stories, often collaborating with program teams to highlight organizational achievements and events.
- Manage online community interactions by promptly addressing inquiries, moderating discussions, and fostering engagement while escalating complex issues to leadership when necessary.
- Plan and launch targeted promotional campaigns to boost event registrations, program participation, and brand awareness in partnership with external stakeholders.
- Track and interpret performance data using analytics tools to measure reach, engagement, and conversion metrics, delivering monthly reports and actionable insights for optimization.
- Uphold strict brand standards across all channels to ensure consistent messaging, tone, and visual identity, safeguarding the organization's reputation and ensuring all content remains professional and inclusive.
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The Company
What We Do
Jobberman is Nigeria's leading career development and recruitment solutions company, focusing on connecting qualified job seekers with verified employers. Headquartered in Lagos, Nigeria, the company operates as an online job marketplace and career portal. It provides comprehensive online career development support, training services, and personalized HR solutions designed to empower job seekers and assist employers in finding the right talent.
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