Social Media Manager - Hip Hop (@rap)

Low Battery

Vision

We aspire to be the definitive home for next-generation superfans in music & culture.

The future is a world where we’re undeniably the leader in social-first brand building. Obsession has driven perfection in tailoring our content to audience passion points and we’ve transformed followers into fiercely loyal community members.

We’ve bridged the gap from the digital to the physical world, providing our communities with unforgettable experiences and products that define culture. We’ve become the go-to platform for artists to amplify their stories, distribute their music, and partner with brands.

About Us

Low Battery is a network of nine social-first brands with an audience of over 50 million. We’re where the next generation of superfans comes for entertainment related to music and culturally relevant content. Our brands span music, fashion, gaming, news, and more.

1. RapTV | What’s Next in Hip Hop & Culture.

2. Bars | For Die-Hard Hip-Hop Fans 🎵

3. Concerts | Live Hip Hop & New Music for the Next Generation

4. Drip | What's Next In Fashion, Style, & Culture

5. Controller | All Things Gaming & Entertainment.

6. PopHive | The Buzz on All Things Pop Culture.

Company Culture

Making our ambitious vision a reality will not be easy. So we don’t hide the truth…it’s not easy to work here. We’re bringing together a special team obsessed with their work and cultivating a culture characterized by many things, including but not limited to:

• Big ambitions matched by uncommon hard work & commitment;

• A high degree of autonomy and a builders mindset: “Stop complaining, Start solving”;

• Radical obsession over our audiences;

• Uncompromisingly high standards for quality & creativity;

• Relentless accountability & ownership;

• Overwhelming transparency matched with direct communication & feedback;

• A-typical encouragement of failure & learning;

• Desperate pursuit of truth and goals as opposed to looking good;

Our company culture will indeed evolve over time, but many of these values are fundamental to what we do and who we are and, therefore, will not change. Every day, we strive to live as closely to these values as we can, and of course, it doesn’t always happen.

We’re still very early in the journey. Paddling out to catch the big wave. So it’s an exciting time balanced by the reality that creating something special is uncommon and requires uncommon commitment.

For those with similar ideals come be uncommon with us — we look forward to meeting and working with you!

The Opportunity

Joining the social team as a Social Media Manager means you will be servicing content to millions of our pre-existing audience on a daily basis, working with the other members of the social team to strategize content pieces and be a driving force in growing one of the largest Hip-Hop brands on social. We are looking to bring on a creative individual who is very passionate about Hip-Hop and interested in making a direct impact immediately.

The Social Media Manager role will be expected to do the following:

- Upload Content. Upload 15+ posts per day on the @rap social accounts to increase impressions, likes, comments, and shares.

- Community Management. Increase Brand Awareness through Community Management by commenting on 50+ pages per day on the @rap socials.

- Sales Team Collaboration. Work closely with Sales to execute timely campaigns by creating engaging narratives & social assets that resonate with our audience.

- Be a Social Media Savant. Stay abreast of social media trends, platform changes, and best practices. Introduce new ideas and strategies to keep our social media presence fresh, relevant, and ahead of competitors.

- Content Planning. Collaborate with the social team to identify tentpoles and prepare content through a quarterly social content calendar.

- Social is 24/7. News breaks on nights, weekends, and holidays. Working shifts during these times is part of the game and required.

- Create Engaging Formats Using Photoshop. Use Photoshop to create high-quality graphics to deliver premium content to our audience and advertisers.

- Cross-Functional Design Collaboration. Work closely with our Graphic Design team to create innovative formats and elevated graphics. Must be able to give strong feedback to ensure the graphics are optimized well for Social engagement.

- Data Driven. Consistently analyze data to understand better what content the audience engages most with. Use this to continuously optimize your social media content strategy by orienting your content creation around data insights.

Expected Outcomes

Results Focused

You will be expected to achieve the following goals:

- Drive Quarter-over-Quarter (QoQ) growth in social media followers across all platforms for which you are responsible.

- Increase the average content impressions(QoQ), ensuring each post reaches a wider audience.

Activity Focused

In terms of day-to-day activities, you'll be responsible for:

- Uploading at least 15 posts per day to maintain a consistent presence with our audience.

- Engaging with the community by creating 50+ comments per day, fostering conversations and driving more brand awareness.

- Proposing more social content ideas each quarter, showing QoQ growth in content concepts pitched.

- Increasing QoQ community engagement, driving more likes, comments, shares, and overall interaction with your audience.

What We're Looking For

Must-Have:

- More than 1.5 years of experience in running TikTok accounts.

- Basic understanding of graphic design skills in Photoshop.

- A deep understanding of standard journalism guidelines.

- Proficient knowledge of the current Hip-Hop landscape and passion for the music genre.

- Strong communication skills & experience working within a team.

- Excellent attention to detail and strong written skills.

Nice to Have:

- Experiencing in creating social content that has been sold against.

- Editorial experience writing for a publication or brand.

- Strong skillsets with pulling and interpreting data to drive decision-making on social platforms.

- Experience working within the music industry, specifically on Hip-Hop.

- High-level experience with graphic design skills in services such as Photoshop & Canva.

What We Offer

- Competitive compensation

- A fully remote team

- Annual team summits

- Health Benefits (Medical, Dental, Vision, Life, etc.)

- Yearly skills development budget

RapTV is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.