We’re on a mission to deliver the best-tasting THC beverages in the US—and we need a Social Media Manager who can help us make some noise with the RYTHM brand. The ideal candidate is as obsessed with music, culture, and social trends as they are breaking through the clutter with bold, thumb-stopping content. You’ll lead our Rythm beverage social presence end-to-end—from strategy through execution—bringing our brand to life across platforms with bold storytelling, authentic community engagement, and content people actually want to share.
You should have hands-on experience concepting, shooting, editing, and producing content designed for social. You’ll collaborate across teams but also roll up your sleeves to make things happen. This role is made for someone who’s always online, obsessed with live music, and gets internet culture; someone who wants to make content that actually matters to people.
Responsibilities- Develop and execute a winning social media strategy that helps RYTHM achieve its audience engagement and growth goals, while simultaneously building the brand.
- Build and manage monthly social calendar across Instagram, TikTok, YouTube, LinkedIn, and emerging platforms
- Lead third-party agency on TikTok social strategy + execution, in collaboration with brand team.
- Collaborate with third-party agency to identify paid influencer opportunities + execution
- Write, schedule, and publish engaging, high-performing social content
- Create social-first content including video, photography, memes, and graphics
- Shoot and edit content in-house using tools like Adobe, CapCut, or Canva
- Collaborate with creative and brand teams on asset creation
- Collaborate with events & experiences, brand activation, local marketing, and sales teams to craft authentic moments of connection when the brand is ‘in the wild’ Monitor cultural trends, competitor activity, and audience sentiment
- Engage community with timely responses, reposts, and story coverage fostering an authentic and loyal brand following
- Engage with fans, creators, and online communities through proactive community management to build authentic relationships, spark conversations, and amplify our brand presence across platforms
- Collaborate closely with the paid media team to develop and optimize social campaigns that amplify organic content, drive performance, and align with overall brand goals
- Identify and activate with relevant influencers, creators, and brand partners
- Monitor performance and report on KPIs (engagement, reach, CTR, follower growth) and use insights to continuously optimize content strategy
- Support social amplification for new product launches, PR, and retail events
- 4+ years of experience in social media management, ideally in CPG or beverage
- Experience with Adobe Creative Suite, CapCut, Canva, or similar tools
- Proven ability to shoot, edit, and publish high-performing content
- Strong understanding of social trends, internet culture, and storytelling
- Proficient in tools like Later, Sprout, or Sprinklr
- Strong copywriting and content briefing skills
- Strong ability to organize, prioritize, and manage multiple projects under strict deadlines
- Strong verbal communication skills and experience presenting leadership & C-suite stakeholders Deep awareness of cultural and social trends that influence consumer behavior
- Comfortable appearing on camera and collaborating with creators and influencers
- Analytical mindset with understanding of social performance metrics
- Ability to work collaboratively with multi-functional core teams and strong personalities
- Adapts and thrives in a demanding, fast-paced environment
- Operates with a high level of professionalism and integrity, including dealing with confidential information
- Must understand and comply with the rules, regulations, policies, and procedures of Green Thumb
- Must have a solid understanding and/or come to master Hemp compliance rules and regulations set forth by each State
- Must pass any and all required background checks
- Must be and remain compliant with all legal or company regulations for working in the industry
- Must be a minimum of 21 years of age
The pay range is competitive and based on experience, qualifications, and/or location of the role. Positions may be eligible for a discretionary annual incentive program driven by organization and individual performance.
Top Skills
What We Do
We are a national cannabis consumer packaged goods company and retailer. Our mission is to promote well-being through the power of cannabis while giving back to the communities in which we serve. Established in 2014, Green Thumb employs over 4,800 people and serves thousands of patients and customers each year.
Green Thumb manufactures and distributes a portfolio of branded cannabis products including RYTHM, Dogwalkers, Beboe, Good Green, incredibles, Doctor Solomon’s, &Shine, and owns and operates rapidly growing national retail cannabis stores called RISE.
Why Work With Us
Cannabis is a rapidly growing industry. It's the Great American Growth story, and it is much more than revenue numbers. It's a story about people first. From our commitment to helping right the wrongs caused by the War on Drugs to our passionate team members, people and their well-being are at the core of everything we do at Green Thumb.
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