This person must be able to travel / work events, which may occur on evenings and/or weekends. Expected travel = 15-20%.
The RoleAs a member of Brand Equity & Activation Team, the Social Media Manager, RYTHM and Dogwalkers, will develop and execute our social media content strategy for our RYTHM and Dogwalkers brands. They will work collaboratively with events & experiences, creative, local marketing, sales, compliance, and external partners to craft authentic moments of connection for our audience that simultaneously build our brands.
We’re seeking an innovative, creative, and strategic social media expert, who lives social media both inside and outside of work. (Don’t be shy, show us that screen time!) You have a deep understanding of the social voice, tone and style that resonates on various social media platforms, such as Instagram, Facebook, Reddit, TikTok, and YouTube. You also generate your own personal content masterfully – and you are well-versed in cannabis culture.
Responsibilities- Develop and execute a winning social media strategy (in concert with Sr Social Media Strategist) that helps RYTHM and Dogwalkers achieve its audience engagement and growth goals, while simultaneously building the brand.
- Develop an ongoing content calendar for all key social channels, in partnership with the broader brand teams, inclusive of influencer content.
- Lead content creation across a variety of sources: design team, in-house social content creators, external partners, and self-produced lo-fi videos & photos (e.g., Photoshop / Canva).
- Continuously monitor ROI and translate channel / campaign data into actionable insights.
- Conduct periodic competitive audits & implement new/reactive plans as needed.
- Manage social media influencer relationships and content parameters.
- Execute community management across all RYTHM and Dogwalkers social channels.
- Establish social KPIs/goals and produce monthly social media reports tracking progress.
- Stay up to date on social media guidelines and restrictions with an eye towards successful workarounds by channel.
- Travel to the occasional RYTHM or Dogwalkers event to capture and deliver social content in real time.
- You have 2+ years’ experience in social media management, leveraging Instagram & Facebook, and ideally Reddit, TikTok, and YouTube to engage and build communities.
- You are fluent in social tools, such as Sprout Social, Meta Business Manager, Hootsuite, or similar
- You can create content across social media platforms, leveraging basic graphic design (with Photoshop and/or Canva) and lo-fi photography and video skills.
- You can write engaging copy, that manifests our brand voice in a relevant, authentic, channel-appropriate manner.
- You can organize, prioritize, and manage multiple projects under strict deadlines, with a variety of opinionated stakeholders across the organization.
- You love a fast pace and don’t mind the frequent pivots. Cannabis is highly regulated, fluid industry that often requires quick thinking and multiple pivots to make things work.
- You eat, sleep, and breathe social media. You are up on social trends, world news, popular culture, and fandoms.
- You understand cannabis culture – and know the cannabis brands that are showing up in social media authentically and the ones who are trying a little too hard.
- Must pass any and all required background checks
- Must be and remain compliant with all legal or company regulations for working in the industry
- Must possess valid driver’s license
- Must be a minimum of 21 years of age
- Must be approved by state badging agency to work in cannabis industry
The pay range is competitive and based on experience, qualifications, and/or location of the role. Positions may be eligible for a discretionary annual incentive program driven by organization and individual performance.
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What We Do
We are a national cannabis consumer packaged goods company and retailer. Our mission is to promote well-being through the power of cannabis while giving back to the communities in which we serve. Established in 2014, Green Thumb employs over 4,800 people and serves thousands of patients and customers each year.
Green Thumb manufactures and distributes a portfolio of branded cannabis products including RYTHM, Dogwalkers, Beboe, Good Green, incredibles, Doctor Solomon’s, &Shine, and owns and operates rapidly growing national retail cannabis stores called RISE.
Why Work With Us
Cannabis is a rapidly growing industry. It's the Great American Growth story, and it is much more than revenue numbers. It's a story about people first. From our commitment to helping right the wrongs caused by the War on Drugs to our passionate team members, people and their well-being are at the core of everything we do at Green Thumb.
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