Company: US-based Sweepstakes Casino
Employment Type: Full-Time (Contractor)
Work Setup: Fully Remote
Working Schedule: Day Shift (PHT), aligned with US business needs
Role Overview
We are looking for a high-impact Social Media Manager to own and scale our social presence as we continue to grow our US sweepstakes casino brand.
This is a hands-on, end-to-end role with full ownership of social media strategy, content creation, execution, and performance. You will shape how our brand shows up across social platforms, how we engage with our community, and how social contributes directly to player acquisition, engagement, and retention.
You’ll be at the center of our brand voice — creating standout content, launching inventive campaigns, engaging daily with our players, and using data to continuously improve performance.
Key Responsibilities
Social Media Strategy & Growth
- Own the end-to-end social media strategy, from ideation to execution and optimization
- Develop platform-specific strategies focused on growth, engagement, and brand loyalty
- Identify opportunities to turn social channels into a meaningful growth and engagement driver
Content Creation & Campaigns
- Create fresh, inventive, and on-brand content across all social platforms (organic)
- Plan and execute creative social campaigns, promotions, and community activations
- Ensure consistent brand tone, visual identity, and messaging across channels
- Take full ownership of content quality and campaign execution standards
Community Management & Brand Representation
- Actively engage with followers, players, and fans across all platforms
- Respond to comments, messages, and queries in a timely, brand-appropriate manner
- Represent the brand with professionalism, empathy, and consistency
- Work closely with Customer Support to resolve issues and align on player communications
Planning, Execution & Operations
- Build, maintain, and manage a Social Media content calendar
- Coordinate with Marketing, CRM, and Product teams on launches, promotions, and announcements
- Ensure smooth execution of campaigns and timely delivery of content
Analytics, Reporting & Optimization
- Define and track KPIs for social performance (growth, engagement, reach, CTR, etc.)
- Monitor and analyze performance data to identify trends, opportunities, and gaps
- Regularly report insights and recommendations to stakeholders
- Continuously test, learn, and optimize content formats, timing, and messaging
Trends & Innovation
- Stay on top of social media trends, platform updates, and best practices
- Proactively recommend new content formats, platforms, and engagement ideas
- Inform leadership of relevant changes that may impact brand visibility or performance
Requirements:
- 5+ years of hands-on Social Media management experience within real-money online gaming, sweepstakes casinos, social casinos, or comparable high-engagement digital products
- 2+ years of management experience
- Strong understanding of the US player market, including customer behavior, motivations, promotional sensitivity, and lifecycle expectations
- Proven ability to build, grow, and engage online communities
- Strong content creation skills — copy, concepts, and campaign thinking
- Deep understanding of major platforms (e.g., Instagram, Facebook, X, TikTok, Reddit, etc.)
- Data-driven mindset with experience tracking KPIs and optimizing performance
- Excellent written and verbal English communication skills, able to clearly articulate strategy, present insights, and collaborate effectively with key stakeholders
- Highly organized, proactive, and comfortable owning projects end-to-end
- Experience working cross-functionally with Marketing, CRM, and Customer Support teams
About Us
10Ten Gaming is a fast-growing US-based sweepstakes casino building the next generation of social casino experiences.
Founded by industry veterans, we combine high-energy gameplay, cutting-edge technology, and a player-first mindset to create fun, fair, and compliant casino-style games powered by Sweeps Coins and Gold Coins. We move fast, experiment often, and give our teams real ownership to make a meaningful impact from day one.
If you’re excited by high-growth startups, autonomy, and shaping products used by thousands of players, 10Ten Gaming is the place to build and scale something special.
Come build the future of social gaming with us!
Top Skills
What We Do
At 10 Ten Gaming, we are passionate about social gaming. Our goal is to provide users with the best gaming experiences possible, whether they are looking for fun and excitement, or the chance to win big prizes. The Shweeps Casino brand offers a wide range of games, including popular slots, video poker, and table games. All of our games feature beautiful graphics, engaging themes, and user-friendly interfaces, making it easy and enjoyable to play. In addition to our social gaming offerings, we also run exciting sweepstakes promotions that give players the chance to redeem real prizes. These promotions are open to all eligible Smiles Casino players, and all entries are free.
