Social Media Manager & Personal Brand Builder

Company Description:

AutoHDR is an AI-powered real estate photo editing platform built for professional photographers and media companies.

We are one of the fastest growing AI startups and we need someone who does not just manage social media but understands how to build a founder into a household name while simultaneously growing a brand audience that converts.

Role Description:

This is a in-person job based in Austin, Texas if you are not in the United States or not able to relocate to Austin please do not apply. Your application will automatically be denied.

This is a dual-role position for someone who lives and breathes social media in startups, tech, AI, and marketing.

1). Matt (CEO) personal brand builder

This is not related to the AutoHDR audience, but is for building Matt (CEO’s) personal brand to tell his story, share his thoughts, and make everyone in the tech/startup/entrepreneurship space know him - which will allow us to recruit world class people, gain publicity, and land massive partnerships.

• Scroll startup/tech twitter to understand what makes founders go viral and build followings
• Work with Matt to extract and tell the story of the last year, share his thoughts/advice, share stories and lessons in entrepreneurship/tech/AI.
• Work in the office and film him and the team to document the story of hyperscale we are entering
• Develop content angles around the AutoHDR origin story, industry trends, founder lessons, and behind-the-scenes moments.
• Repurpose podcast appearances, interviews, and internal knowledge into social-ready content using OpusClip and Frame.io.
• Study techniques for personal brand building that work from successful PBs that we can implement
• Secure podcasts, orchestrate clippers, reach out to publications, and do anything else that gets him known/credible for everyone in the space
• Maintain regular posting across Matt’s personal channels even during high-demand periods. No off weeks.

Goal: replicate the personal branding success of Zach from Cal AI
 

2). AutoHDR Social Media Manager

Post 3x daily with two types of content:

A). AI tools/thought leadership. You need to scroll socials like a maniac, study the latest AI tools and what is going viral, then replicate it for our niche (capturing and editing real estate).

We MUST always be sharing the latest tools and how they can be applied for our niche, in a "done for you" way so that we just become synonymous with the "AI real estate media" people that people know, like, trust, and use.

B). Content that shows our company values and makes our audience resonate with the CEO and entire company as people.

We have an exceptional team and culture - many of whom used to be real estate photographers - and a cracked dev team that is literally more entertaining than the "Social Network" movie ones.

Your job is to create ideas, script it, and give it to our CEO/the team to show how obsessed we are, document the journey, and portray the core values we live on to our audience. This will build brand around our beliefs and let our audience connect with us on a deep, personal level.

Matt, the founder, also has a successful real estate media company - which is the "dream outcome" for many users. Your job is to tell the story of the company founding, and how our tool helps the user achieve that 'dream outcome', too.

Once a week, our CEO Matt will record content. You will study the latest AI tools, which posts in this area are blowing up, cater it to our niche, and provide it to Matt. You'll also draft content and scripts that build our brand around our team, values, and work. After Matt records, you'll be responsible for editing, setting up the ManyChat + Notion docs for the tool, and posting!

Requirements:

• You're obsessed with the social media algorithms and have exceptional intuition around what works and what doesn't. Going viral gets you fired up.
• You know what builds a cult-like community VS what's just cringey
• Use AI tools in your daily workflow
• You understand what works on twitter for personal brand building and have studied others.
• You know how to create a personal brand everyone in the industry knows.
• Real estate photography or SaaS or AI experience.
• Graphic design skills/taste

Nice to have:

• You have BLOWN UP someones personal brand and/or socials.
   

Compensation:

Negotiable $50K-$100K+ depending on experience

$25K-$50K incentive-based EOY bonus based on organic followers gained in target niche.

Location:

In person, Downtown Austin @ our HQ.

If needed, you can start remote and we will re-locate you - but you must be in-person.

AutoHDR Core Values:

Our core values are the fuel for our continuous 20% month over month growth. Iron sharpens iron in our office, and the entire dev team is bought in to winning together.

Persistence

You believe anything is possible - the only variable is how long it will take. You will always continue trying to solve a problem, look for new solutions, and figure it out at all costs through continous effort - even when most would give up.

Optimism

You believe strongly that you can accomplish anything you want - regardless of the odds. Even when the worst case scenario happens, and everything is on fire, you never doubt your ability to pull through and win at what you set out to do.

Competitive greatness

Every individual on our team wants to be the best in the world at what they do. We are extremely compeitive, and will settle for nothing other than being the #1 player for AI real estate editing.